Senior Performance Marketing Manager, Europe

Whatnot is the largest livestream shopping platform in North America and Europe to buy, sell, and discover the things you love. We’re re-defining e-commerce by blending community, shopping, and entertainment into a community just for you. As a remote co-located team, we’re inspired by innovation and anchored in our values. With hubs in the US, UK, Ireland, Poland, and Germany, we’re building the future of online marketplaces—together.

From fashion, beauty, and electronics to rare collectibles like trading cards, comic books, and even live plants, our live auctions have something for everyone.

And we’re just getting started! As one of the fastest growing marketplaces, we’re looking for bold, forward-thinking problem solvers across all functional areas. Check out the latest Whatnot updates on our news and engineering blogs and join us as we enable anyone to turn their passion into a business, and bring people together through commerce.

As our Senior Performance Marketing Manager for Europe, you will own the strategy, execution, and optimization of performance marketing campaigns within this region. You’ll work closely with cross-functional teams and report to our Head of Performance Marketing. Your primary goal will be to accelerate our global user acquisition and revenue growth through data-driven campaigns, innovative creative, and a deep understanding of regional market dynamics.

Key Responsibilities

• Develop & Execute Europe Strategy
• Plan and implement performance marketing initiatives for priority global markets, ensuring alignment with overall company objectives
• Identify region-specific trends, channels, and opportunities for growth
• Campaign Management & Optimization
• Oversee day-to-day management of paid channels (e.g., search, social, display, mobile networks)
• Continuously experiment and test creative variations, messaging, and audience targeting to optimize cost efficiency and ROI
• Cross-functional Collaboration
• Partner with Data, Finance, Product, and broader Marketing teams to ensure campaigns are accurately tracked, measured, and reported
• Work alongside regional teams to tailor marketing content to local cultures and languages
• Performance Analysis & Reporting
• Monitor key metrics across channels (CPA, ROAS, LTV, etc.) and deliver actionable insights to stakeholders
• Provide weekly, monthly, and quarterly performance updates with recommendations for ongoing improvements
• Stay Current on Trends & Tools
• Keep abreast of the latest ad tech, attribution methods, and analytics solutions
• Recommend tools and platforms to enhance targeting, measurement, and campaign scalability on a global level

Team members in this role are required to be within commuting distance of our London, UK hub.

We’ve found that people who thrive at Whatnot value low ego, a growth mindset, and the ability to drive meaningful impact quickly. Here’s what we’re seeking:

• Experience & Expertise
• 7+ years of work experience, with at least 3+ years dedicated to performance marketing for European markets
• Hands-on track record of managing large-scale campaigns (e.g., $1M+/mo in spend) with proven payback periods
• Analytical & Creative Mindset
• Strong command of key metrics and data analysis to drive campaign outcomes
• Experience creating and iterating on world-class creative that resonates across diverse cultures
• Ownership & Collaboration
• Comfortable working cross-functionally with data, finance, engineering, and marketing teams, balancing both strategic and tactical responsibilities
• Willingness to roll up your sleeves and manage campaign execution directly, even as you oversee the broader strategy
• Global Perspective
• Familiarity with marketing channels and consumer behavior in multiple European regions
• Ability to adapt strategies and messaging to different cultural and linguistic contexts

£120,000/year to £150,000/year + benefits + equity.

The salary range may be inclusive of several levels that would be applicable to the position. Final salary will be based on a number of factors including, level, relevant prior experience, skills and expertise. This range is only inclusive of base salary, not benefits (more details below) or equity.

• Flexible Time off Policy and Company-wide Holidays (including a spring and winter break)
• Health Insurance options including Medical, Dental, Vision
• Work From Home Support
  • Home office setup allowance
  • Monthly allowance for cell phone and internet
• Care benefits
  • Monthly allowance for wellness
  • Annual allowance towards Childcare
  • Lifetime benefit for family planning, such as adoption or fertility expenses
• Retirement; Pension plans internationally
• Monthly allowance to dogfood the app
  • All Whatnauts are expected to develop a deep understanding of our product. We're passionate about building the best user experience, and all employees are expected to use Whatnot as both a buyer and a seller as part of their job (our dogfooding budget makes this fun and easy!).
• Parental Leave
  • 16 weeks of paid parental leave + one month gradual return to work *company leave allowances run concurrently with country leave requirements which take precedence.

Whatnot is proud to be an Equal Opportunity Employer. We value diversity, and we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, parental status, disability status, or any other status protected by local law. We believe that our work is better and our company culture is improved when we encourage, support, and respect the different skills and experiences represented within our workforce.