Senior Trade Marketing Manager

We are looking for a hardworking omnichannel retailer focused Senior Trade Marketeer based in our Madrid office to join on a permanent contract basis reporting into the Head of Marketing.  

This will be to develop a team of 3 located in the Madrid office (x1 Trade Marketing Manager plus x2 at Associate level) to drive the design and implementation of in-market retailer campaigns/ projects and support the teams' development whilst helping to impact the wider marketing strategy as part of the Marketing Leadership Team (LT). Bring your energy to lead and add impact utilizing a proactive mindset where you leave no stone un-turned to anticipate change in a fast-paced commercial environment, come and grow with us. 

In return, we will encourage personal development in a function committed to supporting business growth and to put outstanding toys into the hands of happy children. 

****Please apply with an English CV**** 

****No relocation assistance is offered for this position**** 

Core Responsibilities 

• Lead, inspire and develop a high-performing Trade Marketing team, fostering a collaborative team orientated approach, accountability and continuous growth 

• Define and drive the overarching Trade Marketing strategy, setting the vision for owned drive period campaigns to deliver maximum brand and commercial impact 

• As a member of Marketing LT, contribute to broader marketing strategy and business decisions beyond Trade Marketing scope, at Western Europe level, sharing guidelines and contributing to regional initiatives 

• Drive strategic Trade Marketing budget ownership, ensuring smart prioritization aligned with business priorities, Sales and Marketing needs and opportunities 

• Contribute to the Integrated Commercial Plan for Y+1, as a representative of the Trade Marketing team and part of the integrated commercial planning process (ICP) of the Business Unit. 

• Curious exploration bringing external developments in and generates ideas proactively to ensure Trade Marketing innovations in omnichannel spaces. 

• Balance strategic vision with hands-on execution, being present and accessible to the team while maintaining a leadership perspective  

Play your part in our team succeeding! 

The LEGO Marketing Team brings one of the world’s most iconic brands and its products for consumers and shoppers to life. Our Marketing team distil audience insights, take decisions rooted in data, develop and implement effective marketing plans, with 360 campaigns including traditional and digital media, events and in-store execution, ensuring strong media presence. Trade Marketing has the responsibility to improve the shopper experience with the LEGO brand being at our core for Online, LEGO Certified Stores, Toy Specialists, Grocery, and Department Stores which defines, develops and delivers the strategy of activation of our whole franchises’ portfolio into the distribution channels engagement. 

Do you have what it takes? 

• In-depth relevant Trade Marketing experience within FMCG or premium consumer brand 

• Deep understanding of omnichannel Trade Marketing and ability to connect critical metrics with overall marketing and business objectives  

• Proven people leadership experience, with a track record of building, developing and inspiring high-performing teams commercial savvy, strong shopper first thinking, deep functional expertise in Trade Marketing (omnichannel) as well as the retail-landscape  

• Strong strategic and multidisciplinary end to end thinking and ability of translating strategy into local priorities for Trade Marketing 

• Relationship builder and collaborator with a strong ability to influence, gain trust quickly. A strong collaborator across functions and hierarchies that steer a wide range of collaborators internally and externally  

• Experience in budget management and strategic prioritization aligned to business needs 

• Confirmed ability to build and cultivate strong relationships with key retail partners, acting as a trusted and strategic partner  

• Strong business proficiency in English both written and spoken as well as fluent in Spanish 

• Our hybrid working model is 3 days in the office per week, 2 days from home 

Join the global LEGO® family! 

What’s in it for you? Here are some of what to expect: 

• Family Care Leave – We offer enhanced paid leave options for those important times. 

• Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind. 

• Wellness – We want you to be your best self, so you’ll have access to the Headspace App and lots of wellbeing initiatives and programmes run by local teams where you are based 

• Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount. 

• Bonus – We do our best work to succeed together. When goals are reached, you’ll be rewarded through our global bonus scheme. 

• Your workplace – Our offices will be your primary workplace with flexibility to work from home during your working week. Your People Leader will discuss the principles of our hybrid work model, role eligibility and frequency with you. 

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic, and inclusive culture of play at the LEGO Group, where everyone feels safe, valued, and they belong. 

The LEGO Group is proud to be an equal opportunity employer. We are committed to equal employment opportunity and equal pay regardless of e.g., race, colour, religion, sex, national origin, sexual orientation, disability, or gender identity. 

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer. 

Thank you for sharing our global commitment to Children’s Rights. 

Build your career brick by brick at the LEGO Group.