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The Role
The Principal Product Marketing Manager will develop and execute AI-powered solutions' go-to-market strategies, enhancing product positioning and driving customer engagement and revenue growth.
Summary Generated by Built In
At Qualtrics, we create software the world’s best brands use to deliver exceptional frontline experiences, build high-performing teams, and design products people love. But we are more than a platform—we are the creators and stewards of the Experience Management category serving over 18K clients globally. Building a category takes grit, determination, and a disdain for convention—but most of all it requires close-knit, high-functioning teams with an unwavering dedication to serving our customers.
When you join one of our teams, you’ll be part of a nimble group that’s empowered to set aggressive goals and move fast to achieve them. Strategic risks are encouraged and complex problems are solved together, by passing the microphone and iterating until the best solution comes to light. You won’t have to look to find growth opportunities—ready or not, they’ll find you. From retail to government to healthcare, we’re on a mission to bring humanity, connection, and empathy back to business. Join over 5,000 people across the globe who think that’s work worth doing.
Principal Product Marketing Manager, Qualtrics AI
Why We Have This Role
We are seeking an experienced and strategic Principal Product Marketing Manager to join our platform product marketing team. This role is essential for driving the go-to-market strategy, positioning, and messaging for AI-powered solutions, including our newly announced Qualtrics Experience Agents. You will bridge product, sales, and marketing to ensure successful launches that drive product adoption and revenue growth. As our AI capabilities expand, this position will play a pivotal role in shaping our narrative and positioning in the market, allowing us to effectively communicate the transformative impact of our solutions on customer experiences.
How You’ll Find Success
- Strategic Thinking: You enjoy developing long-term strategies that align marketing efforts with business objectives, using data-driven insights to inform your decisions.
- Storytelling Acumen: You have a passion for crafting compelling narratives that effectively communicate the value of complex AI solutions, making them relatable and exciting for various audiences.
- Market Insight: You take pleasure in conducting market research and competitive analysis, enthusiastically identifying trends and opportunities that position our AI solutions ahead of the competition.
- Collaboration and Influence: You thrive in collaborative environments where you can build strong relationships across product, sales, and marketing teams, influencing stakeholders to drive alignment and success.
- Project Management Excellence: You excel at juggling multiple projects simultaneously, maintaining attention to detail while ensuring timely delivery and execution of go-to-market strategies.
- Customer-Centric Mindset: You are dedicated to understanding customer needs and pain points, using these insights to refine product positioning and messaging that resonates deeply with target audiences.
- Commitment to Learning: You have a strong desire to stay ahead in the fast-evolving field of AI and product marketing, consistently seeking opportunities for professional growth and development.
How You’ll Grow
In this role, you will have numerous opportunities for growth and learning, including:
- Deepening AI Expertise: Engage in ongoing training and professional development focused on the latest trends and advancements in AI technology, enhancing your knowledge of agentic AI and its strategic applications.
- Cross-Functional Collaboration: Collaborate closely with diverse teams, including engineering and data science, allowing you to gain insights into technical aspects and sharpen your ability to translate complex features into customer-centric messaging.
- Leadership Development: Take charge of projects that require you to lead cross-functional teams, strengthening your project management skills and enhancing your ability to drive initiatives from concept through execution.
- Thought Leadership Opportunities: Publish your insights through various content formats (e.g., whitepapers, webinars) and become a recognized thought leader in the field of AI product marketing, sharing your knowledge with industry stakeholders.
Things You’ll Do
- Drive the positioning and vision for the XM Category by crafting and maintaining a cohesive AI product story.
- Conduct market research and competitive analysis to identify trends and customer needs in AI-driven solutions.
- Validate product value propositions for Experience Agents and prioritize use case solutions based on customer input.
- Develop and execute the go-to-market strategy for AI-powered solution launches, ensuring strong messaging with clear value differentiation.
- Collaborate with marketing teams to enhance awareness and adoption of AI offerings.
- Create compelling sales and marketing materials to empower field teams.
- Develop impactful content and thought leadership (e.g., whitepapers, case studies, webinars) to educate our target audience.
- Collaborate with engineering and data science teams to translate complex features into compelling customer benefits.
- Drive AI ethics and responsible AI messaging to ensure transparency and trust in our solutions.
What We’re Looking for on Your Resume
- 7+ years of experience in product marketing within B2B SaaS.
- Strong positioning, messaging, and storytelling skills, with the ability to distill complex technical concepts.
- Proven experience supporting pipeline growth and developing enablement programs, especially in AI solutions.
- Excellent project management skills and ability to lead cross-functional teams.
- Demonstrated ability to build strong relationships with product teams for seamless execution.
What You Should Know about This Team
- We are dedicated to the craft of Product Marketing and producing excellent GTM strategies and assets to demonstrate our value.
- Our team sits at the center of efforts to bring experience management and product innovation to the market.
- We have high visibility and deep collaboration opportunities across all major functions in our PXE (Product, Experience Design, Engineering) and GTM (Marketing, Sales, Services, Customer Success) organizations.
Our Team’s Favorite Perks and Benefits
- Culture: A vibrant work environment that encourages collaboration, creativity, and work-life integration.
- Team Engagement: Opportunities for team-building activities, company-wide celebrations, and a supportive community.
- Health and Wellness: Competitive health coverage, wellness stipends, and an annual experience bonus to enhance your personal and professional life.
The Qualtrics Hybrid Work Model: Our hybrid work model is elegantly simple: we all gather in the office three days a week; Mondays and Thursdays, plus one day selected by your organizational leader. These purposeful in-person days in thoughtfully designed offices help us do our best work and harness the power of collaboration and innovation. For the rest of the week, work where you want, owning the integration of work and life.
Qualtrics is an equal opportunity employer meaning that all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other protected characteristic.
Applicants in the United States of America have rights under Federal Employment Laws:Family & Medical Leave Act,Equal Opportunity Employment,Employee Polygraph Protection Act
Qualtrics is committed to the inclusion of all qualified individuals. As part of this commitment, Qualtrics will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please let your Qualtrics contact/recruiter know.
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For full-time positions, this pay range is for base per year; however, base pay offered may vary depending on location, job-related knowledge, education, skills, and experience. A sign-on bonus and restricted stock units may be included in an employment offer, in addition to a range of medical, financial, and other benefits, based on eligibility criteria.
Washington State Annual Pay Transparency Range
$164,000—$273,500 USD
Top Skills
AI
B2B Saas
What the Team is Saying
Saloni
Software Engineer
Saloni
Software Engineer
Alexia
Software Engineer
Kate
Product Marketing Manager, Frontline CX Product Portfolio
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The Company
What We Do
At Qualtrics, we create software the world’s best brands use to deliver exceptional frontline experiences, build high-performing teams, and design products people love. But we are more than a platform—we are the creators and stewards of the Experience Management category serving over 19,000 clients globally.
"We are in the business of empowering organizations to really understand what people want, and then act on it with empathy, speed, and scale. This is what Qualtrics Experience Management is really about." - Zig Serafin, CEO
Our vision, as an organization, is to improve the human experience.
Why Work With Us
We're a place where strategic risks are encouraged & complex problems get solved together. Where nimble teams are empowered to set aggressive goals & move fast to win. A place that makes you feel safe as your authentic self. Where everyday work results in growth. And, most importantly, where what you do matters. That's why we work at Qualtrics.
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About our Teams
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OnSite Workspace
Our hybrid work model is elegantly simple: we all gather in the office three days a week; Mondays and Thursdays, plus one day selected by your organizational leader.
Typical time on-site:
None
