Senior Marketing Specialist - Account Based Marketing - North America

Sorry, this job was removed at 05:07 p.m. (UTC) on Wednesday, Sep 23, 2026
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5 Locations
In-Office
78K-137K Annually
Senior level
Information Technology • Software
The Role
Lead and execute North America ABM programs (1:few and 1:many), plan multi-channel campaigns, collaborate with sales and product teams, optimize performance against pipeline targets, and develop scalable ABM playbooks and testing strategies.
Summary Generated by Built In

Overview 

Enablon, a Wolters Kluwer business, is the world's leading provider of ESG, Sustainability, EHS and Operational Risk Management Software. Enablon offers the most comprehensive platform in the industry and is consistently recognized as a global leader and visionary for enabling the sustainable company through technology. We are seeking a results-driven North America ABM Marketing Manager to execute, optimize, and scale account-based marketing (ABM) programs and demand generation campaigns across targeted enterprise accounts and segments. This role partners closely with Sales, Demand Operations, Product Marketing, Content Marketing, and Digital teams to drive pipeline creation, accelerate opportunities, and expand key accounts through data-informed, multi-channel strategies. 

This role is best suited for a hands-on, strategic, and execution-oriented marketer who takes ownership of outcomes and is passionate about building scalable, customer-centric ABM programs across North America.  

Key Responsibilities 

ABM Strategy & 1:Many / 1:Few Program Execution 

  • Execute 1:few and 1:many ABM programs aligned to global frameworks and regional sales priorities 

  • Partner with North American sales leaders, account executives, and partner managers to translate growth objectives into targeted account-based programs 

  • Design and deliver account-centric journeys with persona- and industry-specific messaging 

  • Identify and develop opportunities to generate new pipeline and advance existing opportunities within target accounts 

  • Serve as a subject matter expert and trusted partner in building scalable ABM programs and experiences 

Integrated Campaign Planning & Execution 

  • Plan and execute multi-touch, integrated campaigns across email, webinars, events, paid media, social, and sales channels 

  • Lead the development of multi-dimensional inbound and outbound programs, including coordination with third-party vendors 

  • Ensure consistent messaging and coordinated execution across all campaign touchpoints 

  • Align campaign execution with broader GTM objectives and regional priorities 

  • Collaborate with Product Marketing and Content teams to refine persona-based messaging and value propositions 

  • Develop and execute testing strategies (A/B testing, segmentation, flows), analyze results, and apply learnings 

Pipeline Ownership & Performance Optimization 

  • Own campaign performance against pipeline targets, including MQLs, SQLs, pipeline creation, and revenue contribution 

  • Continuously optimize segmentation, messaging, channel mix, and timing using data-driven insights 

  • Develop scalable campaign playbooks, templates, and best practices to support business growth 

 

Qualifications & Experience 

  • 5+ years of experience in B2B marketing, with at least 3 years focused on ABM or demand generation 

  • Proven track record of delivering campaigns that drive pipeline creation, opportunity acceleration, and account growth 

  • Strong cross-functional collaboration and project management skills in fast-paced, deadline-driven environments 

  • Proficiency with marketing automation and CRM platforms (e.g., Marketo, Salesforce), along with analytics and reporting tools 

  • Self-starter mindset with strong ownership, intellectual curiosity, and passion for continuous improvement 

  • Bachelor’s degree in Marketing, Communications, or related field (or equivalent experience) 

 

Why Join Us? 

  • Opportunity to lead and scale ABM programs across North America while influencing global strategy 

  • Collaborative and innovative environment working across marketing and sales ecosystems 

  • Ability to directly impact pipeline growth and strategic account expansion 

  • Engage with cutting-edge tools, data strategies, and customer-centric marketing practices 

* This role will work in a hybrid model based out of one of our office locations (minimum of 8 days a month in-office) with preference for CT/ET time zones.*

Our Interview Practices

To maintain a fair and genuine hiring process, we kindly ask that all candidates participate in interviews without the assistance of AI tools or external prompts. Our interview process is designed to assess your individual skills, experiences, and communication style. We value authenticity and want to ensure we’re getting to know you—not a digital assistant. To help maintain this integrity, we ask to remove virtual backgrounds and include in-person interviews in our hiring process. Please note that use of AI-generated responses or third-party support during interviews will be grounds for disqualification from the recruitment process.

Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.


Compensation:

$78,400.00 - $136,950.00 USD
This role is eligible for Bonus.

Compensation range listed is based on primary location of the position.  Actual base salary offer is influenced by a wide array of factors including but not limited to skills, experience and actual hiring location. Your recruiter can share more information about the specific offer for the job location during the hiring process. 

Additional Information:

Wolters Kluwer offers a wide variety of competitive benefits and programs to help meet your needs and balance your work and personal life, including but not limited to: Medical, Dental, & Vision Plans, 401(k), FSA/HSA, Commuter Benefits, Tuition Assistance Plan, Vacation and Sick Time, and Paid Parental Leave. Full details of our benefits are available upon request.

Skills Required

  • 5+ years of experience in B2B marketing
  • At least 3 years focused on ABM or demand generation
  • Proven track record of campaigns driving pipeline creation and account growth
  • Strong cross-functional collaboration and project management skills
  • Proficiency with marketing automation and CRM platforms (e.g., Marketo, Salesforce)
  • Bachelor's degree in Marketing, Communications, or related field (or equivalent experience)

Wolters Kluwer Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Wolters Kluwer and has not been reviewed or approved by Wolters Kluwer.

  • Leave & Time Off Breadth — Time away benefits are positioned as broad, spanning vacation and sick time plus paid holidays and other covered leave types. Paid parental and caregiver leave, bereavement leave, and a volunteer day contribute to a more comprehensive time-off offering.
  • Retirement Support — Retirement support is framed as meaningful through access to a 401(k)/retirement plan paired with company matching and additional contribution features in some descriptions. This is reinforced by mentions of profit sharing and other long-term savings-oriented programs.
  • Parental & Family Support — Family-oriented support stands out through adoption assistance and paid parental leave provisions. These benefits are described alongside other caregiver supports that extend beyond basic leave categories.

Wolters Kluwer Insights

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The Company
HQ: Alphen Aan Den Rijn
18,996 Employees

What We Do

Wolters Kluwer (www.wolterskluwer.com) is a global leader in information services and solutions for professionals in the health, tax and accounting, risk and compliance, finance and legal sectors. We help our customers make critical decisions every day by providing expert solutions that combine deep domain knowledge with specialized technology and services. Founded in 1836 and headquartered in Alphen aan den Rijn, the Netherlands, the company serves customers in over 180 countries, maintains operations in over 40 countries and employs 18,600 people worldwide. Wolters Kluwer reported 2019 annual revenues of €4.6 billion. Listed on Euronext Amsterdam, Wolters Kluwer shares (WKL) are included in the AEX and Euronext 100 indices. Wolters Kluwer has a sponsored Level 1 American Depositary Receipt program. The ADRs are traded on the over-the-counter market in the U.S. (WTKWY).

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