Senior Software Engineer - Reporting Platform

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Helsinki, FIN
Hybrid
Senior level
AdTech • Artificial Intelligence • Digital Media • Marketing Tech • Social Media • Software • Generative AI
Smartly is an AI-powered adtech company, enhancing marketer productivity and unifying the platform world.
The Role
Design and build large-scale backend systems powering advertising performance reporting. Responsibilities include developing analytical reporting engines, distributed and asynchronous processing, database and query optimization, advertising-platform integrations, architecture improvements, technical ownership, and mentoring engineers.
Summary Generated by Built In
Senior Software Engineer - Reporting Platform

This role sits at the core of Smartly’s data platform, where we build the systems that power performance reporting for some of the world’s largest and most influential brands.

You will join the Bobby Tables team, building the software behind Smartly’s performance analytics. Our systems ingest, process, and serve tens of billions of data points from advertising platforms worldwide, turning fragmented, high-volume data into a fast, reliable, and flexible reporting experience.

As a Senior Software Engineer, you will tackle challenging distributed systems problems at scale. You will design and build backend services, improve the performance and reliability of critical systems, and develop robust integrations with a constantly changing ecosystem of advertising platforms. You will make architectural decisions, tackle complex technical trade-offs, and help ensure our systems remain maintainable as both their scale and capabilities grow.

You will have significant technical ownership and influence over how these systems evolve. Your work will directly shape the platform that global brands use to understand their advertising performance and make decisions in real time.

What You Will Do
  • Design and build the reporting engine that enables users to create flexible analytical views across their advertising data
  • Solve complex backend engineering challenges around performance, reliability, and large-scale analytical workloads
  • Design clean interfaces and abstractions that make it easy to integrate new advertising channels into a cohesive platform
  • Own technical decisions and drive software from design through production across our backend stack, including Ruby, TypeScript, Kafka, ClickHouse, and PostgreSQL/Citus
  • Improve the architecture and engineering practices that keep our systems maintainable and resilient as they grow in scale and complexity
  • Mentor other engineers, contribute to technical direction, and help raise the engineering bar across the team
What We Are Looking For
  • Experience with complex backend systems: You have built and operated large-scale, highly available software systems and are comfortable reasoning about performance, reliability, and distributed systems
  • Strong database fundamentals: You understand relational databases and query performance, and ideally have experience with analytical or OLAP workloads. Experience with PostgreSQL, ClickHouse, or similar technologies is a plus
  • Distributed and asynchronous processing: You have experience designing systems that handle concurrent background workloads, asynchronous processing, or event-driven architectures using technologies such as Kafka
  • Strong software design skills: You care deeply about abstractions, interfaces, testing, and maintainability, and know how to keep complex systems understandable as they evolve
  • Technical ownership: You are hands-on and comfortable taking ambiguous, technically challenging problems from exploration and design through to production
  • Collaborative leadership: You communicate clearly, work effectively across engineering teams, and help other engineers grow through mentoring, design discussions, and thoughtful technical feedback
  • Bonus: Experience with or interest in query generation, abstract syntax trees (ASTs), compiler concepts, or domain-specific languages (DSLs) is a plus
What We Offer You

At Smartly, we offer a place where you can advance your career. Here, you'll find:

An Inclusive Global Culture: Join a team of over 750 Smartlies, representing more than 60 nationalities across 24 locations in 13 countries. We cultivate a culture built on trust, transparency, and open feedback, where diverse perspectives are valued and encouraged.

Global Impact: Contribute to a company making a global impact, directly influencing our customers' success and business growth.

Focus on Wellbeing: We prioritize your health with healthcare packages, mental health services, and a commitment to work-life balance through paid holidays and family leave.

Comprehensive Rewards: Benefit from equity options, performance-based rewards, competitive compensation, and career development opportunities.

Flexible Hybrid Workplace: Experience a hybrid work model, balancing office collaboration with remote work, and the option to work abroad for up to 30 days annually.

