About the Role:
As a Senior Product Marketing Specialist, you will bridge the gap between market research and strategic execution. Your role will involve conducting in-depth market analysis, developing compelling product messaging, and coordinating with various teams to ensure successful product launches. You will make significant contributions to the overall product marketing strategy, leveraging your skills to enhance our market presence and drive customer engagement.
Responsibilities:
• Develop and execute comprehensive Go To Market plans.
• Conduct detailed market research and customer analysis.
• Create and refine product messaging and positioning.
• Monitor and analyze competitive landscape.
• Track and report on key marketing metrics and KPIs.
• Partner with product development to incorporate customer needs.
• Create marketing collateral and assets.
• Coordinate product launch activities across departments.
• Analyze pricing strategies and suggest adjustments.
• Evaluate and respond to market changes and trends.
Skills:
• Market Research: Proficient in conducting in-depth market research.
• Competitive Analysis: Ability to analyze competitive products and strategies.
• Product Messaging: Developing persuasive product messaging and communication.
• Data Analysis: Strong data analysis skills for understanding market trends.
• Strategic Planning: Involvement in strategic planning and execution.
• Project Management: Managing multiple projects and timelines effectively.
• Software Proficiency: Proficient with marketing tools and analytics software.
• Customer Focus: Advanced skills in understanding and addressing customer needs.
To maintain a fair and genuine hiring process, we kindly ask that all candidates participate in interviews without the assistance of AI tools or external prompts. Our interview process is designed to assess your individual skills, experiences, and communication style. We value authenticity and want to ensure we’re getting to know you—not a digital assistant. To help maintain this integrity, we ask to remove virtual backgrounds and include in-person interviews in our hiring process. Please note that use of AI-generated responses or third-party support during interviews will be grounds for disqualification from the recruitment process.
Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.
Compensation:
$71,300.00 - $124,500.00 USDThis role is eligible for Bonus.
Compensation range listed is based on primary location of the position. Actual base salary offer is influenced by a wide array of factors including but not limited to skills, experience and actual hiring location. Your recruiter can share more information about the specific offer for the job location during the hiring process.
Additional Information:Wolters Kluwer offers a wide variety of competitive benefits and programs to help meet your needs and balance your work and personal life, including but not limited to: Medical, Dental, & Vision Plans, 401(k), FSA/HSA, Commuter Benefits, Tuition Assistance Plan, Vacation and Sick Time, and Paid Parental Leave. Full details of our benefits are available upon request.
Skills Required
- Proficient in conducting in-depth market research
- Ability to analyze competitive products and strategies
- Developing persuasive product messaging and communication
- Strong data analysis skills for understanding market trends
- Involvement in strategic planning and execution
- Managing multiple projects and timelines effectively
- Proficient with marketing tools and analytics software
- Advanced skills in understanding and addressing customer needs
Wolters Kluwer Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Wolters Kluwer and has not been reviewed or approved by Wolters Kluwer.
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Leave & Time Off Breadth — Time away benefits are positioned as broad, spanning vacation and sick time plus paid holidays and other covered leave types. Paid parental and caregiver leave, bereavement leave, and a volunteer day contribute to a more comprehensive time-off offering.
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Retirement Support — Retirement support is framed as meaningful through access to a 401(k)/retirement plan paired with company matching and additional contribution features in some descriptions. This is reinforced by mentions of profit sharing and other long-term savings-oriented programs.
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Parental & Family Support — Family-oriented support stands out through adoption assistance and paid parental leave provisions. These benefits are described alongside other caregiver supports that extend beyond basic leave categories.
Wolters Kluwer Insights
What We Do
Wolters Kluwer (www.wolterskluwer.com) is a global leader in information services and solutions for professionals in the health, tax and accounting, risk and compliance, finance and legal sectors. We help our customers make critical decisions every day by providing expert solutions that combine deep domain knowledge with specialized technology and services. Founded in 1836 and headquartered in Alphen aan den Rijn, the Netherlands, the company serves customers in over 180 countries, maintains operations in over 40 countries and employs 18,600 people worldwide. Wolters Kluwer reported 2019 annual revenues of €4.6 billion. Listed on Euronext Amsterdam, Wolters Kluwer shares (WKL) are included in the AEX and Euronext 100 indices. Wolters Kluwer has a sponsored Level 1 American Depositary Receipt program. The ADRs are traded on the over-the-counter market in the U.S. (WTKWY).
