Microsoft 365 Copilot is transforming how small and medium businesses work, bringing AI-powered assistance into the tools millions of customers rely on every day. Microsoft 365 Business is how a large share of those customers buy productivity, and attaching and accelerating Copilot across that base is one of our most significant growth opportunities in the Unmanaged segment.
We are looking for a Senior Product Marketing Manager to lead growth strategy for Microsoft 365 Business plus Copilot. In this role, you will drive how we package and message our strategy across Microsoft 365, Copilot, Connectors, and Agents, develop a deep understanding of SMB customer needs and buying behavior, and drive the product evolution required to meet those use cases.
You will work closely with product, engineering, growth, go-to-market, ecommerce, and partner teams to identify the most promising opportunities, test new approaches, and scale the strategies that deliver results. This is an opportunity for a strategic and action-oriented product marketer to shape an emerging growth motion, influence product and marketing strategy, and help more customers realize the full value of Microsoft 365 and Copilot.
About the Team
The Microsoft 365 + Copilot product marketing organization is responsible for bringing together product innovation, customer insight, and go-to-market strategy to help customers get more value from Microsoft's productivity and AI solutions.
The Unmanaged Growth team focuses on creating new paths to growth for customers who discover, evaluate, and purchase Microsoft 365 and Copilot through digital and partner-led experiences. We combine product marketing, experimentation, data, and customer insight to identify opportunities, develop new growth strategies, and turn successful approaches into scalable programs. We operate cross-org and cross-engine against our biggest opportunities, and we measure success by the ideas that graduate to fuller-scale motions through our channels because they move the business. You will join a passionate team with the mandate to experiment to drive growth.
The team values curiosity, clear thinking, collaboration, bias toward action, and a willingness to test and learn. This role is well suited to someone who enjoys building in emerging areas, converting ambiguity into focused action, and bringing diverse teams together around customer needs and measurable business outcomes.
Microsoft’s mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.
Responsibilities
Responsibilities
- Own the product-marketing strategy for accelerating Microsoft 365 Business + Copilot attach and growth across the Unmanaged segment.
- Build and optimize the messaging/positioning and narrative across Microsoft 365, Copilot, Connectors, and Agents, and align it across product, marketing, and channel.
- Partner with engineering to drive the product evolution required to support SMB use cases.
- Serve as the PMM arm for competitive initiatives, including Claude compete: ISV co-marketing, social proof, and targeted content.
- Design, run, and read out test-and-learn experiments that accelerate BSKU + Copilot growth through partner and self-serve motions, and iterate quickly on what works.
- Turn product and usage data into targeted marketing plays, and instrument attach, conversion, and seat growth so results are measurable.
- Represent PMM in cross-org planning and drive end-to-end coordination across stakeholder groups.
- Document winning plays as repeatable playbooks and hand them off to the PLG, GTM, and channel engines that scale them.
- Collaborate with the SME&C Growth Team across the SMB Copilot journey — acquisition, engagement and upsell, purchase and fulfillment, and adoption.
Qualifications
Required/minimum qualifications
- Master's Degree in in Marketing, Computer Science, Business or related field AND 3+ years experience in business OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 5+ years experience in business
- OR equivalent experience.
- Master's Degree in Marketing, Computer Science, Business or related field AND 6+ years experience in business
- OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 8+ years experience in business
- OR equivalent experience.
- 6+ years of experience in product marketing, growth marketing, or product-led growth, or equivalent, ideally in subscription, self-serve, or SMB software motions.
- Track record of driving packaging, attach, or conversion strategies and measurable seat or revenue growth.
- Experimentation mindset — comfortable designing tests, reading data, and iterating fast.
- Excellent cross-functional collaboration across product, engineering, go-to-market, and channel or partner teams.
- Storytelling in writing and in person, including the ability to compose crisp messaging and packaging narratives.
- Experience in SMB, unmanaged, or self-serve segments, and with channel and partner ecosystems such as distributors and resellers.
- Familiarity with Copilot, Microsoft 365, or comparable AI and productivity products, and with SMB packaging and competitive positioning.
- Experience partnering with engineering and using product-usage signals to drive marketing.
- Comfort operating in ambiguity in an incubation or zero-to-one environment.
Product Marketing IC4 - The typical base pay range for this role across the U.S. is USD $106,400 - $203,600 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $137,600 - $222,600 per year.
Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here:
https://careers.microsoft.com/us/en/us-corporate-pay
This position will be open for a minimum of 5 days, with applications accepted on an ongoing basis until the position is filled.
Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance with religious accommodations and/or a reasonable accommodation due to a disability during the application process, read more about requesting accommodations.
Skills Required
- Master's degree in Marketing, Computer Science, Business, or related field AND 3+ years experience in business
- Bachelor's degree in Marketing, Computer Science, Business, or related field AND 5+ years experience in business
- Equivalent experience in lieu of degree and/or years of experience
- 6+ years of experience in product marketing, growth marketing, or product-led growth (preferred)
- Track record of driving packaging, attach, or conversion strategies and measurable seat or revenue growth (preferred)
- Experimentation mindset; designing tests, reading data, and iterating quickly (preferred)
- Excellent cross-functional collaboration with product, engineering, go-to-market, and channel/partner teams (preferred)
- Strong storytelling and messaging skills, written and verbal (preferred)
- Experience in SMB, unmanaged, or self-serve segments and with channel/partner ecosystems (preferred)
- Familiarity with Copilot, Microsoft 365, or comparable AI and productivity products (preferred)
- Experience using product-usage signals to drive marketing and partnering with engineering (preferred)
- Comfort operating in ambiguity in an incubation or zero-to-one environment (preferred)
Microsoft Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Microsoft and has not been reviewed or approved by Microsoft.
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Fair & Transparent Compensation — Pay is presented as broadly competitive overall, with clear role/level/location variation and an emphasis on using posted ranges and band information for apples-to-apples comparisons.
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Retirement Support — Retirement benefits are described as a standout, highlighted by a strong 401(k) match structure and immediate vesting, plus additional plan features for tax-advantaged saving.
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Parental & Family Support — Family-oriented benefits are portrayed as a meaningful strength, with substantial paid parental leave and added supports like back-up care and adoption/surrogacy assistance.
Microsoft Insights
What We Do
At Microsoft, our mission is to empower every person and every organization on the planet to achieve more. Our mission is grounded in both the world in which we live and the future we strive to create. Today, we live in a mobile-first, cloud-first world, and the transformation we are driving across our businesses is designed to enable Microsoft and our customers to thrive in this world.
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