Location: Austin, TXRole Overview
We are seeking a Senior Technical Marketing Specialist to lead the technical execution and architecture of engagement campaigns within Braze. This role is responsible for building, optimizing, and governing advanced cross-channel campaigns across email, SMS, and push—ensuring they are technically precise, highly personalized, and operationally scalable.
This individual will serve as the Braze subject matter expert for the engagement team, owning complex canvas builds, event-triggered journeys, segmentation logic, Liquid scripting standards, and deployment governance. The role requires deep platform expertise, strong QA discipline, and comfort collaborating with Product, Engineering, and Data to ensure campaigns are powered by clean, reliable data.
This is a senior, hands-on builder role focused on technical excellence and lifecycle performance—not a strategy-only position.
Core Responsibilities- Architect and build advanced multi-step Braze Canvases across email, SMS, and push, including event-triggered, API-triggered, and scheduled campaigns. Design cross-channel orchestration using Canvas entry criteria, branching logic, audience filters, exit rules, suppression logic, frequency caps, and rate limiting to protect user experience and deliverability
- Own advanced Liquid implementation within Braze, including conditional logic, loops, filters, nested attributes, and robust fallback handling. Develop and maintain reusable Content Blocks, modular templates, Connected Content integrations, and Catalog-driven personalization to scale dynamic engagement campaigns.
- Design and validate complex Braze Segments using behavioral events, custom attributes, and nested objects. QA event ingestion, attribute mapping, and trigger configuration in partnership with Engineering, and leverage SQL (Snowflake preferred) to validate audience logic and resolve targeting discrepancies.
- Lead end-to-end Braze QA and deployment governance, validating Canvas paths, message variations, personalization rendering, link tracking, deep links, suppression conflicts, and cross-channel sequencing. Serve as final technical sign-off prior to launch and maintain standardized QA checklists and build documentation.
- Monitor and optimize performance using Braze reporting and Canvas analytics, analyzing open rates, CTR, conversion, retention lift, and engagement decay. Identify drop-off points within journeys and implement structured A/B tests and optimization experiments.
- Partner cross-functionally to align lifecycle messaging with feature releases and data inputs, translating engagement requirements into structured Jira tickets and collaborating with Product, Engineering, and Analytics on API triggers, event schema updates, and attribution validation.
- 5+ years of experience in lifecycle, engagement, or CRM marketing.
- Deep hands-on experience building campaigns in Braze (or equivalent system)
- Advanced knowledge of Liquid templating and dynamic content logic.
- Experience designing multi-step behavioral engagement journeys.
- Strong understanding of event-driven campaign architecture.
- Proven experience managing cross-channel campaigns (email, SMS, push).
- Exceptional QA discipline and technical attention to detail.
- Experience collaborating with Product and Engineering teams.
- SQL proficiency (Snowflake preferred).
- Experience with Connected Content and API-triggered campaigns.
- Experience implementing deep links and mobile push personalization.
- Experience in high-growth consumer or tech environments.
- Braze certification(s).
Compensation
$125,000 - 135,000 salary + Benefits
Who we are:
inKind connects passionate diners with exceptional restaurants across the country. inKind partners with thousands of restaurants and has millions of users who want to discover great places, dine confidently, and earn meaningful rewards.
Through the inKind app, guests earn 20% back every time they dine, turning everyday meals into something more rewarding. From celebrated restaurant groups like José Andres and Michael Mina to beloved neighborhood favorites, inKind helps diners explore the best restaurants in town while supporting the restaurants and chefs who shape how their cities eat.
Rooted in hospitality and built on a win-win philosophy, inKind exists to help great restaurants thrive while inspiring guests to dine out more often. Every meal creates value on both sides of the table, empowering diners to savor more while strengthening the restaurant community.
inKind is an Equal Opportunity Employer. We believe that diversity is vital to inKind's ability to provide our clients with the best recommendations and are committed to fostering a varied and inclusive work environment. Your race, color, ancestry, religion, gender, gender identity, national origin, sexual orientation, age, marital status, disability status, veteran status, or any other protected category have no bearing on our hiring decisions.
By submitting this application, you acknowledge that inKind Cards, Inc. may share the information you provide with trusted third-party service providers, including fraud detection and application processing partners, to evaluate your application and ensure the integrity of our hiring process. Your information will be handled in accordance with our Privacy Policy. For California residents and others with applicable rights, please review our privacy notice for information about your rights regarding your personal data.
What the Team is Saying
inKind Compensation & Benefits Highlights
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Healthcare Strength — Core medical, dental, and vision insurance are offered, with some roles listing 100% employer‑paid employee medical and dental on a base plan plus company‑paid short‑term disability. This constitutes a strong baseline as described across the company’s materials and third‑party benefit overviews.
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Parental & Family Support — Paid parental leave is included, and qualifying employees receive a childcare subsidy of $500 per month for a child’s first two years via approved providers. These family supports are repeatedly highlighted as distinctive within the overall package.
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Wellbeing & Lifestyle Benefits — Austin HQ perks include daily lunches, unlimited snacks, free parking, access to a fitness center, and company‑provided Apple devices. Wellness programs, flexible core hours, and team activities further bolster day‑to‑day quality of life.
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What We Do
inKind's mission is to support the success of independent restaurants and hospitality groups by providing funding and enriching customers' dining experiences with the inKind platform. At inKind, we believe restaurants are integral parts of our communities, and recognize the economic realities of being a successful operator. To better support hospitality ventures, we created a unique funding model that focuses on ensuring the success of our partners and providing customers a way to discover new restaurants nationwide.
Why Work With Us
We are a team of passionate foodies focused on creating a lasting impact for the restaurant industry. Our team celebrates diversity, encourages collaboration, and shares meals to imagine the most innovative and modern solutions for the food & beverage landscape. If you feel inspired by our vision, we’d love to hear what we could put on your plate.
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inKind Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
We have a very collaborative culture and like working cross-functionally. We enjoy perks such as company-provided daily lunches, office dinners and happy hours, a dog friendly office space, an amazing snack and coffee game, and paid parking!
