We are seeking a highly driven and growth-focused Senior Manager - Media & Social Growth to lead Makro’s paid media, social media, KOL/influencer strategy, and own media growth ecosystem. This role is responsible for accelerating customer acquisition, engagement, and conversion through performance marketing, viral social content, KOL collaboration, and data-driven media optimization.
The ideal candidate should have strong expertise in digital media, performance marketing, social growth strategy, and content-driven commerce, with proven experience managing large-scale campaigns and media investment.
Responsibilities:
- Lead integrated media and social growth strategy across paid, owned, and earned channels.
- Manage media investment planning and optimization across Meta, TikTok, Google, LINE, and other digital platforms.
- Drive social growth strategy for Makro Review and other own media channels.
- Lead KOL/influencer campaigns and viral content strategy to maximize engagement and acquisition.
- Monitor and optimize KPIs including ROAS, CAC, CVR, engagement, installs, and sales contribution.
- Collaborate closely with Commercial Planning, CRM, Monetization, and Creative teams.
- Lead media performance reporting and actionable insight generation.
- Manage agencies, media partners, and content production teams.
- Develop testing frameworks for creatives, audience targeting, and campaign optimization.
- Support major campaigns, seasonal events, and integrated omni-channel launches.
Requirements
- Bachelor’s degree in Marketing, Business, Communication, or related fields.
- 8–12 years of experience in media, digital marketing, performance marketing, or social commerce.
- Strong hands-on experience with Meta, TikTok, Google Ads, and social media ecosystem.
- Proven track record in driving growth, acquisition, and media efficiency.
- Strong understanding of content virality and social engagement strategy.
- Experience managing large media budgets and agency ecosystems.
- Analytical mindset with strong performance optimization capability.
- Excellent communication and stakeholder management skills.
- Retail, e-commerce, or FMCG experience is highly preferred.
- Fluent in English communication.
Skills Required
- Bachelor's degree in Marketing, Business, Communication, or related fields.
- 8-12 years of experience in media, digital marketing, performance marketing, or social commerce.
- Hands-on experience with Meta, TikTok, Google Ads, and social media ecosystem.
- Proven track record in driving growth, acquisition, and media efficiency.
- Strong understanding of content virality and social engagement strategy.
- Experience managing large media budgets and agency ecosystems.
- Analytical mindset with strong performance optimization capability.
- Excellent communication and stakeholder management skills.
- Retail, e-commerce, or FMCG experience.
- Fluent in English communication.
What We Do
Makro PRO is an exciting new digital venture by the iconic Makro. Our proud purpose is to build a technology platform that will help make business possible for restaurant owners, hotels, and independent retailers, and open the door for sellers. Makro PRO brings together the best talent across multi-nationals to transform the B2B marketplace ecosystem. We welcome bold, energetic, and thoughtful people who share our belief in collaboration, diversity, excellence, and putting customers at the heart of our work.
