Our Opportunity:
Chewy is looking for a Senior Marketing Manager, Search Engine Marketing Optimization to join our team in Seattle, WA or Boston, MA, reporting to the Associate Director, Search Marketing.
As a Senior Marketing Manager, you will own the measurement, bidding, and optimization systems that support Chewy's multi-million-dollar search engine marketing program. This is a senior individual contributor role where you will set direction for how the program measures value, allocates investment, and improves performance at very high scale. You will work across Marketing, Analytics, Data Science, Engineering, Product, Finance, and external technology partners to improve the systems that support customer acquisition.
The work goes beyond configuring standard platform products or applying established industry practices. It requires combining Chewy's internal customer, product, and financial data with signals and capabilities from external advertising platforms, improving how those systems work together, and making sound decisions when the right answer is not obvious. You will lead experimentation and bring a long-term perspective to decisions about measurement, automation, bidding, and optimization. You will need strong analytical and technical judgment, business acumen, and the ability to influence senior partners inside and outside the company.
What You'll Do:
- Own the roadmap for search engine marketing measurement, bidding, automation, and optimization, prioritizing work based on customer acquisition, net sales, profitability, and operational leverage
- Lead the continued development of high-scale bidding and optimization systems that combine Chewy data, models, business rules, and external advertising platform capabilities
- Establish the measurement and experimentation agenda for a multi-million-dollar program, including incrementality testing, value-based bidding, success criteria, and decisions about when to scale, adjust, or stop an approach
- Identify gaps in data, measurement, and system integration, and work with technical teams to develop solutions that improve the quality and speed of decision-making
- Partner with Analytics, Data Science, Engineering, Product, Finance, and Marketing teams to align priorities, manage dependencies, and resolve complex tradeoffs
- Build senior relationships with Google, Microsoft, and other third-party technology partners, influencing how they design products, integrations, measurement solutions, and support for Chewy
- Diagnose performance across the program, distinguishing between issues related to data, bidding, platform behavior, customer demand, merchandising, or execution, and recommend the appropriate action
- Develop business cases, planning scenarios, and recommendations for senior leadership, explaining complex technical and analytical issues in clear business terms
- Create repeatable standards, processes, and automation that improve the team's ability to analyze, experiment, and act quickly
- Communicate strategy, progress, findings, and recommendations to partners across the company
What You'll Need:
- Bachelor's degree or higher in economics, computer science, mathematics, marketing, or a related discipline
- 7+ years of experience in search engine marketing, ecommerce, performance marketing, analytics, or a related field
- Experience managing or optimizing multi-million-dollar digital advertising programs operating at high scale
- Experience with bidding and optimization systems, value-based bidding, marketing measurement, and experimentation, including incrementality testing
- Experience working across internal data systems and external advertising platforms to develop solutions that go beyond standard integrations
- The ability to analyze complex datasets, evaluate competing explanations, and make recommendations that account for both business and technical considerations
- Strong understanding of how to define requirements, establish success criteria, and work with Product, Engineering, Data Science, and Analytics teams
- The ability to operate independently in complex and ambiguous situations, make decisions with incomplete information, and maintain a long-term perspective
- Strong written and verbal communication skills, including the ability to influence senior stakeholders and explain technical concepts in clear business terms
- Experience building senior relationships with technology or advertising partners and influencing the development of solutions
- Experience with Google and Microsoft advertising platforms, including search and Shopping
- A tenacious attitude for learning and taking on new challenges, and an entrepreneurial mentality
The base salary range for this role is $129,500 - $207,000.00.
- The specific salary offered to a candidate may be influenced by a variety of factors including but not limited to the candidate's relevant experience, education, and work location. In addition, this position is eligible for 401k and a new hire and annual equity grant. C08+ positions may also be eligible for annual bonus.
We offer different types of insurance and benefits, such as medical/Rx, vision, dental, life, disability, hospital indemnity, critical illness, and accident. We offer parental leave, family services benefits, backup dependent care, flexible spending accounts, telemedicine, pet adoption reimbursement, employee assistance program, and many discounts including 10% off pet insurance and 20% off at Chewy.com.
Exempt salary team members have unlimited PTO, subject to manager approval. Team members will receive six paid holidays per year. Team members may be eligible for paid sick and family leave in compliance with applicable state and local regulations.
Chewy is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, ancestry, national origin, gender, citizenship, marital status, religion, age, disability, gender identity, results of genetic testing, veteran status, as well as any other legally-protected characteristic. If you have a disability under the Americans with Disabilities Act or similar law, and you need an accommodation during the application process or to perform these job requirements, or if you need a religious accommodation, please contact [email protected].
To access Chewy's California CPRA Job Applicant Privacy Policy, please click here.
