Senior Marketing Manager, EMEA

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Cape Town, City of Cape Town, Western Cape, ZAF
Hybrid
Cloud • Fintech • Information Technology • Machine Learning • Software
At Xero, we’re here to help you supercharge your business.
The Role
How you’ll make an impact

Reporting to the Head of Marketing, EMEA, you will play a pivotal role in the planning and execution of marketing campaigns for Small Business customers and Accounting and Bookkeeping Partners. Working closely with global marketing, PR & comms, creative teams, as well as sales and operations teams and external agencies, you’ll deliver on the regional marketing plan.

You will work with stakeholders across the business to develop and implement marketing activity ranging from tactical initiatives to multi-channel campaigns to effectively achieve the business’ brand and commercial goals, reporting against KPIs. You’ll work with our Brand team to drive awareness and consideration of Xero, whilst supporting both regional and global teams across Xero to deliver beautiful experiences for our customers. Youʼll be a collaborative problem solver, who thrives on working with a variety of teams and stakeholders.

With years of experience in marketing, you will have excellent executional skills. You will be naturally motivated by seeing growth outcomes and feel an urgency to deliver solutions, programs and outcomes that can be clearly measured.

What you’ll do

  • Campaigns Marketing: 
  • Support the development of regional marketing plans and strategies, with responsibility for strategically important activity 
  • Plan, implement, and optimise multi-channel campaigns, incorporating digital marketing, content marketing, email, TV, BVOD, Radio, OOH, direct mail, events, PR/comms, sales enablement, education and other relevant channels 
  • Support Enterprise partners with tailored marketing activities 

  • GTM Initiatives
  • Working in partnership with Product Marketing to take new products, features and value propositions to market. Defining activity, timelines, segmentation and messages. 

  • Measuring Performance: 
  • Embed measurement and optimisation into your campaign activity, seeking continuous improvement 
  • Work with stakeholders across the business to ensure Marketing generated opportunities and opportunities to optimise performance are acted upon 

  • Community champion
  • Develop a deep understanding of our AB and SB audiences and act as the voice of the customer, championing their needs within the business 
  • Engage with our AB Partners and the wider AB community through events and industry functions 
  • Collaborate with internal teams and external parties on sponsorship and community opportunities 
  • Work with global teams to deliver and optimise customer journeys that surprise and delight our customers

What you’ll bring with you

  • Significant marketing campaign experience 
  • Commercial and analytical mindset
  • Outcome focused, with experience delivering against targets 
  • Experience across full marketing funnel 
  • Experience working effectively with cross functional teams 
  • Deep knowledge of SMB or Accounting & Bookkeeping audiences would be advantageous
  • Highly collaborative 
  • Strong problem solving abilities 
  • Strong written and verbal communication skills 
  • Strong project management and organisational skills 

Xero Compensation & Benefits Highlights

  • Leave & Time Off Breadth Paid time off in the U.S. is extensive, including 21 days of annual leave, 10 days of wellbeing leave, five Xtra days, three year‑end company holidays, and one paid volunteer day. These layered leave types emphasize work–life balance beyond standard vacation alone.
  • Parental & Family Support Primary caregivers are offered 26 weeks at 100% pay and partners receive six weeks, with employer‑verified applicability for U.S. staff. Family‑forming support via Carrot complements these policies.
  • Healthcare Strength Coverage includes medical through Cigna/Kaiser, dental, vision, FSAs, and mental‑health support via Modern Health. The package reflects broad health support alongside time‑off and family programs.

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The Company
HQ: Wellington
4,500 Employees
Year Founded: 2006

What We Do

Xero is small business accounting software that provides a platform on which businesses can build a fully integrated solution. It’s designed to make life better for people in small business, their advisors, and communities around the world. Xero minimises tedious admin by automating routine tasks, delivers valuable insights when needed, and brings together business data, trusted advisors, and powerful apps in one intuitive platform. By alleviating pain points, Xero empowers small business owners to supercharge their business, simplifying the complex and freeing up time from manual admin so they can focus on what really matters to build the business they’ve always envisaged.

Why Work With Us

Xero is a human-centric organization where you’ll have a tangible impact on the success of small businesses and their communities, globally. Our team of energised, forward-thinkers work to make life better for our customers and each other every day. We’re also always committed to supporting you with a flexible environment.

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Xero Teams

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Hybrid Workspace

Employees engage in a combination of remote and on-site work.

Join us from home or at one of our beautiful workspaces. Xero has offices in Australia, New Zealand, United Kingdom, United States, Canada, Singapore, and South Africa.

Typical time on-site: Flexible
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