Senior Field & Partner Marketing Manager

Posted Yesterday
Be an Early Applicant
Hiring Remotely in San Francisco, CA, USA
Remote or Hybrid
128K-160K Annually
Senior level
Artificial Intelligence • Cloud • Information Technology • Security • Software • Cybersecurity • Data Privacy
Snyk helps organizations build fast and stay secure in the age of AI.
The Role
Own field and partner marketing strategy for US West and Latin America, including regional budgets, pipeline and ARR targets, localized Portuguese and Spanish campaigns, digital demand generation, ABM, events, partner programs, and sales alignment. The role requires measuring program impact, optimizing investment based on data, and representing regional insights globally. Travel across the West Coast and Latin America is expected.
Summary Generated by Built In
Unleash AI Innovators, Securely

Software is being rewritten in real time. AI agents are starting to write more code than humans do, at a speed no security team has ever had to match, and that single shift is opening up the biggest opportunity our industry has seen in a decade. We're not bracing for it, we're building the company that owns it.

Snyk is building the next generation security platform where security isn't a set of tools people operate. It's a team of security agents working alongside your engineers, finding, fixing, and governing risk at the speed software is now built. These agents work alongside both the company build and the agents they adopt. Security stops being a queue of work waiting for people, and becomes a coordinated workforce companies direct and trust.

Job Summary

Snyk is hiring a Senior Field & Partner Marketing Manager to own field marketing across US West and Latin America. This is a regional marketing role with real range: you will act as the marketing lead for two very different markets, building the digital-first demand programs that drive pipeline and ARR with West Coast enterprises while running a localized, Portuguese and Spanish language motion across Brazil and the broader LATAM region. If you want a seat where you set regional strategy and then go execute it yourself, this is that seat.

About the Team

You will join Snyk's Global Field Marketing team, reporting to the Director of Field Marketing, and sit alongside field marketers covering the other major AMER and international regions. The team works hand in hand with regional sales leadership, demand generation, partner marketing, and global events, and owns the regional programs that turn Snyk's platform story into qualified pipeline. This role is based in San Francisco and works closely with both the West Coast and LATAM sales teams.

What You’ll Do

  • Own the field marketing strategy, program mix, and budget for LATAM and the US West, and carry the inbound pipeline and ARR number for both.

  • Build a genuinely localized Brazil and LATAM motion, with Portuguese and Spanish language content and campaigns rather than last-minute translations.

  • Drive a digital-first demand strategy for the US West, where accounts are spread out and top of funnel programming has to do more work.

  • Act as the marketing counterpart to West Coast and LATAM sales leadership, building the regional plan with them and enabling sellers to run it.

  • Partner with partner marketing to identify which partners carry weight in each region, then build joint programs with them.

  • Run a focused set of regional events, including roughly three LATAM shows a year plus executive roundtables, chosen because they produce pipeline.

  • Work with demand generation, campaigns, and ABM to localize global motions, and feed regional insight back into the global plan.

  • Report clearly on program influence on pipeline and ARR, and reinvest based on what the data says.

  • Travel roughly 20 to 30 percent across the West Coast and Latin America.

What you’ll bring

  • Five to seven or more years of B2B field, regional, or partner marketing experience, ideally in cybersecurity, DevSecOps, or developer tools.

  • Professional fluency in Portuguese and strong working Spanish, with the judgment to localize for Brazil rather than translate. Brazil market experience is a significant advantage.

  • Familiarity with the US West Coast market and how its technology and enterprise buyers evaluate security tooling.

  • Proven strength in digital and top of funnel programs, from paid and organic campaigns to webinars and ABM, tied back to pipeline.

  • A track record of owning a region and a number, and of partnering with sales leadership as a true counterpart.

  • Comfort operating as a mini CMO in region: setting strategy, owning budget, and doing the hands-on work yourself.

  • Working fluency with marketing automation and CRM such as Marketo, HubSpot, or Salesforce, plus AI-assisted tools like Claude or Gemini.

  • Strong cross-functional collaboration and the communication skills to represent your region to senior stakeholders.

  • Willingness to travel 20 to 30 percent and work across US Pacific and Latin American time zones.

  • Nice to have: partner or channel co-marketing experience, application security domain knowledge, and experience building a region's motion from scratch.

About Snyk

Snyk is committed to creating an inclusive and engaging environment where our employees can thrive as we rally behind our common mission to make the digital world a safer place. From Snyk employee resource groups, to global benefits that help our employees prioritize their health, wellness, financial security, and a work/life blend, we aim to support our employees along their entire journeys here at Snyk.

Equal Employment Opportunity

Snyk is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Skills Required

  • Five to seven or more years of B2B field, regional, or partner marketing experience
  • Professional fluency in Portuguese
  • Strong working proficiency in Spanish
  • Experience with the Brazil and Latin America markets
  • Familiarity with the US West Coast technology and enterprise security market
  • Experience building digital demand-generation programs, including paid and organic campaigns, webinars, and ABM
  • Track record of owning a region and pipeline or revenue target
  • Experience partnering with sales leadership
  • Ability to set regional strategy, manage budgets, and execute programs hands-on
  • Working fluency with marketing automation and CRM platforms such as Marketo, HubSpot, or Salesforce
  • Experience using AI-assisted tools such as Claude or Gemini
  • Strong cross-functional collaboration and senior-stakeholder communication skills
  • Willingness to travel 20 to 30 percent and work across US Pacific and Latin American time zones
  • Cybersecurity, DevSecOps, or developer tools industry experience
  • Partner or channel co-marketing experience
  • Application security domain knowledge
  • Experience building a regional marketing motion from scratch

What the Team is Saying

Ciana
Carissa
Brian
Erica
Ashok Narayanan
Rodrigo Santos
Lulu Weisz
Lulu Weisz
Ashok Narayanan
Ken MacAskill
Rodrigo Santos
Lulu Weisz
Rodrigo Santos
Lulu Weisz
Ashok Narayanan
Rodrigo Santos

Snyk Compensation & Benefits Highlights

  • Parental & Family Support — Paid parental leave for caregivers and a structured return-to-work program are highlighted as core offerings. Family-oriented policies are positioned as a notable strength.
  • Healthcare Strength — Medical, dental, and vision coverage are paired with mental-health resources like an Employee Assistance Program and access to professionals. Wellness coaching and related supports further reinforce the health offering.
  • Leave & Time Off Breadth — Generous vacation and wellness time off, country-specific holidays, and company-wide “Recharge” days are featured. In some locations, flexible or unlimited PTO is also used to enable real disconnection.

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The Company
HQ: Boston, MA
1,000 Employees
Year Founded: 2015

What We Do

Snyk, the leader in secure AI software development, empowers organizations to build fast and stay secure by unleashing developer productivity and reducing business risk. The company’s AI Trust Platform seamlessly integrates into developer and security workflows to accelerate secure software delivery in the AI Era. Snyk delivers trusted, actionable insights and automated remediation, enabling modern organizations to innovate without limits. Snyk is redefining secure AI-driven software delivery for over 4,500 customers worldwide today.

Why Work With Us

Every team member at Snyk contributes to our vision for a more secure digital world. No matter where we are in the world, we operate as one team and work together to shape the future of application security. We take immense pride in the diversity of our people, cultures, and experiences.

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