Skills Required
- Bachelor's degree or higher in economics, computer science, mathematics, marketing, or a related discipline
- 7+ years of experience in search engine marketing, ecommerce, performance marketing, analytics, or a related field
- Experience managing or optimizing multi-million-dollar digital advertising programs at high scale
- Experience with bidding and optimization systems, value-based bidding, marketing measurement, and experimentation, including incrementality testing
- Experience integrating internal data systems with external advertising platforms to develop advanced solutions
- Ability to analyze complex datasets, evaluate competing explanations, and make business and technical recommendations
- Understanding of requirements definition, success criteria, and collaboration with Product, Engineering, Data Science, and Analytics teams
- Ability to work independently in complex and ambiguous situations and make decisions with incomplete information
- Strong written and verbal communication skills, including influencing senior stakeholders and explaining technical concepts clearly
- Experience building senior relationships with technology or advertising partners and influencing solution development
- Experience with Google and Microsoft advertising platforms, including Search and Shopping
- Tenacious attitude toward learning and taking on new challenges, with an entrepreneurial mentality
What the Team is Saying
Chewy Compensation & Benefits Highlights
How does Chewy ensure its pay and bonus plans are competitive?
Chewy approaches compensation through a total rewards strategy that combines salary, bonuses, equity opportunities, healthcare benefits, employee discounts, and career growth opportunities. The company emphasizes supporting employees across ecommerce, healthcare, pharmacy, customer service, technology, and fulfillment operations while competing for talent in both retail and tech markets.
Competitive compensation and bonus opportunities: Chewy offers market-based compensation packages that may include salary, performance bonuses, commissions, and equity depending on role and level. Built In also notes benefits such as relocation assistance, employee discounts, and bonus opportunities across multiple teams and functions.
- Healthcare and wellness support: Benefits include medical, dental, vision, prescription coverage, HSA/FSA options, life insurance, disability coverage, telemedicine, mental health resources, and wellbeing programs. Chewy also offers wellness-focused resources designed to support employees physically, mentally, and financially.
- Retirement and financial wellbeing: Employees receive 401(k) plans with company matching along with financial wellness resources and broader support programs. Benefits are designed to support both short-term needs and long-term financial planning.
- Pet-focused and family-oriented benefits: Chewy offers pet insurance discounts, employee discounts on Chewy products, parental leave, fertility support, family-focused benefits, and caregiving resources. The company’s benefits package is closely aligned with its pet-focused identity and customer mission.
- Flexibility and workplace support: Corporate employees may have access to hybrid work arrangements, flexible scheduling, commuter benefits, PTO, paid holidays, and wellbeing initiatives. Employees also cite supportive managers and collaborative teams as important parts of the broader employee value proposition.
- Long-term career investment: Compensation is reinforced through career growth opportunities, mentorship, leadership development, cross-functional learning, and exposure to large-scale ecommerce, automation, healthcare, and logistics initiatives. Employees often describe growth opportunities as an important part of the overall company experience.
- External signals: Comparably reports that 70% of employee reviews are positive overall. Employees frequently highlight healthcare benefits, employee discounts, coworkers, and growth opportunities as strengths of the company experience. (Glassdoor; Comparably)
Chewy Insights
What We Do
Who We Are Chewy is where pet parents find everything they need for life with pets, from food to fun to pharmacy. We make pet care easier, more informed, and more joyful through fast, reliable delivery and award-winning 24/7 Customer Care, including access to pet health support when it’s needed. Founded in 2011, Chewy combines the convenience of online shopping with a high-touch, personalized experience built around the real moments of pet parenthood. Our Mission Chewy’s mission is to be the most trusted and convenient destination for pet parents and partners, everywhere. What We Do We support pet parents through the highs, lows, and everyday moments of the pet parenting journey with: • Pet food, treats, and daily essentials • Supplies for dogs, cats, fish, birds, reptiles, equine, and small pets • Pharmacy and veterinary services, including prescriptions and medications • Pet wellness and health products • Autoship for convenient recurring deliveries • Chewy+, our premium membership offering exclusive savings, faster delivery, and personalized pet care benefits • 24/7/365 customer support from knowledgeable, pet-loving experts What Makes Chewy Different Chewy is known for industry-leading service, deep personalization, and our customer-obsessed culture. We combine trust, convenience, and care, and pet parents come to us for: • Exceptional customer care • Human- and pet-centered product and experience design • Fast, dependable fulfillment across a nationwide operations network • A mission-driven culture built on empathy, trust, and passion for pets Our Culture Chewy’s culture is built for people who thrive on ownership, innovation, and impact. We value curiosity, creativity, and continuous improvement across all our teams. We empower Team Members—our Chewtopians—to learn, grow, and unleash their full potential in a collaborative, supportive, mission-driven environment. How We Work Chewy’s Operating Principles guide how we think, innovate, collaborate, and execute. These principles shape our character, decision-making, and approach to delivering results while connecting our people and culture in support of our mission. • Put Customers First • Act as an Owner • Deliver Results • Earn Trust • Debate Openly; Commit Fully • Operate in the Details • Shape the Future Where We Work Chewy headquarters: Plantation, FL, and Boston, MA Additional hubs: Bellevue, WA, and Minneapolis, MN
Why Work With Us
Why You Should Work at Chewy Chewy is a unique, fast-growing e-commerce and tech leader where builders, creators, and problem-solvers shape the future of pet care. Our teams drive innovation in a mission-driven culture that creates real impact for pets and the people who love them.
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Hybrid Workspace
Employees engage in a combination of remote and on-site work.
