The role / impact
As a Paid Social Specialist, you will shape and execute paid social strategies that directly connect small businesses, accountants and bookkeepers with Xero’s platform. You will plan, launch, and optimise full funnel campaigns across key platforms to drive scalable growth and measurable return on investment.
By managing budget allocation, audience targeting, and campaign testing, your work directly influences how global audiences discover Xero. You will turn campaign data into actionable insights, refining customer journeys and helping small businesses thrive around the world.
The team & how they connect
You will join a collaborative performance digital team that sits at the intersection of marketing, data, and creative design. The team works closely with data science, creative optimisation, and brand specialists to deliver cohesive paid social strategies. Together, they share ideas openly, experiment with new ideas, and support each other to reach common goals.
Initially, the role will focus on:
Launching and managing high-performing campaigns across Meta, TikTok, Reddit and LinkedIn using platform-native tools and analytics software
Executing a creative and audience testing roadmap in partnership with data science and creative optimisation specialists
Leveraging customer data platforms to build targeted audience segments and improve campaign incrementality
Working with our media partners to identify opportunities for growth, new products and testing betas.
Where and how you can work
We offer a flexible hybrid working environment that balances working from home with regular collaborative time in our modern office space. You can join your team on designated boost days to connect, brainstorm, and build relationships in person, while enjoying the flexibility to work remotely throughout the week.
Here are some of the things we are looking for:
You bring hands-on experience planning, launching, and optimising paid social campaigns within a digital performance or SaaS environment
A background using ad management tools across channels such as LinkedIn, Meta, and TikTok to drive customer acquisition
Proven expertise in audience segmentation, budget management, and continuous A/B testing strategies
Strong analytical capabilities with the confidence to evaluate campaign metrics, interpret performance data, and refine campaign strategies
Collaborative communication skills to build cross-functional relationships with data, creative, and partner marketing teams
Familiarity with tracking solutions, conversion funnels, and performance reporting frameworks
Apply even if your experience isn't a perfect match! At Xero, we hire based on your skills, passion, and the unique perspective you can bring to enhance our culture and team.
Skills Required
- Hands-on experience planning, launching, and optimizing paid social campaigns in a digital performance or SaaS environment
- Experience using ad management tools across LinkedIn, Meta, and TikTok for customer acquisition
- Expertise in audience segmentation, budget management, and continuous A/B testing
- Strong analytical skills to evaluate campaign metrics, interpret performance data, and refine strategies
- Collaborative communication skills for cross-functional work with data, creative, and partner marketing teams
- Familiarity with tracking solutions, conversion funnels, and performance reporting frameworks
Xero Compensation & Benefits Highlights
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Leave & Time Off Breadth — U.S. materials cite about 21 days PTO, 10 wellbeing days, five Xtra days, a volunteer day, and 12 paid holidays, plus an end‑of‑year shutdown. Company descriptions position this package toward the upper tier among midsize/large tech employers in the U.S. market.
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Parental & Family Support — Primary caregivers are described as eligible for up to 26 weeks of fully paid parental leave, with partner leave in some markets. Family‑forming support via Carrot and access to Modern Health for employees and immediate family reinforce depth in this area.
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Wellbeing & Lifestyle Benefits — Access to Modern Health, a funded ThrivePass wellbeing account (U.S.), and flexible/hybrid work are emphasized as part of a broader wellbeing strategy alongside ERGs and “Boost Day” events. Feedback suggests these programs contribute meaningfully to work‑life balance.
Xero Insights
What We Do
Xero is small business accounting software that provides a platform on which businesses can build a fully integrated solution. It’s designed to make life better for people in small business, their advisors, and communities around the world. Xero minimises tedious admin by automating routine tasks, delivers valuable insights when needed, and brings together business data, trusted advisors, and powerful apps in one intuitive platform. By alleviating pain points, Xero empowers small business owners to supercharge their business, simplifying the complex and freeing up time from manual admin so they can focus on what really matters to build the business they’ve always envisaged.
Why Work With Us
Xero is a human-centric organization where you’ll have a tangible impact on the success of small businesses and their communities, globally. Our team of energised, forward-thinkers work to make life better for our customers and each other every day. We’re also always committed to supporting you with a flexible environment.
Gallery
Xero Teams
Xero Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Join us from home or at one of our beautiful workspaces. Xero has offices in Australia, New Zealand, United Kingdom, United States, Canada, Singapore, and South Africa.
