Microsoft is leading the shift to AI-powered work through Microsoft 365 Copilot and a growing portfolio of Copilot experiences. Our Copilot Growth strategy is designed to expand reach, engagement, and value realization across the customer journey—from free experiences and trials to paid adoption, sustained usage, and expansion.
The Copilot Marketing team accelerates Copilot growth by connecting product experiences, lifecycle marketing, commercial programs, and partner-led execution. We build scalable motions that help customers discover Copilot, experience meaningful value, convert to paid offerings, and deepen usage over time.
At Microsoft, our mission is to empower every person and every organization on the planet to achieve more. We embrace a growth mindset, foster innovation, and collaborate across teams to deliver inclusive customer and partner experiences grounded in respect, integrity, and accountability.
About the Role
As a Senior Product Marketing Manager for Copilot Growth, you will define and drive growth strategy across the free-to-paid customer journey for Microsoft 365 Copilot and related Copilot experiences in the Corporate and SMB (SME&C) segment. You will create integrated programs that expand reach, activate new users, demonstrate value, convert qualified customers to paid offerings, and accelerate sustained adoption and expansion.
This role sits at the intersection of product marketing, lifecycle growth, partner enablement, and go-to-market execution. You will connect in-product, digital, field, and partner motions; shape program strategy and offers; equip partners to acquire, activate, and convert customers; and establish measurement frameworks that improve performance across the funnel.
If you are passionate about scaling AI adoption, building customer journeys that convert interest into durable value, and enabling partners to deliver repeatable Copilot outcomes, this role offers the opportunity to shape high-impact growth programs at global scale.
Microsoft's mission is to empower every person and every organization on the planet to achieve more. As employees, we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. We build on our values of respect, integrity, and accountability to create a culture where everyone can thrive.
Responsibilities
Key Responsibilities
- Define and drive the Copilot Growth strategy across free experiences, trials, paid conversion, adoption, retention, and expansion, with clear customer segments, value propositions, priorities, and success measures.
- Build and optimize integrated customer journeys that connect product-led, digital, field, and partner touchpoints to increase activation, engagement, conversion, and sustained Copilot usage.
- Lead Copilot Growth programs—including acquisition, free-user engagement, trials, conversion, deployment, adoption, retention, and expansion—and translate strategy into scalable campaigns, offers, playbooks, and execution plans.
- Partner across Product Marketing, Engineering, Finance, Business Planning, Sales, Customer Success, and Partner teams to influence product experiences, commercial motions, investments, and go-to-market decisions.
- Embody our Culture & Values.
Qualifications
- Master's Degree in in Marketing, Computer Science, Business or related field AND 3+ years experience in business OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 5+ years experience in business OR equivalent experience.
- Analytical Skills: Strong quantitative capabilities, including funnel analysis, cohort measurement, experimentation, business-case development, and translating insights into actions
- Leadership & Communication: Exceptional communication and leadership skills, with a track record of influencing senior stakeholders and aligning teams around a clear growth narrative
- Program Management: Demonstrated success leading complex, cross-functional programs from strategy through launch, optimization, and performance review
- Navigating Ambiguity & Growth Mindset: Demonstrated ability to navigate ambiguity, create clarity from incomplete information, adapt priorities as conditions evolve, and move teams toward decisions and action through experimentation and learning
- Partner & Cross-Functional Influence: Proven ability to enable partners, lead across functions, and create compelling programs and narratives that drive alignment and measurable Copilot Growth outcomes
Product Marketing IC4 - The typical base pay range for this role across the U.S. is USD $106,400 - $203,600 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $137,600 - $222,600 per year.
Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here:
https://careers.microsoft.com/us/en/us-corporate-pay
This position will be open for a minimum of 5 days, with applications accepted on an ongoing basis until the position is filled.
Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance with religious accommodations and/or a reasonable accommodation due to a disability during the application process, read more about requesting accommodations.
Skills Required
- Master's degree in Marketing, Computer Science, Business, or a related field and 3+ years of business experience
- Bachelor's degree in Marketing, Computer Science, Business, or a related field and 5+ years of business experience
- Equivalent experience in place of the stated degree and experience combinations
- Strong quantitative and analytical skills, including funnel analysis, cohort measurement, experimentation, and business-case development
- Exceptional communication and leadership skills with experience influencing senior stakeholders
- Experience leading complex, cross-functional programs from strategy through launch, optimization, and performance review
- Ability to navigate ambiguity, create clarity, adapt priorities, and drive decisions through experimentation
- Experience enabling partners, leading across functions, and developing programs that deliver measurable growth outcomes
Microsoft Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Microsoft and has not been reviewed or approved by Microsoft.
-
Fair & Transparent Compensation — Pay is presented as broadly competitive overall, with clear role/level/location variation and an emphasis on using posted ranges and band information for apples-to-apples comparisons.
-
Retirement Support — Retirement benefits are described as a standout, highlighted by a strong 401(k) match structure and immediate vesting, plus additional plan features for tax-advantaged saving.
-
Parental & Family Support — Family-oriented benefits are portrayed as a meaningful strength, with substantial paid parental leave and added supports like back-up care and adoption/surrogacy assistance.
Microsoft Insights
What We Do
At Microsoft, our mission is to empower every person and every organization on the planet to achieve more. Our mission is grounded in both the world in which we live and the future we strive to create. Today, we live in a mobile-first, cloud-first world, and the transformation we are driving across our businesses is designed to enable Microsoft and our customers to thrive in this world.
