Senior Manager, B2B Social Media

Posted 2 Hours Ago
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New York, NY, USA
In-Office
100K-130K Annually
Senior level
Fintech • Mobile • Real Estate • Financial Services • PropTech
A loyalty program that rewards residents at home, in their neighborhood, & when they travel, no matter where they live.
The Role
The role involves managing Bilt's B2B social media presence, developing content strategies, and driving executive thought leadership on platforms like Twitter and LinkedIn, focusing on innovation in fintech and real estate.
Summary Generated by Built In
What is Bilt?
Bilt is the membership for where you live.

What started as a way to reward people on their largest expense has turned into an ecosystem connecting our members, property managers and local merchants.
Travel, dining, fitness, everyday spend. We are building systems across payments, credit, loyalty, and commerce all at once.

We run lean and move quickly. Every person here has a real impact on what gets built and how fast it happens.

This role comes with real ownership and high expectations. If you prefer clearly defined lanes and structure, this will feel uncomfortable. If you want to build quickly, have a real say in what gets built, and work on products used by millions, you will likely do your best work here.
What’s the role?
We're looking for a Senior Manager of B2B Social Media to own Bilt's presence on Twitter, LinkedIn, and other B2B-facing platforms — and to shape the public voice of our key leadership. This is a high-trust, high-visibility role for someone who is genuinely obsessed with what's happening in the world: the news cycle, emerging technology, AI, and the forces reshaping how people live and work.

You're the kind of person who wakes up with opinions. You're always on these platforms. You see a headline and immediately know what angle we should take. You know what the fintech, real estate, and hospitality crowds are talking about. You think deeply about where AI and technology are taking the world, and you can translate that into content that makes Bilt feel like it's three steps ahead.

In this role, you will… 
  • Own Bilt's B2B Social Presence
  • Manage and grow Bilt's Twitter and LinkedIn channels with a focus on B2B audiences: property owners, operators, partners, and industry stakeholders
  • Develop and execute a content strategy that positions Bilt as an innovative, forward-thinking force in the rewards, real estate, and fintech space
  • Create and publish content across formats - written posts, threads, short-form video, graphics - that reflects Bilt's unique voice and POV
  • React to and comment on relevant news, industry trends, and cultural moments in a way that reinforces Bilt's narrative
  • Amplify product launches, announcements, and milestones to maximize reach and impact with B2B audiences
  • Maintain a content calendar and publishing cadence across platforms, balancing planned content with timely, reactive moments
  • Content Creation and Production:
    • Write and edit high-quality content across formats: short-form posts, long-form LinkedIn articles, video scripts, captions, and more
    • Oversee or produce short-form video content for social, including coordinating shoots, directing on-screen talent, and managing post-production for social formats
    • Maintain a consistent, compelling brand voice across all content that feels human, confident, and ahead of the curve
    • Partner cross-functionally with marketing, product, comms, and design to ensure social content aligns with broader company moments and campaigns
  • Drive Executive Thought Leadership:
    • Manage social channels for select senior leaders, including drafting posts, responding to comments, and actively engaging in relevant conversations on their behalf
    • Develop and maintain a thought leadership strategy that reflects our authentic voice while pushing Bilt's broader narrative forward
    • Join internal meetings, events, and offsites to capture content - filming, identifying moments, and ensuring there's always a pipeline of material to work with
    • Build and manage content calendars, coordinating closely with schedules and key business moments
    • Identify commentary opportunities - product announcements, industry reports, news cycles - where executive voices can add timely perspective

 
In terms of qualifications, we’re seeking:
  • 5–7 years of experience in social media, content strategy, or thought leadership, ideally at a high-growth startup, fintech, or consumer brand where you were setting the agenda, not following one
  • You are very online. Twitter and LinkedIn are tabs you never close. You understand the culture of each platform natively and know how to build an audience, not just broadcast to one
  • A news obsessive - you read widely, across tech, finance, policy, and culture, and you have sharp instincts for reactive content: when to jump in, what angle to take, and when to stay quiet
  • Deep fluency in AI and emerging technology 
  • A strong, versatile writer who can shift between brand voice and executive voice without losing what makes either one compelling
  • Highly organized with the ability to juggle multiple content calendars, stakeholders, and competing deadlines without losing the thread


