Our mission is to help organizations serve and support customers and employees in proactive, personalized ways.
The Role
Lead the development and execution of digital demand generation strategies for corporate marketing, driving alignment with global initiatives and optimizing campaign performance.
Summary Generated by Built In
At Qualtrics, we create software the world’s best brands use to deliver exceptional frontline experiences, build high-performing teams, and design products people love. But we are more than a platform—we are the creators and stewards of the Experience Management category serving over 18K clients globally. Building a category takes grit, determination, and a disdain for convention—but most of all it requires close-knit, high-functioning teams with an unwavering dedication to serving our customers.
When you join one of our teams, you’ll be part of a nimble group that’s empowered to set aggressive goals and move fast to achieve them. Strategic risks are encouraged and complex problems are solved together, by passing the microphone and iterating until the best solution comes to light. You won’t have to look to find growth opportunities—ready or not, they’ll find you. From retail to government to healthcare, we’re on a mission to bring humanity, connection, and empathy back to business. Join over 5,000 people across the globe who think that’s work worth doing.
Head of Scaled Growth & Corporate Marketing, America
Why We Have This Role
We are seeking an experienced and results-driven Head of Scaled & Corporate Marketing to lead our marketing efforts focused on the AMER scaled and corporate business segments for Qualtrics. In this pivotal leadership and people management role, you will be responsible for driving the overall segment pipeline target for the Corporate business and managing a diverse team of marketers overseeing digital marketing activity in the region, virtual events, outbound activations through sales development reps, and nurture, and 1:many field events. You will develop and execute targeted marketing strategies that align with sales objectives for these high-velocity plays, creating scalable programs that efficiently drive customer acquisition and expansion. The ideal candidate will bring deep B2B SaaS marketing expertise with proven success in scaled marketing and growth strategies and the ability to build high-performing teams. This role requires a strategic and operational thinker who can build and automate processes and holds a high bar of excellence for themselves and their team.
How You Will Find Success
- Own the Corporate pipeline targets across scaled segments, developing and implementing marketing strategies that deliver measurable business impact.
- Design and execute high-velocity, scalable marketing programs that efficiently drive customer acquisition and expansion.
- Develop comprehensive reporting frameworks to measure marketing effectiveness, demonstrate ROI, and continuously optimize program performance.
- Build and execute an integrated field events strategy tailored to prospects and customers in scaled segments.
- Collaborate with content, product marketing, and communications teams to ensure messaging resonates with target buyers.
How You’ll Grow
- Manage and develop a team of demand gen specialists covering Digital Marketing, Webinars, SDR/Nurture Programs, and Field Events, providing mentorship, guidance, and skill development.
- Establish and optimize marketing strategies that efficiently target appropriate market segments.
- Implement and refine lead nurture programs designed to move prospects through the funnel with appropriate velocity for different buying cycles.
- Build strong relationships across the organization to ensure integrated go-to-market execution.
Things You’ll Do
- Partner closely with sales leadership and SDR leadership to ensure marketing programs are tightly aligned with sales motions specific to scaled segments.
- Oversee the development and execution of webinar programs that accelerate the buying process and generate qualified leads.
- Manage budget allocation across initiatives to maximize ROI and business impact.
- Develop scalable playbooks and repeatable processes to support the unique needs of high-velocity sales cycles.
- Implement and refine digital marketing strategies that efficiently target appropriate market segments.
- Collaborate with cross-functional teams to ensure consistent messaging across all marketing channels.
- Analyze performance metrics to identify areas for improvement in marketing strategies and tactics.
What We Are Looking For on Your CV
- 10+ years of progressive experience in B2B SaaS marketing, with particular focus on scaled market segments.
- 3+ years of people management experience, with proven ability to build, develop, and lead high-performing marketing teams.
- Demonstrated success in developing and executing marketing strategies that drive pipeline and revenue in high-velocity B2B sales environments.
- Strong understanding of diverse buying journeys, decision-making processes, and sales cycles.
