The Role
Lead daily gym operations, manage Padel and Pilates programs, build member community, run events and social media, recruit and coach staff, ensure facility standards, drive retention, revenue, and brand growth.
Summary Generated by Built In
Job Summary:
Our client is seeking an energetic, commercially minded, and community-focused Senior Manager to lead the overall member experience, operational excellence, and growth of its fitness community. The role is responsible for overseeing day-to-day gym operations, managing fitness offerings including Padel and Pilates, driving member engagement and retention, leading brand development initiatives, and ensuring exceptional customer experiences. The successful candidate will build a vibrant and welcoming environment that strengthens community connection, supports business growth, and positions the gym as a leading fitness and wellness destination in Tanzania.
Responsibilities:
- Lead daily gym operations to ensure high standards of service delivery and operational efficiency.
- Manage and develop Padel and Pilates programs to maintain quality experiences and member satisfaction.
- Build and nurture a strong fitness community through engaging member experiences and positive culture initiatives.
- Plan and deliver member events, wellness programs, fitness challenges, and community engagement activities.
- Drive member retention, engagement, and referral initiatives.
- Lead social media activities including content creation, event promotion, and brand visibility campaigns.
- Act as the face and ambassador of the gym, building relationships with members and stakeholders.
- Recruit, coach, and manage gym staff to maintain a customer-focused and high-performing team.
- Ensure facility standards, cleanliness, maintenance, and health and safety compliance are maintained.
- Develop partnerships with local businesses, wellness providers, and community organizations.
- Monitor and report on business performance indicators including memberships, retention, participation, customer satisfaction, and revenue.
- Identify opportunities to grow memberships, increase revenue, and strengthen brand positioning.
Requirements
- Bachelor’s Degree in Business Management, Sports Management, Hospitality, Marketing, or a related field.
- Minimum of 5 years’ experience in fitness, hospitality, wellness, retail, or service-led environments.
- Demonstrated experience managing teams and operational activities.
- Experience in community building, customer engagement, events, or brand activation.
- Strong understanding of social media engagement and customer experience principles.
- Strong leadership, communication, and relationship-building skills.
- Commercially driven with strong planning and execution capability.
- Passion for health, wellness, fitness, and delivering exceptional customer experiences.
- Creative, proactive, and able to introduce fresh ideas to enhance member engagement and overall gym experience.
Skills Required
- Bachelor's Degree in Business Management, Sports Management, Hospitality, Marketing, or related field
- Minimum of 5 years' experience in fitness, hospitality, wellness, retail, or service-led environments
- Demonstrated experience managing teams and operational activities
- Experience in community building, customer engagement, events, or brand activation
- Strong understanding of social media engagement and customer experience principles
- Strong leadership, communication, and relationship-building skills
- Commercially driven with strong planning and execution capability
- Passion for health, wellness, fitness, and delivering exceptional customer experiences
- Creative and proactive with ability to introduce fresh ideas to enhance member engagement
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The Company
What We Do
Shugulika Africa Limited is a quality service provider with over 12 years of industry experience, specializing in recruitment, headhunting, HR consulting, training, payroll services, and other HR services.







