Marketing Executive

Posted 19 Hours Ago
Be an Early Applicant
Riyadh
1-3 Years Experience
Artificial Intelligence • Information Technology • Business Intelligence
The Role
The Marketing Executive is responsible for planning and implementing marketing campaigns to achieve business targets. This role involves creating targeted content, executing media plans, conducting market research, and building relationships with stakeholders.
Summary Generated by Built In

Company Description

Tahaluf is rewriting the events playbook. Its purpose is transformational, its DNA digital, and its ambition unprecedented. Tahaluf is scaling to further increase its lead as the largest B2B Live and On Demand Events organiser in Saudi Arabia: by SQM, Attendance, Colleagues and Revenue.

To scale at this pace requires impeccable local partners, and Tahaluf is proud to enjoy the support and partnership of several Government and Non-Government Organisations that are at the apex of Saudi’s B2B and B2C large scale events scene. In fact, our partners do not just support the expansion of live events in the Kingdom; they are also the partner of choice for heavyweights like Apple, Amazon and AliBaba.

Be part of something BIG! Building on the success of record-breaking tech event LEAP, the most attended tech event in the world, Tahaluf is making a huge impact on the global events sector. Tahaluf is bringing iconic Informa brands to the Kingdom of Saudi Arabia, including Cityscape Global, which celebrated record-breaking participation at its debut Saudi edition and award-winning cyber-security event Black Hat, as well as establishing Saudi-born brands, such as InFlavour, a not-to-be-missed meeting place for the global Food & Beverage industry. 

Join our ambitious and highly committed team, who are not afraid to push boundaries and disrupt the status quo. Be ready to be thrown in at the deep end, taking on large-scale projects from day one, under the guidance of a supportive leadership team who will encourage your personal development and offer you new opportunities. 

Job Description

We are building awe-inspiring experiences. We are launching award-winning brands. And we are scaling faster than any event organiser in history. Take a leap with Tahaluf, we are offering you the chance to: 

  • Work within a highly dynamic business with the energy and style of a start-up 
  • Be part of building a business that is launching new products and events at scale 
  • Grab an opportunity to accelerate your career and make a real impact. 

The Marketing Executive is responsible for the planning and implementation of marketing campaigns in order to achieve business targets and objectives.

Working with the Marketing Manager, senior stakeholders and external vendors to support the overarching marketing strategy and commercial objectives through increased brand engagement.

Key Responsibilities

  • Design and deliver a wide variety of targeted content across multiple platforms to increase audience engagement and retention.
  • Executes media plans and produces marketing communications materials through the utilisation of various visual assets and content.
  • Copywriting and content: Creates impactful, audience and insight-led content, appropriate to the channel; demonstrating an excellence in copywriting and proofreading.
  • Employs a metrics-driven approach for all outbound activities. Demonstrates analytical knowledge and an understanding of the importance of data
  • Conducts market research to understand customer, competitor and market trends. Demonstrates knowledge through own plans and team discussions; with a particular focus on customer insight and experience.
  • Builds positive relationships with internal colleagues and external stakeholders at all levels. Uses appropriate opportunities to relay the voice of the customer across the wider marketing teams.


Qualifications

  • Minimum of 2 years’ experience as Marketing Executive
  • Bachelor’s Degree or equivalent experience

Qualities & experience

Marketing Strategy; Marketing Delivery; Measuring Effectiveness; Brand Management; Copywriting & Editing; Customer Experience Management; Relationship Management; Data Gathering & Analysis; Market Insights; Creativity; Communicating for Impact; Influencing.

Additional Information

* Please note that this role is reserved for Saudi Nationals only *

Core Benefits:

  • Medical Insurance for individual and family
  • Annual leave – 25 days
  • Wellbeing Benefits
  • Remote working on Sundays
  • Working anywhere – 1 month every year, or for senior managers and above, 2 months every year

Local Relocation Package*:

  • Paid flight to Riyadh (for you and your dependents)
  • 30 days accommodation or suitable serviced apartment from your arrival date. Alternatively, if you already have accommodation in Riyadh and do not require a hotel or serviced apartment, then we provide a one-off payment of SAR 5,000
  • SAR 2,500 towards shipping goods/excess baggage costs on production of receipts/invoices

*If eligible

The Company
3,741 Employees
Remote Workplace
Year Founded: 1998

What We Do

Informa is a leading international intelligence, events and scholarly research group. We're here to champion the specialist, connecting people with knowledge to help them learn more, know more and do more.

We're a FTSE 100 company with 10,000 colleagues working in over 30 countries and a presence in all major regions, including North America, South America, Asia, Europe, the Middle East and Africa.

Informa has five business divisions: Informa Markets, Informa Connect, Informa Tech, Informa Intelligence and Taylor & Francis.

We are home to hundreds of leading brands, serving businesses and professionals who work in any one of dozens of specialist markets through brands such as Citeline, Arab Health, CPhI and EBD Group in Pharma, Pharma Ingredients and Biotech; SuperReturn, EPFR and FBX in Finance; Lloyd's List in Maritime; New Hope and Natural Products Expo in Health & Nutrition; Routledge, CRC Press and F1000 Research in Academic Publishing; Black Hat in Cybersecurity; AI Summit in Artificial Intelligence; and many more.

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