Smartly is committed to being a great place for growth-minded individuals to thrive.

Apply Now and Build Your Future with Smartly!

Curious what it’s like to work at Smartly? Visit our Careers page to see how we grow, collaborate, and make impact together

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About Smartly

Smartly is the AI-powered advertising technology company transforming ad experiences for brands and their consumers. Our comprehensive advertising platform seamlessly integrates the capabilities of media, creative, and intelligence to power more than 800 billion impressions and generate more than 300 billion creatives annually, delivering tangible business outcomes for brands and advertisers.

Smartly is the only company in the industry recognized as a Leader in The Forrester Wave: Creative Advertising Technologies with PwC validating the results it delivers for brands. We manage creative and media for 700+ brands worldwide and $6B in ad spend across the largest media platforms, including Facebook, Google, Instagram, Pinterest, Snap, and TikTok. Our end-to-end technology, unmatched access to media platforms and exceptional customer service help Fortune 500 brands to reach and engage consumers and learn what performs best.Smartly is a multinational and diverse team of 750+ Smartlies from 60+ nationalities, working in 13 countries. Together, we want to create and maintain an inclusive environment where everyone feels respected and heard. Our Diversity, Equity & Inclusion approach is at the heart of it.

Visit Smartly to learn more.
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Skills Required

  • Experience building and operating large-scale, highly available software systems
  • Strong understanding of performance, reliability, and distributed systems
  • Strong relational database fundamentals and query performance knowledge
  • Experience designing concurrent background workloads, asynchronous processing, or event-driven architectures
  • Strong software design skills, including abstractions, interfaces, testing, and maintainability
  • Ability to take ambiguous technical problems from exploration and design through production
  • Clear communication and effective collaboration across engineering teams
  • Experience mentoring engineers and contributing to technical direction
  • Experience with PostgreSQL, ClickHouse, or similar technologies
  • Experience with Kafka or similar event-driven technologies
  • Experience or interest in query generation, abstract syntax trees, compiler concepts, or domain-specific languages

What the Team is Saying

Madeline
Malachy
Kristo
Alice, Pham thu Ngan
Francis Kinder

Smartly Compensation & Benefits Highlights

  • Leave & Time Off Breadth Five weeks of paid vacation, company holidays, wellness days, and localized 25–30 day annual leave are prominently highlighted. Short‑term work‑from‑anywhere allowances complement PTO by making time off and location flexibility easier to use.
  • Healthcare Strength Medical, dental, and vision coverage are offered with immediate start in some markets, alongside global mental‑health support through Auntie. These benefits are positioned as part of a strong baseline that is localized by country.
  • Flexible Benefits Hybrid/remote setups and work‑from‑anywhere options (e.g., up to 60 days from another Smartly location or 30 days from a non‑Smartly location) expand where and how work gets done. Stipends for fully remote setups are also referenced in employer materials.

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The Company
HQ: Helsinki
805 Employees
Year Founded: 2013

What We Do

We solve for advertising campaign and creative complexities - both key elements to the time/money savings and performance that brands, agencies and businesses seek. Our unified platform combines media, creative, and intelligence, offering end-to-end workflows powered by AI across the open and closed web. With over 700 brands and advertisers, we've proven that dynamic and personalized creative makes advertising impactful. We are on a mission to transform the advertising experience for brands and their consumers. ⚡️

Why Work With Us

As a fast-paced growth company, we offer opportunities to maximize learning and amplify impact. Our culture and values have always been the secret sauce of our growth. They define how we aspire to build our adtech product, whom we hire and reward, and how we work towards a shared vision. Join us in moving advertising forward.

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Smartly Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

We are a hybrid workplace where Smartlies have the flexibility of hybrid work combining office and work from home. We also offer programs for short-term remote work globally.

Typical time on-site: 3 days a week
HQHelsinki, FI
MX
Berlin, DE
Chicago, IL
Dubai
London, GB
Los Angeles, CA
New York, NY
San Francisco, CA
Singapore
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