As a Senior Technical SEO Manager, you will own the technical SEO roadmap and the SEO analytics function for xero.com, ensuring Xero is discoverable, measurable and continuously improving across both traditional search engines and AI answer engines.
Your work shapes how millions of small businesses, accountants and bookkeepers find Xero. Working across a site that spans more than a dozen markets, you will lead advanced technical audits, translate what you find into a roadmap prioritised by business impact, and partner with engineering to deliver the fixes. You will also own how performance is measured, building automated reporting that turns complex search data into insight stakeholders can act on.
Answer engine optimisation sits at the heart of this remit. How Xero is crawled, understood and cited by AI search is still being defined, and you will be one of the people defining it.
The team & how they connectYou will join Xero's in-house SEO team, working alongside content marketing, SEO and AEO specialists and reporting to the Head of SEO. The team is AI-native: workflows are automated end to end, and we build our own tooling to scale what we do. The team embraces continuous learning, tests novel approaches and support one another to solve complex discovery challenges, partnering closely with engineering, marketing technology and marketing operations.
Initially, the role will focus on:
Leading a full technical audit of the marketing website across markets, with issues prioritized by business impact
Defining and owning the technical SEO roadmap, maintaining clear visibility across stakeholders
Partnering with engineering and marketing technology to embed technical SEO best practice and deliver fixes
Owning the SEO analytics function, building automated reporting and delivering strategic insight
Automating technical SEO workflows with AI agents to scale analysis and accelerate delivery
We offer a flexible working environment with options for both hybrid and remote arrangements across Australia and New Zealand.
Here are some of the things we are looking for:
Deep, hands-on technical SEO expertise across crawl and indexation, internationalisation, rendering, schema markup and site architecture
Substantial SEO experience, with a number of years in a technical SEO focused role, ideally at a SaaS, technology brand or e brands with complex multi-regional sites
Strong SEO analytics capability, including building reporting frameworks, with proficiency in tools such as Screaming Frog, Ahrefs and the Google suite
Hands-on with AI, having built agents, automations or workflows to scale your own work
A systems thinker who sees how technical decisions ripple across content, product and business outcomes
Strong cross-functional influence, with a track record of translating technical requirements into briefs that engineering teams can act on
Apply even if your experience isn't a perfect match! At Xero, we hire based on your skills, passion, and the unique perspective you can bring to enhance our culture and team.
Skills Required
- Deep hands-on technical SEO expertise across crawl and indexation, internationalization, rendering, schema markup, and site architecture
- Substantial SEO experience, including several years in a technical SEO-focused role
- Strong SEO analytics capability, including building reporting frameworks
- Proficiency with Screaming Frog, Ahrefs, and Google tools
- Hands-on experience building AI agents, automations, or workflows to scale SEO work
- Systems-thinking ability across content, product, and business outcomes
- Track record of translating technical requirements into actionable engineering briefs
- Experience with a SaaS, technology brand, or complex multi-regional website
Xero Compensation & Benefits Highlights
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Leave & Time Off Breadth — U.S. materials cite about 21 days PTO, 10 wellbeing days, five Xtra days, a volunteer day, and 12 paid holidays, plus an end‑of‑year shutdown. Company descriptions position this package toward the upper tier among midsize/large tech employers in the U.S. market.
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Parental & Family Support — Primary caregivers are described as eligible for up to 26 weeks of fully paid parental leave, with partner leave in some markets. Family‑forming support via Carrot and access to Modern Health for employees and immediate family reinforce depth in this area.
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Wellbeing & Lifestyle Benefits — Access to Modern Health, a funded ThrivePass wellbeing account (U.S.), and flexible/hybrid work are emphasized as part of a broader wellbeing strategy alongside ERGs and “Boost Day” events. Feedback suggests these programs contribute meaningfully to work‑life balance.
Xero Insights
What We Do
Xero is small business accounting software that provides a platform on which businesses can build a fully integrated solution. It’s designed to make life better for people in small business, their advisors, and communities around the world. Xero minimises tedious admin by automating routine tasks, delivers valuable insights when needed, and brings together business data, trusted advisors, and powerful apps in one intuitive platform. By alleviating pain points, Xero empowers small business owners to supercharge their business, simplifying the complex and freeing up time from manual admin so they can focus on what really matters to build the business they’ve always envisaged.
Why Work With Us
Xero is a human-centric organization where you’ll have a tangible impact on the success of small businesses and their communities, globally. Our team of energised, forward-thinkers work to make life better for our customers and each other every day. We’re also always committed to supporting you with a flexible environment.
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Xero Teams
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Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Join us from home or at one of our beautiful workspaces. Xero has offices in Australia, New Zealand, United Kingdom, United States, Canada, Singapore, and South Africa.
