Senior Product Marketing Manager

The role / impact

As the Senior Product Marketing Manager for Northern Payroll, you will lead the development and growth of our payroll product within the UK and US markets. You will act as a vital link between our Product and Go-to-market teams, translating product initiatives into tangible customer value that empowers small businesses and their advisors. By bringing a holistic view of customer needs to the table, you will help ensure we deliver maximum value as efficiently and effectively as possible.

Your influence will shape product strategy through deep market analysis, competitor research, and a clear understanding of the landscape in the Northern Hemisphere. By crafting compelling positioning and messaging, you will drive adoption and retention, ensuring our payroll solutions solve real problems. You will play a crucial part in helping our customers streamline their operations, contributing to a stronger economy and changing the world of small business.

The team & how they connect

You will join the Global Marketing team, working closely with colleagues across the UK, the US, and other regions. Success in this group relies on strong collaboration with Product Management, Design, and regional Go-to-market teams to release products efficiently. We operate in a fast-paced environment where building trust, sharing insights across geographies, and aligning on commercial targets is essential.

Initially, the role will focus on:

• Assessing market opportunities and understanding customer needs and pain points in the Northern Hemisphere to ascertain where Xero can win.

• Developing and maintaining differentiated Customer Value Propositions and messaging frameworks that resonate with our target audience.

• Leading high-impact Go-to-market programmes to ensure efficient product releases and communicating value to stakeholders.

• Identifying and executing opportunities to grow product adoption, usage, and retention through research and analytics.

Where and how you can work

This is a global role that works closely with teams in the UK and US, requiring a flexible approach to time zones and collaboration. You will have the ability to work in a hybrid capacity, balancing time in our offices with remote work to suit your lifestyle. Periodic travel may be required to connect with stakeholders and gain deeper market context. We are committed to providing a supportive environment where you can do the best work of your life.

Here are some of the things we’re looking for, for this role:

• You bring experience in product marketing, preferably within a SaaS environment, with a knack for translating technical features into customer benefits.

• Demonstrating solid analytical skills, you can interpret market data to inform strategy and make evidence-based decisions.

• Working with ambiguity is comfortable for you, and you approach complex problems with a creative, solution-focused mindset.

• You possess excellent communication skills, capable of articulating compelling value propositions and influencing stakeholders across different regions.

• Collaborating with cross-functional teams, including Product, Sales, and Enablement, is something you enjoy and excel at.

• Knowledge of the payroll landscape or experience working in a global role across geographies would be a valuable addition to your skillset.

Apply even if your experience isn't a perfect match! At Xero, we hire based on your skills, passion, and the unique perspective you can bring to enhance our culture and team.