Senior Manager, Marketing - VR

Posted Yesterday
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Austin, TX, USA
Hybrid
155K-248K Annually
Senior level
AdTech • eCommerce • Information Technology • Travel • Generative AI
Powering global travel for everyone, everywhere.
The Role
Lead the Vrbo partner marketing team to define growth strategy and roadmap, drive campaign execution focused on measurable outcomes, improve partner engagement and product adoption, partner cross-functionally, represent marketing in leadership forums, and manage team resourcing and prioritization.
Summary Generated by Built In

At Expedia Group, we help travelers explore the world, one journey at a time. As a global travel company powered by passionate people, trusted partnerships, and leading technology, we connect travelers, partners, and advertisers through our consumer brands, B2B network, and travel advertising business.


Here, you'll do meaningful work that helps millions of people discover, book, and experience travel with more ease, confidence, and joy. Our five Behaviors-Traveler First, Think Big, Operate with Excellence, Ownership Mindset, and Succeed Together-help foster a supportive environment where people can grow their careers and have the flexibility, benefits, and support to do their best work. Join us and build for travelers everywhere.

Senior Manager, Marketing – Vacation Rentals 

Introduction to the Team 

Expedia Group B2B connects partners across the travel industry to our leading technology, supply, and services - helping them deliver seamless travel experiences to their customers. From airlines and hotels to financial institutions and other travel platforms, we power smarter, faster, and more impactful travel solutions through the most connected marketplace in the world. 

Make an impact! 

As Senior Manager, Marketing – Vacation Rentals, you will lead the marketing team responsible for elevating Vrbo partner performance across our marketplace. In this role, you will shape the strategy and execution of campaigns and initiatives that help existing partners adopt the tools, products, and strategies that drive stronger business outcomes. Your leadership will be critical in building a creative, performance-driven marketing engine that unlocks incremental value from our partner base, improves engagement and product adoption, and supports the Vacation Rentals operating plan. 

In this role, you will: 

  • Own the growth marketing strategy and roadmap for the Vrbo global partner base, aligned to the commercial strategy and focused on driving greater impact across partner types 

  • Lead and mentor a team of partner marketers, building a culture of accountability, speed, customer-centricity, and high performance 

  • Drive campaign execution with a strong focus on measurable business outcomes, continuously evaluating performance and optimizing when results do not meet the bar 

  • Partner closely with Product Marketing, Partner Programs, Global Communications, and the Vrbo brand marketing team to ensure integrated and aligned execution 

  • Represent the team in key leadership forums by sharing strategy, performance insights, and forward-looking recommendations with stakeholders, including the Vacation Rentals Partnerships commercial team 

  • Manage team planning, resourcing, and prioritization, protecting capacity for the highest-impact work and communicating tradeoffs with clarity and confidence 

Experience and qualifications: 

  • You have 8+ years of progressive marketing experience, including 3+ years in a people leadership or team development role 

  • You have a proven track record of developing successful marketing strategies and executing campaigns that deliver measurable business impact 

  • You demonstrate ownership and bias for action by proactively identifying problems and opportunities, bringing forward ideas, and driving them through execution 

  • You are able to bring structure and clarity to ambiguous problems and make data-informed, timely decisions that balance partner needs, business goals, and operational realities 

  • You have experience assessing and improving existing strategies and campaigns, diagnosing what is and is not working, and building clear plans to increase impact 

  • You collaborate and influence effectively across teams and levels, and you have experience coaching, developing talent, and building an environment of high performance and psychological safety 

What will help you succeed 

  • You think strategically and translate commercial priorities into scalable partner marketing programs 

  • You are energized by leading through change and raising the bar on quality, pace, and impact 

  • You balance creativity with performance rigor and stay focused on what the work is actually moving 

  • You build strong cross-functional relationships and help teams align around clear priorities and outcomes 

  • You bring a customer-focused mindset and use partner insights to shape more relevant and effective marketing 

 

The total cash range for this position in Austin is $155,000.00 to $217,000.00. Employees in this role have the potential to increase their pay up to $248,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.

Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual’s knowledge, skills, and experience. Pay ranges may be modified in the future.

Benefits and perks

Expedia Group offers benefits and perks designed to support employees and their families, including medical, dental, and vision coverage, paid time off, an Employee Assistance Program, wellness and travel reimbursement, travel discounts, and International Airlines Travel Agent Network (IATAN) membership. Learn more about life at Expedia Group at https://careers.expediggroup.com/life.


Accommodation requests

Expedia Group is committed to providing an inclusive and accessible recruiting experience. If you need an accommodation or adjustment due to a disability during the application or recruiting process, please submit a request at https://expedia.service-now.com/askeg?id=job_accommodation.


About Expedia Group

Expedia Group includes three flagship consumer brands - Expedia, Hotels.com, and Vrbo - along with a leading B2B travel business and travel advertising offerings. Across our brands and business, we help travelers explore the world with confidence and ease.


Important notice

Employment opportunities and job offers at Expedia Group will always come from Expedia Group's Talent Acquisition and hiring teams. Never share sensitive personal information unless you are confident of the recipient. Expedia Group does not extend job offers via email or messaging tools to individuals with whom we have not made prior contact. Our email domain is @expediagroup.com. The official place to find and apply for roles is https://careers.expediagroup.com/jobs/.


Equal Opportunity

Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or any other characteristic protected by law. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.

Skills Required

  • 8+ years of progressive marketing experience, including 3+ years in a people leadership or team development role
  • Proven track record of developing successful marketing strategies and executing campaigns that deliver measurable business impact
  • Demonstrated ownership and bias for action, proactively identifying problems and driving execution
  • Ability to bring structure and clarity to ambiguous problems and make data-informed, timely decisions
  • Experience assessing and improving existing strategies and campaigns, diagnosing what is and is not working
  • Experience collaborating and influencing across teams and levels, and coaching and developing talent
  • Experience managing team planning, resourcing, and prioritization to protect capacity for high-impact work

Expedia Group Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Expedia Group and has not been reviewed or approved by Expedia Group.

  • Wellbeing & Lifestyle Benefits Wellness and travel perks are positioned as differentiators, with wellness and travel reimbursement, brand discounts, and IATAN access supporting work-life balance. Flexible schedules, commuter benefits, and onsite amenities further enhance lifestyle value.
  • Parental & Family Support Family-focused provisions include generous parental leave, adoption and surrogacy assistance, childcare benefits, and caregiver support. Pet care leave and company-sponsored family events broaden the definition of family support.
  • Inclusive Benefits Coverage Healthcare is described as inclusive, extending coverage to partners regardless of gender or marital status and offering fertility and transgender services. This breadth signals support for diverse life stages and identities.

Expedia Group Insights

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The Company
HQ: Seattle, WA
16,000 Employees
Year Founded: 1996

What We Do

Expedia Group powers travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, we help people experience the world in new ways and build lasting connections. We provide industry-leading technology solutions to fuel partner growth and success, while facilitating memorable experiences for travelers. Expedia Group's family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™.

Why Work With Us

As travelers and technologists, we are passionate about making travel more seamless, accessible and memorable. We embrace different perspectives, celebrate new ideas, and empower every Expedian to drive meaningful change. The experiences we create bridge divides and broaden horizons – helping create unforgettable memories through travel.

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