Marketing Manager

Reposted 6 Days Ago
Seattle, WA, USA
Hybrid
116K-174K Annually
Mid level
3D Printing • Aerospace • Hardware • Robotics • Software
BRINC is an American technology company building a new class of drones to keep people safe in dangerous situations.
The Role
The Product Marketing Manager will develop product positioning, messaging, and sales tools, conduct market research, and influence the product roadmap while collaborating cross-functionally.
Summary Generated by Built In
About BRINC:

At BRINC, we are redefining public safety with an innovative ecosystem of life-saving tools. Our journey started with the development of drones and ruggedized throw phones, designed to access unsafe areas and establish communication to de-escalate situations. Today, we've expanded into creating and deploying 911 response networks, where drones are dispatched to 911 calls to provide real-time visual data, enhancing safety and enabling de-escalation-focused responses. Our cutting-edge solutions are utilized by over 600 public safety agencies across America and the company has raised over $150M from investors, including Index Ventures, Motorola Solutions, Sam Altman, Dylan Field, Mike Volpe, Alexandr Wang and more. At BRINC, we are committed to recruiting the world's best talent to join us in our mission to support first responders in saving lives.

About the Role

We're looking for a Marketing Manager to help BRINC accelerate growth at a pivotal moment for the company and the DFR industry. Reporting to the VP of Strategy and MarComms, you'll drive campaigns and marketing projects that build awareness and demand for BRINC products - from customer-win stories to product launches and more.

The right person for this role is a flexible, campaign-minded marketer who knows how to pull the right levers at the right time. You're comfortable working across creative, events, and channel resources to bring projects to life, and you're energized by fast-moving priorities rather than slowed down by them. You don't need to build everything from scratch — you need to know how to orchestrate what's available and make it count

If you thrive in fast-moving environments where your work directly shapes how a category-defining product lands in the market, this role is for you.

Key Responsibilities
  • Partner with the VP of Strategy and MarComms to plan, develop, and execute integrated marketing campaigns that drive awareness and demand for BRINC products

  • Own campaign execution end-to-end — from creative briefs and asset development to deployment, tracking, and optimization

  • Develop customer-win materials: case studies, win announcements, testimonials, and proof-point content that showcase BRINC's impact in the field

  • Support product launches with go-to-market coordination, messaging development, and marketing collateral

  • Create and manage marketing assets across channels including web, email, events, paid, and social

  • Collaborate with sales, product, and customer success teams to ensure marketing is tightly aligned with pipeline priorities and product direction

  • Track and report on campaign performance; use data to identify what's working and iterate accordingly

  • Manage external agency and vendor relationships as needed

  • Help build out BRINC's marketing function over time — including processes, tooling, and playbooks

Qualifications
  • 5+ years of experience in B2B marketing, with a track record of running campaigns that produce measurable results

  • Versatile skill set spanning content, digital, demand generation, and product marketing — you don't pigeonhole yourself

  • Strong project management skills: you can run multiple workstreams simultaneously and keep things moving without close oversight

  • Excellent written communication skills; you can translate complex or technical topics into clear, compelling stories for a variety of audiences

  • Data-driven approach to marketing — you track performance, draw conclusions, and adjust

  • Comfort with ambiguity and a fast-moving startup environment; you figure things out

Preferred Skills
  • Experience marketing hardware, enterprise software, or defense/public safety technology

  • Familiarity with the public safety or law enforcement landscape

  • Experience with HubSpot, Salesforce, or similar CRM and marketing automation tools

  • Background spanning both B2B demand generation and brand/content marketing

  • Prior experience at a high-growth startup

BRINC Culture Values:
  • Try the hard stuff

  • Be innovative - Invent the future

  • Move fast

  • Listen to end-users

  • Strive for excellence

  • Don’t build a dystopia

  • Be frugal

  • Save lives through technology

If you’re interested in this role and in joining BRINC, we hope you’ll apply. We’d love to review your application and get to know more about you!

BRINC is proud to be an equal opportunity employer that is resolute in cultivating an environment that promotes safety, diversity, inclusion and equity. We’re committed to hiring the best talent — regardless of race, creed, color, ancestry, religion, sex (including pregnancy), national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, genetic information, veteran status, or any other characteristic protected by applicable laws, regulations and ordinances — and empowering every employee so they can do their best work. If you have a disability or special need, please let our recruiting team know - we strive to provide appropriate accommodation and assistance.

Benefits and perks listed below may vary based on the nature of your employment with BRINC and/or the country within which you work

  • Comprehensive medical, dental and vision plans for our employees and their families

  • 401K plan

  • Maternity and paternity leave

  • Flexible Time Off (Exempt) / Paid time off (Non-Exempt)

  • Flexible work environment

  • Orca pass (for those in Puget Sound)

  • Free parking (Seattle office)

  • Free snacks, drinks and espresso (Seattle office)

Skills Required

  • 3+ years of product marketing experience
  • Demonstrated ability to take products to market from positioning to launch execution
  • Strong written and verbal communication skills
  • Experience building and maintaining competitive intelligence programs
  • Proven track record of working cross-functionally with Product, Engineering, Sales, and Customer Success
  • Familiarity with project management and collaboration tools
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The Company
HQ: Seattle, NV
95 Employees
Year Founded: 2019

What We Do

At BRINC we are driven by a spirit of service. Our team works hand in hand with our customers to imagine and build American-made drones that protect first responders and people in situations of real-world danger. A tragic moment led to BRINC's invention: the 2017 mass shooting at The Mandalay Bay, in our hometown of Las Vegas. For more than an hour, people were shot and killed, and. hundreds scrambled to find safety. At the same time, men and women risked their lives in a painstaking, physical search of the tower. We waited, we asked why, and how could we help? Our Founder and CEO, Blake Resnick, knew that technology must be able to offer a solution, and serve a role to save lives. Invention needs persistence: a 17-year-old Blake reached out to local Las Vegas law enforcement and finally secured a meeting. Amid skepticism, Blake's passion and creative vision convinced a seasoned team to support his vision to build a tool that could help them. For the next 3+ years, Blake lived the problem - riding with first responders, to experience their challenges in the field - and he developed the drone that now is BRINC's first breakthrough system: The LEMUR S, Built in the USA. We launched BRINC in early 2021 and today we are a diverse team of more than 100 engineers, builders, technologists, and public safety specialists.

Why Work With Us

BRINC is guided by a core set of principles that help drive the company towards innovation, personal and professional growth, and the mission to build technologies that help save lives. At BRINC, we believe in inventing the future and building purpose-built tools that help first responders and communities stay safe.

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