- Experience partnering with sales teams to develop and implement integrated field marketing programs that accelerate deals.
- Proven track record of building scalable marketing programs that efficiently support high-volume sales motions.
- Experience with marketing automation platforms, CRM systems, and analytics tools to measure and optimize program performance.
- Strong analytical skills with the ability to extract insights from data and make strategic recommendations.
- Outstanding communication and interpersonal skills, with the ability to influence stakeholders at all levels.
- Experience in field marketing leadership roles at B2B SaaS companies serving diverse market segments is preferred.
- Proven success in building and scaling marketing programs that support inside sales and field sales teams.
- Experience with account-based marketing (ABM) strategies adapted for different market segments is an advantage.
- A background in marketing experience management, customer experience, or related solution areas is beneficial.
- Knowledge of marketing attribution models and multi-touch campaign analysis will be beneficial.
- Familiarity with the Qualtrics platform and solutions is a plus.
What You Should Know About This Team
- We are an ambitious and dynamic marketing team, passionate about driving demand and making a significant impact within the organization.
- Our small but agile team thrives on challenges, viewing them as opportunities for innovation and growth. Data-driven decision-making is at the core of our strategies, yet we are equally committed to exploring new ideas and pushing the boundaries of what's possible in digital marketing.
- We advocate for change and are dedicated to driving improvement to maintain our leadership position in the industry.
Our Team’s Favorite Perks and Benefits
- Culture: A vibrant work environment that encourages collaboration, creativity, and work-life integration.
- Team Engagement: Opportunities for team-building activities, company-wide celebrations, and a supportive community.
- Health and Wellness: Competitive health coverage, wellness stipends, and an annual experience bonus to enhance your personal and professional life.
The Qualtrics Hybrid Work Model: Our hybrid work model is elegantly simple: we all gather in the office three days a week; Mondays and Thursdays, plus one day selected by your organizational leader. These purposeful in-person days in thoughtfully designed offices help us do our best work and harness the power of collaboration and innovation. For the rest of the week, work where you want, owning the integration of work and life.
Qualtrics is an equal opportunity employer meaning that all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other protected characteristic.
Applicants in the United States of America have rights under Federal Employment Laws:Family & Medical Leave Act,Equal Opportunity Employment,Employee Polygraph Protection Act
Qualtrics is committed to the inclusion of all qualified individuals. As part of this commitment, Qualtrics will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please let your Qualtrics contact/recruiter know.
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For full-time positions, this pay range is for base per year; however, base pay offered may vary depending on location, job-related knowledge, education, skills, and experience. A sign-on bonus and restricted stock units may be included in an employment offer, in addition to a range of medical, financial, and other benefits, based on eligibility criteria.
Washington State Annual Pay Transparency Range
$164,500—$274,500 USD
Top Skills
Content Marketing
Marketing Automation
Paid Media
Salesforce
Seo
What the Team is Saying
Saloni
Software Engineer
Saloni
Software Engineer
Alexia
Software Engineer
Kate
Product Marketing Manager, Frontline CX Product Portfolio
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The Company
What We Do
At Qualtrics, we create software the world’s best brands use to deliver exceptional frontline experiences, build high-performing teams, and design products people love. But we are more than a platform—we are the creators and stewards of the Experience Management category serving over 19,000 clients globally.
"We are in the business of empowering organizations to really understand what people want, and then act on it with empathy, speed, and scale. This is what Qualtrics Experience Management is really about." - Zig Serafin, CEO
Our vision, as an organization, is to improve the human experience.
Why Work With Us
We're a place where strategic risks are encouraged & complex problems get solved together. Where nimble teams are empowered to set aggressive goals & move fast to win. A place that makes you feel safe as your authentic self. Where everyday work results in growth. And, most importantly, where what you do matters. That's why we work at Qualtrics.
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About our Teams
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OnSite Workspace
Our hybrid work model is elegantly simple: we all gather in the office three days a week; Mondays and Thursdays, plus one day selected by your organizational leader.
Typical time on-site:
None