Benefits:
  • Compensation - We offer a competitive salary with a meaningful stake in the company via equity and our performance bonus program.
  • Medical Insurance (for you and your loved one) - We offer a variety of different subsidized medical plans (with dental and vision), including a free HDHP with a company-sponsored HSA contribution. We have you covered from Day 1.
  • Wellness Benefits - Enjoy a One Medical Membership, Wellhub (Gympass) Access, family planning programs and more, on us. 
  • 401k plan with a match - Retirement may feel more like a pipe dream than a reality but we’re here to help you get there.
  • Commuter FSAs - We believe the best ideas come from being together in one place. We just don’t think getting there should be so expensive.
  • UNLIMITED PTO - Because we believe that working hard shouldn’t mean always working. Take time for yourself as often as you need it.
  • Exclusive Employee only Bilt Points - We give our employees unique opportunities to earn points throughout their time at Bilt.
  • Team Events - We believe in human connection so we hold events to help our employees break from the monotony of the typical work week.
 
At Bilt Rewards, we believe in transparency and we do our best to make sure the company and our candidates are on the same page as it relates to compensation. In addition to posting salary ranges for our open roles, candidates should expect to be asked about compensation expectations and requirements early on in their interview process. Our goal is to highlight when expectations and Bilt’s salary range may be out of sync, and work with the candidate to determine whether it makes sense to continue conversations.

We are considering candidates with differing levels of expertise for this position. Leveling will be based upon your experience and performance in the interview process.

Where a new hire falls within a range will be based on their individual skills and experience, and how these competencies compare across other employees in the same role. Bilt's bands are designed to allow for individual compensation growth within the role. As such, new hires typically start at the lower end of the range. Bilt rewards performance and outcomes - should you join the company, you will have the opportunity to grow your salary over time.

The salary range for a Senior Manager, B2B Social Media is $100,000 - 130,000 and will be eligible for equity and an annual performance-based bonus. 

Skills Required

  • 5-7 years of experience in social media, content strategy, or thought leadership
  • Experience at a high-growth startup, fintech, or consumer brand
  • Strong writing skills for brand and executive voice
  • Deep fluency in AI and emerging technology
  • Highly organized and able to manage multiple content calendars

What the Team is Saying

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The Company
New York, NY
200 Employees
Year Founded: 2021

What We Do

Bilt Rewards is the first loyalty program that rewards members on rent and in their neighborhood, no matter where they live. Bilt Members can earn points and access exclusive benefits on rent payments, condo & co-op fees, and around their neighborhood at local restaurants, fitness studios, rideshare, pharmacy, and more. Ranked the highest-value point currency by top publications, Bilt Points can be transferred 1:1 to major airline and hotel programs or used towards rent payments, shopping, fitness, and even a down payment on a home. Members also get access to credit-building benefits, member-only experiences, and an Elite Status program. In partnership with the top multifamily owners & operators across the country, we’ve also created the Bilt Rewards Alliance, a network of 4M+ apartments and homes across the country. Residents who live in the Bilt Rewards Alliance make payments directly through the Bilt Payment Center and get access to benefits including additional earn opportunities on new leases, renewals, and more. While Bilt Members can use any debit or credit card to earn points and access their benefits, Bilt has partnered with Mastercard and Wells Fargo to create the Bilt Mastercard® - the first and only credit card that lets you pay rent and earn points without the transaction fee.

Why Work With Us

Bilt Rewards is revolutionizing how people pay rent by rewarding them at home and in their neighborhoods. Here, you'll shape the future of rewards programs while working in a high-impact, fast-paced startup environment. Join our collaborative culture, learn from industry experts, and grow your career while making a meaningful difference.

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Bilt Offices

OnSite Workspace

We’re an in-person company where energy and collaboration fuel our creativity, agility, and speed. With most of our team in the office 4-5 days a week, we create an environment that sparks new ideas and drives our momentum forward.

Typical time on-site: None
New York, NY

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