Senior Marketing Executive

Company Description

Tahaluf is rewriting the events playbook. Its purpose is transformational, its DNA digital, and its ambition unprecedented. Tahaluf is scaling to further increase its lead as the largest B2B Live and On Demand Events organiser in Saudi Arabia: by SQM, Attendance, Colleagues and Revenue.

To scale at this pace requires impeccable local partners, and Tahaluf is proud to enjoy the support and partnership of several Government and Non-Government Organisations that are at the apex of Saudi’s B2B and B2C large scale events scene. In fact, our partners do not just support the expansion of live events in the Kingdom; they are also the partner of choice for heavyweights like Apple, Amazon and AliBaba.

Be part of something BIG! Building on the success of record-breaking tech event LEAP, the most attended tech event in the world, Tahaluf is making a huge impact on the global events sector. Tahaluf is bringing iconic Informa brands to the Kingdom of Saudi Arabia, including Cityscape Global, which celebrated record-breaking participation at its debut Saudi edition and award-winning cyber-security event Black Hat, as well as establishing Saudi-born brands, such as InFlavour, a not-to-be-missed meeting place for the global Food & Beverage industry. 

Join our ambitious and highly committed team, who are not afraid to push boundaries and disrupt the status quo. Be ready to be thrown in at the deep end, taking on large-scale projects from day one, under the guidance of a supportive leadership team who will encourage your personal development and offer you new opportunities. 

Job Description

We are building awe-inspiring experiences. We are launching award-winning brands. And we are scaling faster than any event organiser in history. Take a leap with Tahaluf, we are offering you the chance to: 

• Work within a highly dynamic business with the energy and style of a start-up 
• Be part of building a business that is launching new products and events at scale 
• Grab an opportunity to accelerate your career and make a real impact. 

We are seeking a detail-oriented, creative senior marketing executive with the ability to design and deliver an end-to-end marketing campaign for our events in Saudi. The individual will be digitally savvy, analytical and data oriented with a history of continuous improvement and learning from past campaign performance. Experience of marketing automation technologies would be an advantage. The candidate will also be ready to take the first step towards management in either managing or mentoring more junior members of the team.

Key Responsibilities:

PLANNING & CAMPAIGN MANAGEMENT:

• Work with show teams to plan product (largely B2B exhibitions) marketing campaigns to meet strategic objectives.
• Build operational implementation plans and ensure adherence to deadlines (including Gantt charts, Time & Action Plans, Content Calendars, Budget Trackers).
• Identify target media, associations, industry partners and social media influencers and determine how they fit within the integrated campaign.
• Develop marketing budgets in line with plans and maintain budget trackers.
• Appoint and manage external suppliers.
• Work with internal teams and external agencies to deliver digital marketing, social media and PR in line with marketing plans to hit agreed KPI's.
• Identify paid media requirements and negotiate media buy (either directly or through an agency).
• Recommend website strategy to maximise relevant traffic and conversion.

ANALYSIS & INSIGHT:

• Monitor campaign performance, produce relevant and timely reports and recommend changes to campaign execution based on data insights.
• Share relevant insights with sales and event team to drive revenues or pursue new opportunities.
• Analyse and report trends over time and use these insights to build more effective campaigns.
• Work with data & insights specialists to capture relevant and timely data (onsite & post show surveys, registration forms, industry research etc).
• Work with internal teams to ensure data governance and data management policies are adhered to.
• Provide pre-agreed reports during and post campaign to monitor channel effectiveness and ROI.
• Use recommended campaign analytics dashboards daily to monitor performance.
• Build a culture of testing and metrics-driven decision making in the team.
• Share case studies with marketers within the team, division and Global Exhibitions.

MARKETING EXECUTION:

• Identify target universe and key segments within target universe.
• Develop personas, value propositions and messaging for each of the key segments.
• Copy writing - according to strengths within the team - in line with the content calendar and messaging.
• Send timely, relevant communications through full mix of channels and optimise the effectiveness of these channels.
• Monitor and adjust digital marketing activity based on performance metrics.
• Develop and deliver Content Calendar through relevant channels (email marketing, social media, digital marketing, direct mail etc.)
• Manage PR agency (internal or external) with input from event manager/event director.
• Establish relationships with and manage strategically important partners to ensure maximum exposure at lowest cost to show budget.
• Maintain active social media channels in line with market expectations, monitor engagement and maximise conversion.
• Coordinate the design and production of all marketing collateral to be determined within the marketing plan.
• Ensure all marketing collateral, email marketing, website content and digital marketing is thoroughly proofed, adheres to brand guidelines and agreed Tahaluf standards.

TEAM MANAGEMENT:

• Work with one or more marketing executives to execute campaigns according to the agreed plan.
• Provide guidance, feedback and inspiration to line reports/assisting team.
• Work with line reports & marketing team to ensure successful delivery of marketing campaigns in line with agreed KPI’s, event and divisional strategy.
• Ensure adoption and optimisation of marketing technology solutions, identify training needs and ensure line reports are technically proficient (in the event of line management responsibility)

Qualifications

Background Knowledge, Skills & Experience:

• 2-3 years as a Marketing Executive (specialist) or 1 year as a senior marketing executive
• Thorough understanding & experience of digital (PPC, SEO, online advertising) and direct marketing.
• Database development and growth including segmentation / advanced targeting.
• Building relationships with partners and stakeholders.
• Analytical and questioning mindset.
• Significant exposure to design and print suppliers / agencies.
• Strong copywriting skills.
• Deadline and target driven.
• Experience of working in a pressurised environment.
• Excellent verbal and written communication skills.
• Proficient in the use of MS Office including intermediate/advanced PowerPoint, Word, Excel.

Desirable

• Experience of using marketing automation technology (preferably Eloqua).
• Experience of working with CMS platforms (but coding knowledge not required).
• Experience of managing social media through scheduling platforms such as Sprout Social or Hootesuite etc. And experience of social media listening and sentiment analysis.
• Experience of marketing analytics and reporting platforms (Google Analytics/Adobe or others).
• Formal business/marketing higher education qualification.
• Experience using Eloqua and/or Adobe Experience Manager.
• Events marketing experience is preferred

Additional Information

* Please note that this role is reserved for Saudi Nationals only *

Core Benefits:

• Medical Insurance for individual and family
• Annual leave – 25 days
• Wellbeing Benefits
• Remote working on Sundays
• Working anywhere – 1 month every year, or for senior managers and above, 2 months every year

Local Relocation Package*:

• Paid flight to Riyadh (for you and your dependents)
• 30 days accommodation or suitable serviced apartment from your arrival date. Alternatively, if you already have accommodation in Riyadh and do not require a hotel or serviced apartment, then we provide a one-off payment of SAR 5,000
• SAR 2,500 towards shipping goods/excess baggage costs on production of receipts/invoices

*If eligible