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The Role
JOB SUMMARY
The Senior Manager, B2B Marketing, will be responsible for establishing the targets and evaluating the performance for each marketing tactic within the acquisition marketing strategy for Spectrum Business. Leveraging analytical insights, this role will be responsible for identifying areas of opportunity and risk for the marketing teams to act on.
The Sr. Manager will partner closely with Marketing Analytics, Media, and Direct Response teams to define and establish the KPIs and reports that are necessary to track results. Additionally, they will work with these teams to review marketing plans to set performance goals and evaluate performance expectations.
MAJOR DUTIES AND RESPONSIBILITIES
REQUIRED QUALIFICATIONS
Required Education
Required Related Work Experience and Number of Years
PREFERRED QUALIFICATIONS
Preferred Skills/Abilities and Knowledge
Preferred Education
Preferred Related Work Experience and Number of Years
WORKING CONDITIONS
MST608 2025-56631 2025
Here, employees don't just have jobs, they build careers. That's why we believe in offering a comprehensive package that rewards employees for their contributions to our success, supports all aspects of their well-being, and delivers real value at every stage of life.
A qualified applicant's criminal history, if any, will be considered in a manner consistent with applicable laws, including local ordinances.
Get to Know Us Charter Communications is known in the United States by our Spectrum brands, including: Spectrum Internet®, TV, Mobile and Voice, Spectrum Networks, Spectrum Business and Spectrum Reach. When you join us, you're joining a strong community of 95,000 employees working together to serve more than 31 million customers in 41 states and keep them connected to what matters most.
Who You Are Matters Here We're committed to growing a workforce that reflects our communities, and providing equal opportunities for employment and advancement. EOE, including disability/vets.
The Senior Manager, B2B Marketing, will be responsible for establishing the targets and evaluating the performance for each marketing tactic within the acquisition marketing strategy for Spectrum Business. Leveraging analytical insights, this role will be responsible for identifying areas of opportunity and risk for the marketing teams to act on.
The Sr. Manager will partner closely with Marketing Analytics, Media, and Direct Response teams to define and establish the KPIs and reports that are necessary to track results. Additionally, they will work with these teams to review marketing plans to set performance goals and evaluate performance expectations.
MAJOR DUTIES AND RESPONSIBILITIES
- Develops the marketing targets to align to overall marketing goals
- Identifies drivers for performance to provide context for results
- Evaluates program performance to ensure optimal performance
- Identifies and assigns actions to drive performance
- Communicates results with clarity to marketing team
- Defines reporting requirements for marketing analytics teams to execute
- Designs and structures tests to enable accurate and significant results
- Perform other duties as required
REQUIRED QUALIFICATIONS
- Ability to read, write, speak and understand English
- Ability to analyze, interpret data, and continually evolve strategy based on key learnings
- Ability to prioritize and organize effectively
- Ability to use personal computer and software applications (i.e. Microsoft word, Excel, etc.)
- Ability to work independently
- Ability to collaborate well with others
- Ability to effectively communicate findings and actions
- Ability to leverage analytics tools (i.e. Microstrategy, Tableau, Adobe Analytics)
- Proficiency with media and direct response programs
Knowledge of cable television products and services
Knowledge of marketing strategies and procedures
Required Education
- Bachelor's degree in Marketing, or related field or equivalent experience
Required Related Work Experience and Number of Years
- Marketing experience - 7
- Direct marketing and Digital marketing experience - 5
PREFERRED QUALIFICATIONS
Preferred Skills/Abilities and Knowledge
- Knowledge of data networking, internet, voice, TV solutions and services preferred
- Experience in B2B preferred
- Experience with media and/or direct response preferred
Preferred Education
- Bachelor's Degree in Marketing or Business, or related discipline and/or an equivalent experience
- MBA / Masters preferred
Preferred Related Work Experience and Number of Years
- Marketing experience - 7+
WORKING CONDITIONS
- Office work environment
- May require occasional travel
MST608 2025-56631 2025
Here, employees don't just have jobs, they build careers. That's why we believe in offering a comprehensive package that rewards employees for their contributions to our success, supports all aspects of their well-being, and delivers real value at every stage of life.
A qualified applicant's criminal history, if any, will be considered in a manner consistent with applicable laws, including local ordinances.
Get to Know Us Charter Communications is known in the United States by our Spectrum brands, including: Spectrum Internet®, TV, Mobile and Voice, Spectrum Networks, Spectrum Business and Spectrum Reach. When you join us, you're joining a strong community of 95,000 employees working together to serve more than 31 million customers in 41 states and keep them connected to what matters most.
Who You Are Matters Here We're committed to growing a workforce that reflects our communities, and providing equal opportunities for employment and advancement. EOE, including disability/vets.
What the Team is Saying
Eilisa
Group Vice President, Service Delivery Applications
Stephanie
Sr. Director, Video Tools & Automation
Raquenel
Senior Director, Product Insights
Mary
GVP, Network Security Operations
Kat K.
Director of Field Operations
Spectrum Compensation & Benefits Highlights
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Retirement Support — Retirement funding is highlighted by a dollar‑for‑dollar 401(k) match up to 6% of pay plus an additional 3% company contribution for most employees. Feedback suggests this effectively delivers up to 9% in company contributions when employees contribute at least 6%.
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Healthcare Strength — Health coverage includes multiple national medical options (plus Kaiser in some areas), dental/vision, EAP counseling, and up to $1,500 in employer funding to a health account for certain plans. The company states it has absorbed premium increases for medical, dental, and vision for 12 consecutive years.
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Wellbeing & Lifestyle Benefits — Education at no cost via Guild covers selected associate, bachelor’s, certificate and bootcamp programs, with up to $10,000/year for certain graduate or out‑of‑catalog programs. Connectivity perks include free and discounted Spectrum services and deep Spectrum Mobile discounts for eligible lines.
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The Company
What We Do
Our Product and Technology team creates, develops, and operates the nation’s fastest mobile service, most reliable internet service, most viewed live TV app, and the most advanced WiFi, serving nearly 100 million users and 500 million devices. We are transforming the next era of connectivity and entertainment experiences together. The experience within Spectrum’s Product and Technology team is unmatched and there are opportunities to grow your career as a designer, architect, engineer, developer, operator, or data scientist. We are creative, disciplined, hard-working, complex-problem solvers that believe in collaborating to deliver the highest quality customer experience.
Why Work With Us
At Spectrum, we continually refine technology, process, and structure. We are committed to delivering a superior network infrastructure, the most competitive products, and highly rated customer experiences. Our talented team of experts deploys technology solutions and builds systems and tools for our employees to provide exceptional operations.
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About our Teams
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Stamford, CT
Austin, TX
Charlotte, NC
Denver, CO
Los Angeles, CA
Saint Louis, MO
Stamford, CT
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