We’re looking for a driven Senior Marketing Manager to join the Wolters Kluwer Team. In this role, you will lead strategic marketing initiatives that drive brand awareness, customer engagement, and revenue growth across our Tax and Legal Research & Learning Technology portfolio. You’ll work closely with sales, product, and regional leadership teams to develop and execute integrated marketing campaigns that generate qualified pipeline opportunities and strengthen relationships with key clients and stakeholders.
The role involves overseeing multi-channel marketing programs, analysing market trends and customer insights, managing inbound and outbound campaign strategies, and communicating our value proposition to senior decision-makers across enterprise and professional services markets. You will play a key role in identifying new growth opportunities, optimising campaign performance, and ensuring marketing initiatives directly contribute to business development outcomes and long-term customer success.
Key Responsibilities
Marketing Strategy & Planning
- Develop and execute the ANZ portfolio marketing strategy aligned to regional and global objectives
- Own the annual marketing plan, including prioritisation, budget and alignment to commercial goals
- Partner with commercial leadership to identify opportunities, customer needs and growth priorities
- Lead integrated go‑to‑market strategies across launches, campaigns and lifecycle activity
Demand Generation & Campaigns
- Own demand generation strategy and pipeline outcomes for the portfolio
- Lead and deliver integrated, multi‑channel campaigns, working with digital and performance support
- Define target segments, messaging and campaign priorities aligned to commercial objectives
- Partner with Sales to align on pipeline priorities and conversion outcomes
- Work with digital and performance capabilities to monitor results, interpret insights and refine approach
- Drive ongoing campaign optimisation, improving funnel performance, conversion and pipeline outcomes
Product Marketing, Messaging & Market Engagement
- Own local messaging and value propositions, translating global positioning into relevant, customer‑focused messaging for the ANZ market
- Drive product marketing activity to ensure offerings are clearly understood and relevant to target customers
- Develop thought leadership themes aligned to customer needs and market trends
- Guide creation of high‑value content and campaigns that build credibility and engagement
- Leverage customer, market and performance insights to inform messaging, targeting and go‑to‑market effectiveness
Stakeholder Management & Leadership
- Collaborate with APAC and global teams to align with global frameworks and standards
- Partner closely with Sales, Product and Customer teams to drive outcomes
- Influence stakeholders through clear, commercially grounded recommendations
Key Requirements
- 8+ years’ experience in B2B marketing across complex portfolios (e.g. SaaS, professional services, education)
- Proven ability to deliver marketing strategies that drive pipeline and revenue outcomes
- Strong experience across strategy and hands‑on campaign execution
- Experience translating positioning into effective, market‑relevant messaging
- Ability to interpret performance data and apply insights to improve results
- Strong commercial acumen and understanding of marketing’s impact on revenue
- Experience working within regional/global matrix environments
- Strong stakeholder management, communication and influencing skills
Our Values
Wolters Kluwer continuously strives for an inclusive company culture in which we attract, develop, and retain high-performing, productive, engaged, and diverse talent to deliver on our strategy. As a global company, having a diverse workforce from different backgrounds, nationalities, races, genders, gender identities, ages, sexual orientations, physical disabilities, religions, expertise, and talents is of the utmost importance.
We pride ourselves on our culture, which promotes inclusion, accessibility and flexible working arrangements.
Culture and Benefits
We care for our people and a part of that we offer:
Flexible Working Arrangement – Work from Anywhere and Hybrid Working (promoting work life balance)
Learning and Development opportunities
Access to health and wellness programs
Parental leave benefits that exceed legislative requirements
The opportunity to work within a global organization with experienced leaders
You can learn more about what we do by visiting our:
Website : Wolters Kluwer Australia | Wolters Kluwer
Meet the People: How the People of Wolters Kluwer Strive to Be The Difference | Wolters Kluwer
Our Interview PracticesTo maintain a fair and genuine hiring process, we kindly ask that all candidates participate in interviews without the assistance of AI tools or external prompts. Our interview process is designed to assess your individual skills, experiences, and communication style. We value authenticity and want to ensure we’re getting to know you—not a digital assistant. To help maintain this integrity, we ask to remove virtual backgrounds and include in-person interviews in our hiring process. Please note that use of AI-generated responses or third-party support during interviews will be grounds for disqualification from the recruitment process.
Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.
Our Interview PracticesTo maintain a fair and genuine hiring process, we kindly ask that all candidates participate in interviews without the assistance of AI tools or external prompts. Our interview process is designed to assess your individual skills, experiences, and communication style. We value authenticity and want to ensure we’re getting to know you—not a digital assistant. To help maintain this integrity, we ask to remove virtual backgrounds and include in-person interviews in our hiring process. Please note that use of AI-generated responses or third-party support during interviews will be grounds for disqualification from the recruitment process.
Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.
Skills Required
- 8+ years' experience in B2B marketing across complex portfolios
- Proven ability to deliver marketing strategies that drive pipeline and revenue outcomes
- Strong experience across strategy and hands-on campaign execution
- Experience translating positioning into effective, market-relevant messaging
- Ability to interpret performance data and apply insights to improve results
- Strong commercial acumen and understanding of marketing's impact on revenue
- Experience working within regional/global matrix environments
- Strong stakeholder management, communication and influencing skills
Wolters Kluwer Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Wolters Kluwer and has not been reviewed or approved by Wolters Kluwer.
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Leave & Time Off Breadth — Time away benefits are positioned as broad, spanning vacation and sick time plus paid holidays and other covered leave types. Paid parental and caregiver leave, bereavement leave, and a volunteer day contribute to a more comprehensive time-off offering.
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Retirement Support — Retirement support is framed as meaningful through access to a 401(k)/retirement plan paired with company matching and additional contribution features in some descriptions. This is reinforced by mentions of profit sharing and other long-term savings-oriented programs.
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Parental & Family Support — Family-oriented support stands out through adoption assistance and paid parental leave provisions. These benefits are described alongside other caregiver supports that extend beyond basic leave categories.
Wolters Kluwer Insights
What We Do
Wolters Kluwer (www.wolterskluwer.com) is a global leader in information services and solutions for professionals in the health, tax and accounting, risk and compliance, finance and legal sectors. We help our customers make critical decisions every day by providing expert solutions that combine deep domain knowledge with specialized technology and services. Founded in 1836 and headquartered in Alphen aan den Rijn, the Netherlands, the company serves customers in over 180 countries, maintains operations in over 40 countries and employs 18,600 people worldwide. Wolters Kluwer reported 2019 annual revenues of €4.6 billion. Listed on Euronext Amsterdam, Wolters Kluwer shares (WKL) are included in the AEX and Euronext 100 indices. Wolters Kluwer has a sponsored Level 1 American Depositary Receipt program. The ADRs are traded on the over-the-counter market in the U.S. (WTKWY).
