Lead Product Marketing Manager, Measurement

Reposted 11 Days Ago
2 Locations
In-Office or Remote
142K-291K Annually
Senior level
Social Media
Our mission is to bring everyone the inspiration to create a life they love.
The Role
The Lead Product Marketing Manager will drive go-to-market strategies, create product messaging, conduct market analysis, and support sales efforts for advertising measurement solutions.
Summary Generated by Built In

About Pinterest:

Millions of people around the world come to our platform to find creative ideas, dream about new possibilities and plan for memories that will last a lifetime. At Pinterest, we’re on a mission to bring everyone the inspiration to create a life they love, and that starts with the people behind the product.

Discover a career where you ignite innovation for millions, transform passion into growth opportunities, celebrate each other’s unique experiences and embrace the flexibility to do your best work. Creating a career you love? It’s Possible.

We are seeking a passionate and experienced Lead Product Marketing Manager to drive the creation, growth, and success of our full-funnel advertising measurement business at Pinterest. You'll collaborate closely with product, sales, and marketing teams to develop compelling narratives, go-to-market strategies, and drive adoption of our full-funnel measurement solutions. You'll be a key contributor to shaping and growing enterprise and emerging advertiser success on Pinterest.

What you'll do:

  • Develop and execute go-to-market strategies for new and existing measurement products.
  • Create compelling product positioning, messaging, and value propositions that resonate with advertisers.
  • Conduct market research and competitive analysis to identify trends and opportunities for advertisers.
  • Collaborate with sales teams to develop sales enablement materials and training.
  • Assessing the capabilities and value proposition of our measurement solutions through strategic, qualitative, and quantitative analysis.
  • Work with product teams to translate product roadmaps into effective marketing plans.
  • Drive product launches and feature adoption through impactful campaigns and communications.
  • Represent the voice of the customer, providing insights to product and engineering teams.

What we’re looking for:

  • 7+ years of experience in product marketing, with a focus on advertising or measurement.
  • Expertise in developing and executing go-to-market strategies for B2B or advertising products.
  • Strong understanding of the measurement ecosystem and its key players.
  • Proven ability to create compelling product messaging and positioning.
  • Experience working cross-functionally with product, sales, and marketing teams.
  • Excellent communication, presentation, and writing skills.
  • Bachelor’s degree in marketing, business, or equivalent experience.
  • Data-driven approach to decision-making and performance measurement.

Relocation Statement:

  • This position is not eligible for relocation assistance. Visit our PinFlex page to learn more about our working model.

In-Office Requirement Statement:

  • We let the type of work you do guide the collaboration style. That means we're not always working in an office, but we continue to gather for key moments of collaboration and connection.
  • This role will need to be in the office for in-person collaboration1-2 times/quarter, and therefore can be situated anywhere in the country near a Pinterest office.

#LI-REMOTE

#LI-JB2

At Pinterest we believe the workplace should be equitable, inclusive, and inspiring for every employee. In an effort to provide greater transparency, we are sharing the base salary range for this position. The position is also eligible for equity. Final salary is based on a number of factors including location, travel, relevant prior experience, or particular skills and expertise.

Information regarding the culture at Pinterest and benefits available for this position can be found here.

US based applicants only
$141,502$291,328 USD

Our Commitment to Inclusion:

Pinterest is an equal opportunity employer and makes employment decisions on the basis of merit. We want to have the best qualified people in every job. All qualified applicants will receive consideration for employment without regard to race, color, ancestry, national origin, religion or religious creed, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, age, marital status, status as a protected veteran, physical or mental disability, medical condition, genetic information or characteristics (or those of a family member) or any other consideration made unlawful by applicable federal, state or local laws. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you require a medical or religious accommodation during the job application process, please complete this form for support.
 

Top Skills

Advertising Measurement
B2B Marketing
Competitive Analysis
Market Research
Sales Enablement
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The Company
HQ: San Francisco, CA
0 Employees

What We Do

Pinterest is the visual inspiration platform people around the world use to shop products personalized to their taste, find ideas to do offline and discover the most inspiring creators. Today, more than 460 million people come to the platform every month to explore and experience billions of ideas that have been saved. We’re proud to help people to discover and do what they love.

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