The Role
Lead and coordinate hotel marketing activities, including digital campaigns, social media, OTA listings, online reputation, promotions, guest communications, content creation, and event marketing. Monitor market trends, competitors, customer preferences, and campaign performance while collaborating with hotel departments to increase visibility, bookings, and guest engagement.
Summary Generated by Built In
Job Title: Marketing Officer
Location: Dar es Salaam, Tanzania
Industry: Hospitality
Role Overview
Our client is a family-owned 40-room hotel in Dar es Salaam, Tanzania, seeking an experienced Marketing Officer to lead and coordinate the hotel's marketing activities and strengthen its visibility, bookings and guest engagement.
The successful candidate will manage digital marketing and social media, online reputation, OTA platforms, promotions, guest communications and marketing activities for conferences, events and other hotel facilities.
Key Responsibilities
• Develop and implement the hotel's marketing plans and campaigns.
• Manage the hotel's social media and digital marketing activities.
• Create engaging content to promote rooms, facilities, dining, events and special offers.
• Manage and optimise Online Travel Agency (OTA) listings and content.
• Monitor and improve the hotel's online reputation and guest reviews.
• Coordinate promotions, campaigns and seasonal marketing initiatives.
• Support marketing and sales activities for conferences, events and hotel facilities.
• Develop guest communications, newsletters and promotional materials.
• Monitor competitor activities, market trends and customer preferences.
• Track marketing performance and prepare regular reports.
• Work closely with Front Office, Sales, Food & Beverage and Management teams to align marketing activities with business objectives.
Requirements
Candidate Requirements
• Diploma or Bachelor's Degree in Marketing, Hospitality Management, Communications or a related field.
• 7–10 years' experience in marketing within established hotels or resorts.
• Strong experience in digital marketing and social media management.
• Practical experience managing OTAs and online hotel listings.
• Experience in online reputation management and guest engagement.
• Strong content creation, communication and campaign management skills.
• Knowledge of hospitality marketing trends and customer acquisition strategies.
• Strong analytical, organisational and interpersonal skills.
• Valid Kenyan Passport.
• Willingness to relocate and work in Dar es Salaam, Tanzania.
Benefits
Benefits
• Accommodation provided
• Food allowance
• Visa support
• Work permit support
Skills Required
- Diploma or Bachelor's Degree in Marketing, Hospitality Management, Communications, or a related field
- 7-10 years of marketing experience within established hotels or resorts
- Strong experience in digital marketing and social media management
- Practical experience managing OTA platforms and online hotel listings
- Experience in online reputation management and guest engagement
- Strong content creation, communication, and campaign management skills
- Knowledge of hospitality marketing trends and customer acquisition strategies
- Strong analytical, organizational, and interpersonal skills
- Valid Kenyan passport
- Willingness to relocate and work in Dar es Salaam, Tanzania
Am I A Good Fit?
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.
Success! Refresh the page to see how your skills align with this role.
The Company
What We Do
We go the extra mile for your last mile – with specialized divisions to serve even the most diverse of industries. CDL is your premier regional carrier for complete delivery coverage – guaranteed.
