The role & impact
In this role, you will lead the planning and execution of marketing campaigns designed for our small business customers and accounting and bookkeeping partners across the UK. You will collaborate closely with regional and global teams, including product marketing, creative, sales, and external agencies, to translate regional marketing strategies into impactful multi-channel campaigns.
By championing the voice of our customers, you will drive brand awareness and engagement while contributing directly to commercial growth. Your work will focus on delivering beautiful experiences that connect small businesses with the tools they need to thrive.
Xero is a Great Place to Work UK accredited.
The team & how they connect
You will join a highly collaborative UK marketing team that works in close partnership with global brand, product marketing, PR, and sales operations. Together, we focus on sharing the value of Xero with our communities, aligning regional execution with global strategy to support our partners. We thrive on collective problem-solving and mutual support to achieve our shared goals.
Initially, you will focus on
Overseeing our regional brand media strategy and tactics, including the management and briefing of external media agencies.
Contribute to brand positioning and full-funnel messaging to ensure it is relevant and impactful for UK audiences across all channels.
Work with internal and external research, insights, and data science teams to ensure brand creative and media are effective, attributable, and driving strong outcomes.
Planning and execution of integrated marketing campaigns for existing Accounting & Bookkeeping (AB) Partners and Small Business (SB) customers.
Working cross-functionally to deliver on the regional marketing plan.
Plan, execute and report on integrated and tactical campaigns across digital, content, email, BVOD, events and sales enablement channels.
Where and how you can work
This is a hybrid role; 2 days of the week in our London office.
Here are some of the things we are looking for
You bring extensive marketing campaign (brand) experience across the full marketing funnel.
A deep understanding of small business or accounting and bookkeeping audiences is something you naturally possess.
Your strong project management skills enable you to coordinate complex initiatives and work effectively with cross-functional partners.
You have a track record of managing external creative and media agencies to deliver measurable outcomes.
An analytical mindset is key, helping you interpret data insights to refine and optimise campaign performance.
Excellent communication and relationship-building abilities allow you to collaborate effortlessly with diverse teams and stakeholders.
Apply even if your experience isn't a perfect match! At Xero, we hire based on your skills, passion, and the unique perspective you can bring to enhance our culture and team.
Join a Great Place to Work-Certified™ company where your voice matters.
Skills Required
- Extensive marketing campaign (brand) experience across the full marketing funnel.
- Deep understanding of small business or accounting and bookkeeping audiences.
- Strong project management skills coordinating complex cross-functional initiatives.
- Track record managing external creative and media agencies to deliver measurable outcomes.
- Analytical mindset to interpret data and optimise campaign performance.
- Excellent communication and relationship-building abilities for collaboration with diverse stakeholders.
- Hybrid working: able to be in the London office two days per week.
Xero Compensation & Benefits Highlights
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Leave & Time Off Breadth — Paid time off is extensive in the U.S., including 21 days of annual leave, 10 wellbeing days, five “Xtra” days, three year‑end company holidays, and a paid volunteer day. Feedback suggests this structure provides meaningful flexibility for rest and personal needs.
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Parental & Family Support — Primary caregivers receive 26 weeks fully paid leave and partners receive six weeks, with additional family‑forming support available. Feedback suggests this depth of caregiver support stands out within the package.
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Wellbeing & Lifestyle Benefits — Employees have access to Modern Health coaching/counseling, Carrot fertility benefits, and an employer‑funded ThrivePass wellbeing allowance. Feedback suggests these offerings create a holistic wellbeing layer beyond standard medical coverage.
Xero Insights
What We Do
Xero is small business accounting software that provides a platform on which businesses can build a fully integrated solution. It’s designed to make life better for people in small business, their advisors, and communities around the world. Xero minimises tedious admin by automating routine tasks, delivers valuable insights when needed, and brings together business data, trusted advisors, and powerful apps in one intuitive platform. By alleviating pain points, Xero empowers small business owners to supercharge their business, simplifying the complex and freeing up time from manual admin so they can focus on what really matters to build the business they’ve always envisaged.
Why Work With Us
Xero is a human-centric organization where you’ll have a tangible impact on the success of small businesses and their communities, globally. Our team of energised, forward-thinkers work to make life better for our customers and each other every day. We’re also always committed to supporting you with a flexible environment.
Gallery
Xero Teams
Xero Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Join us from home or at one of our beautiful workspaces. Xero has offices in Australia, New Zealand, United Kingdom, United States, Canada, Singapore, and South Africa.
