Be an Early Applicant
The software company powering the path to the world’s new medicines.
The Role
The role involves developing and executing data-driven marketing campaigns, collaborating across teams to drive growth from strategic accounts in the consumer products industry.
Summary Generated by Built In
Veeva Systems is a mission-driven organization and pioneer in industry cloud, helping life sciences companies bring therapies to patients faster. As one of the fastest-growing SaaS companies in history, we surpassed $3B in revenue in our last fiscal year with extensive growth potential ahead.
At the heart of Veeva are our values: Do the Right Thing, Customer Success, Employee Success, and Speed. We're not just any public company – we made history in 2021 by becoming a public benefit corporation (PBC), legally bound to balancing the interests of customers, employees, society, and investors.
As a Work Anywhere company, we support your flexibility to work from home or in the office, so you can thrive in your ideal environment.
Join us in transforming the life sciences industry, committed to making a positive impact on its customers, employees, and communities.
The Role
We are looking for a highly charged, passionate and results driven Senior Marketing Manager to build, evangelize, and deliver world-class Field and Account Based Marketing (ABM) campaigns and tactics to drive business growth from our strategic accounts. In this role, you will develop and execute highly targeted and personalized campaigns that engage our most important accounts and prospects from the Consumer Products industries and their value chain.
You will work closely with sales, strategy, and, of course, other marketing functions, in a fast-paced market with a fully integrated, data-driven approach. This role will be essential in helping us meet our revenue goals and drive growth.
What You’ll Do
- Develop, execute, and optimize data-driven multi-channel field marketing and ABM campaigns to achieve sales goals, from concepting and aligning with internal teams all the way through to execution & post-campaign analysis and reporting
- Apply an experimentation mindset to ABM campaigns to drive, test, learn, and optimize
- Collaborate closely with account partners and strategy leads on strategies to attract and close key accounts and to ensure strong cross-functional alignment
- Partner with content, field and digital marketers to build, execute and track integrated campaigns
- Understand complex buying/selling processes involving multiple decision-makers
- Oversee the timely execution of ABM plans
- Measure campaign effectiveness based on appropriate KPIs
- Execute high-impact field campaigns and ABM initiatives to expand and accelerate the sales pipeline.
- Influencing active opportunities in the pipeline to reduce the sales cycle and drive faster conversions.
Requirements
- 6+ years experience in marketing or customer facing roles (Sales, CSM) for an enterprise software or cloud-based solution provider
- Strong experience in building and executing integrated marketing programs, managing program budgets, and reporting
- Proven ability to build relationships and collaborate across stakeholders
- Hands-on, collaborative, multi-tasker, creative, strategic thinker, and analytical mind to manage cross-functional teams across different geographies
- Strong project management skills and ability to manage multiple priorities and projects at the same time with excellent attention to details
- Excellent oral and written communication skills
- Excellent team player with a positive attitude and a strong sense of ownership
- Experience with sales, CRM and marketing automation systems
- Bachelor’s degree required
Nice to Have
- Industry experience in the consumer product industries and their value chain is a plus
- Any second language is a plus
Perks & Benefits
- Medical, dental, vision, and basic life insurance
- Flexible PTO and company paid holidays
- Retirement programs
- 1% charitable giving program
Compensation
- Base pay: $95,000 - $175,000
- The salary range listed here has been provided to comply with local regulations and represents a potential base salary range for this role. Please note that actual salaries may vary within the range above or below, depending on experience and location. We look at compensation for each individual and base our offer on your unique qualifications, experience, and expected contributions. This position may also be eligible for other types of compensation in addition to base salary, such as variable bonus and/or stock bonus.
#LI-RemoteUS#LI-MidSenior
Veeva’s headquarters is located in the San Francisco Bay Area with offices in more than 15 countries around the world.
Veeva is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity or expression, religion, national origin or ancestry, age, disability, marital status, pregnancy, protected veteran status, protected genetic information, political affiliation, or any other characteristics protected by local laws, regulations, or ordinances. If you need assistance or accommodation due to a disability or special need when applying for a role or in our recruitment process, please contact us at [email protected].
Skills Required
- 6+ years experience in marketing or customer facing roles for enterprise software or cloud-based solution provider
- Strong experience in building and executing integrated marketing programs, managing budgets, and reporting
- Proven ability to build relationships and collaborate across stakeholders
- Hands-on, multi-tasker, creative, strategic thinker, and analytical mind
- Strong project management skills with excellent attention to details
- Excellent oral and written communication skills
- Excellent team player with a positive attitude
- Experience with sales, CRM and marketing automation systems
- Bachelor's degree
Veeva Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Veeva and has not been reviewed or approved by Veeva.
-
Healthcare Strength — Health, dental, vision, life, disability, and mental health coverage are provided, alongside FSAs, wellness programs, and fitness stipends. These offerings present a comprehensive healthcare package relative to typical tech benefits.
-
Equity Value & Accessibility — Equity is a meaningful component of total compensation, with RSUs/options cited as part of packages. Engineering examples highlight strong base pay paired with "good RSU + ISO."
-
Wellbeing & Lifestyle Benefits — Work Anywhere flexibility, home‑office stipends, wellness programs, fitness reimbursements, and company‑sponsored events support day‑to‑day wellbeing. A 1% charitable giving allowance further enhances lifestyle and purpose-driven engagement.
Veeva Insights
Am I A Good Fit?
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.
Success! Refresh the page to see how your skills align with this role.
The Company
What We Do
Veeva is the global leader in cloud software for the life sciences industry. Committed to innovation, product excellence, and customer success, Veeva serves more than 1,000 customers, ranging from the world’s largest pharmaceutical companies to emerging biotechs. As a Public Benefit Corporation, Veeva is committed to balancing the interests of all stakeholders, including customers, employees, shareholders, and the industries it serves.
Gallery
