Our Opportunity:
Chewy is looking for a Senior Marketing Manager, Performance Marketing Experimentation to join our team in Seattle, WA or Boston, MA, reporting to the Associate Director, Performance Marketing.
As a Senior Marketing Manager, you will own the strategy and operating approach for testing new ways to capture demand and acquire customers through performance marketing. This is a senior individual contributor role where you will identify the platforms, partners, and customer opportunities that are most important for Chewy to explore, develop a roadmap for experimentation, and turn promising ideas into measurable programs. The initial focus will include display and retargeting, as well as emerging advertising environments such as agentic commerce, but the scope will extend to other opportunities as the market and customer behavior evolve.
Customers are changing how they discover and choose products, and the advertising industry is changing with them. Many of the opportunities in this space do not yet have established audiences, measurement approaches, operating models, or playbooks. You will need to develop a point of view on where performance marketing is going, decide which platforms and partners are worth pursuing, and design experiments that help Chewy learn quickly without losing financial discipline. You will work across Marketing, Analytics, Product, Engineering, Creative, Merchandising, Finance, and external partners to shape solutions and determine what should be scaled.
What You'll Do:
- Own the roadmap for performance marketing experimentation, identifying opportunities across display, retargeting, emerging advertising environments, and other customer acquisition channels
- Develop a point of view on changes in customer behavior, advertising technology, and the competitive landscape, and translate that perspective into clear recommendations about where Chewy should invest time and resources
- Lead experiments from hypothesis through decision, including the business case, audience strategy, creative and customer experience, measurement approach, financial guardrails, and scale criteria
- Develop and test display and retargeting opportunities that can expand Chewy's ability to reach and convert high-intent customers
- Lead exploration of emerging advertising environments, including agentic commerce, by ensuring platform readiness, defining use cases, and establishing a clear path from pilot to scale
- Partner with Creative, Analytics, Product, Engineering, Merchandising, Finance, and other Marketing teams to develop solutions that account for customer needs, technical requirements, and business priorities
- Establish senior relationships with third-party platforms, publishers, and technology partners, influencing how they design advertising products, measurement solutions, data access, and integrations for Chewy
- Define the testing standards and decision frameworks used to evaluate new opportunities, including incrementality, customer acquisition efficiency, reach, frequency, and downstream business impact
- Make recommendations about which opportunities to scale, refine, or stop, based on evidence and a clear understanding of both immediate results and longer-term potential
- Build repeatable operating models and playbooks that allow successful experiments to be adopted across the broader performance marketing program
- Communicate strategy, progress, findings, and recommendations to senior leadership and partners across the company
What You'll Need:
- Bachelor's degree or higher in marketing, economics, business, computer science, or a related discipline
- 7+ years of experience in performance marketing, ecommerce, growth marketing, digital advertising, product management, or a related field
- Experience developing and scaling new marketing programs, channels, partnerships, or customer acquisition capabilities
- Strong understanding of performance marketing, experimentation, customer acquisition, and measurement, including incrementality testing
- The ability to evaluate emerging platforms and advertising opportunities, develop a clear point of view, and make thoughtful investment recommendations
- Experience working with Creative, Analytics, Product, Engineering, Merchandising, Finance, and external partners to bring ambiguous ideas from concept to execution
- The ability to define test plans, success criteria, financial guardrails, and scale decisions when there is limited precedent or incomplete information
- Strong business acumen and analytical skills, including the ability to assess large datasets and translate findings into clear recommendations
- Strong written and verbal communication skills, including the ability to influence senior stakeholders and explain complex ideas in clear business terms
- Experience building senior relationships with third-party companies and influencing the design of solutions, products, or partnerships
- A tenacious attitude for learning and taking on new challenges, and an entrepreneurial mentality
The base salary range for this role is $110,500 - $176,000.00.
- The specific salary offered to a candidate may be influenced by a variety of factors including but not limited to the candidate's relevant experience, education, and work location. In addition, this position is eligible for 401k and a new hire and annual equity grant. C08+ positions may also be eligible for annual bonus.
We offer different types of insurance and benefits, such as medical/Rx, vision, dental, life, disability, hospital indemnity, critical illness, and accident. We offer parental leave, family services benefits, backup dependent care, flexible spending accounts, telemedicine, pet adoption reimbursement, employee assistance program, and many discounts including 10% off pet insurance and 20% off at Chewy.com.
Exempt salary team members have unlimited PTO, subject to manager approval. Team members will receive six paid holidays per year. Team members may be eligible for paid sick and family leave in compliance with applicable state and local regulations.
Chewy is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, ancestry, national origin, gender, citizenship, marital status, religion, age, disability, gender identity, results of genetic testing, veteran status, as well as any other legally-protected characteristic. If you have a disability under the Americans with Disabilities Act or similar law, and you need an accommodation during the application process or to perform these job requirements, or if you need a religious accommodation, please contact [email protected].
To access Chewy's California CPRA Job Applicant Privacy Policy, please click here.
Skills Required
- Bachelor's degree or higher in marketing, economics, business, computer science, or a related discipline
- 7+ years of experience in performance marketing, ecommerce, growth marketing, digital advertising, product management, or a related field
- Experience developing and scaling new marketing programs, channels, partnerships, or customer acquisition capabilities
- Strong understanding of performance marketing, experimentation, customer acquisition, and measurement, including incrementality testing
- Ability to evaluate emerging platforms and advertising opportunities, develop a point of view, and make investment recommendations
- Experience collaborating with Creative, Analytics, Product, Engineering, Merchandising, Finance, and external partners
- Ability to define test plans, success criteria, financial guardrails, and scale decisions with limited precedent or incomplete information
- Strong business acumen and analytical skills, including assessing large datasets and translating findings into recommendations
- Strong written and verbal communication skills, including influencing senior stakeholders and explaining complex ideas clearly
- Experience building senior relationships with third-party companies and influencing solution, product, or partnership design
- Tenacious attitude toward learning and taking on new challenges, with an entrepreneurial mentality
What the Team is Saying
Chewy Compensation & Benefits Highlights
How does Chewy ensure its pay and bonus plans are competitive?
Chewy approaches compensation through a total rewards strategy that combines salary, bonuses, equity opportunities, healthcare benefits, employee discounts, and career growth opportunities. The company emphasizes supporting employees across ecommerce, healthcare, pharmacy, customer service, technology, and fulfillment operations while competing for talent in both retail and tech markets.
Competitive compensation and bonus opportunities: Chewy offers market-based compensation packages that may include salary, performance bonuses, commissions, and equity depending on role and level. Built In also notes benefits such as relocation assistance, employee discounts, and bonus opportunities across multiple teams and functions.
- Healthcare and wellness support: Benefits include medical, dental, vision, prescription coverage, HSA/FSA options, life insurance, disability coverage, telemedicine, mental health resources, and wellbeing programs. Chewy also offers wellness-focused resources designed to support employees physically, mentally, and financially.
- Retirement and financial wellbeing: Employees receive 401(k) plans with company matching along with financial wellness resources and broader support programs. Benefits are designed to support both short-term needs and long-term financial planning.
- Pet-focused and family-oriented benefits: Chewy offers pet insurance discounts, employee discounts on Chewy products, parental leave, fertility support, family-focused benefits, and caregiving resources. The company’s benefits package is closely aligned with its pet-focused identity and customer mission.
- Flexibility and workplace support: Corporate employees may have access to hybrid work arrangements, flexible scheduling, commuter benefits, PTO, paid holidays, and wellbeing initiatives. Employees also cite supportive managers and collaborative teams as important parts of the broader employee value proposition.
- Long-term career investment: Compensation is reinforced through career growth opportunities, mentorship, leadership development, cross-functional learning, and exposure to large-scale ecommerce, automation, healthcare, and logistics initiatives. Employees often describe growth opportunities as an important part of the overall company experience.
- External signals: Comparably reports that 70% of employee reviews are positive overall. Employees frequently highlight healthcare benefits, employee discounts, coworkers, and growth opportunities as strengths of the company experience. (Glassdoor; Comparably)
Chewy Insights
What We Do
Who We Are Chewy is where pet parents find everything they need for life with pets, from food to fun to pharmacy. We make pet care easier, more informed, and more joyful through fast, reliable delivery and award-winning 24/7 Customer Care, including access to pet health support when it’s needed. Founded in 2011, Chewy combines the convenience of online shopping with a high-touch, personalized experience built around the real moments of pet parenthood. Our Mission Chewy’s mission is to be the most trusted and convenient destination for pet parents and partners, everywhere. What We Do We support pet parents through the highs, lows, and everyday moments of the pet parenting journey with: • Pet food, treats, and daily essentials • Supplies for dogs, cats, fish, birds, reptiles, equine, and small pets • Pharmacy and veterinary services, including prescriptions and medications • Pet wellness and health products • Autoship for convenient recurring deliveries • Chewy+, our premium membership offering exclusive savings, faster delivery, and personalized pet care benefits • 24/7/365 customer support from knowledgeable, pet-loving experts What Makes Chewy Different Chewy is known for industry-leading service, deep personalization, and our customer-obsessed culture. We combine trust, convenience, and care, and pet parents come to us for: • Exceptional customer care • Human- and pet-centered product and experience design • Fast, dependable fulfillment across a nationwide operations network • A mission-driven culture built on empathy, trust, and passion for pets Our Culture Chewy’s culture is built for people who thrive on ownership, innovation, and impact. We value curiosity, creativity, and continuous improvement across all our teams. We empower Team Members—our Chewtopians—to learn, grow, and unleash their full potential in a collaborative, supportive, mission-driven environment. How We Work Chewy’s Operating Principles guide how we think, innovate, collaborate, and execute. These principles shape our character, decision-making, and approach to delivering results while connecting our people and culture in support of our mission. • Put Customers First • Act as an Owner • Deliver Results • Earn Trust • Debate Openly; Commit Fully • Operate in the Details • Shape the Future Where We Work Chewy headquarters: Plantation, FL, and Boston, MA Additional hubs: Bellevue, WA, and Minneapolis, MN
Why Work With Us
Why You Should Work at Chewy Chewy is a unique, fast-growing e-commerce and tech leader where builders, creators, and problem-solvers shape the future of pet care. Our teams drive innovation in a mission-driven culture that creates real impact for pets and the people who love them.
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Chewy Teams
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Hybrid Workspace
Employees engage in a combination of remote and on-site work.
