Senior Lead - Employer Branding & Demand Generation

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About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

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The Equality & Engagement, Employer Brand function is responsible for positioning Salesforce as a great place to work. We develop content that attracts candidates, communicates our culture, and builds our hiring reputation in the market. The ideal candidate would be bilingual in written and verbal communications — Japanese and English — and would focus on raising the profile of what it means to work at Salesforce in the region. This role would be an extension of the global team already delivered.

Scope of the Senior Manager, Employer Brand role:

• Salesforce Careers Blog content (Life at Salesforce; How to navigate the hiring process - https://www.salesforce.com/blog/category/careers/page/16/)

• Video production & editing content (Example: 10 Questions With Salesforce AE - https://www.youtube.com/watch?v=GXkey2wJTos&t=1s)

• Social media content across all platforms

• Best Place to Work awards (Example: LinkedIn post. https://www.linkedin.com/posts/why-is-salesforce-a-best-place-to-work-ugcPost-7395264400250802176-iH8g/ )

• Localization of our Employer Value Proposition for the JPKT market

• Career site content to support AI-assisted candidate experiences

• Content for Hiring Managers and candidates (Workday content)

Requirements

• 10-12 years in Corporate Communications/ Content writer or Marketing Demand Generation/ marketing programs role at a B2B company

• Strong understanding of the market needs and personas we are hiring for in Japan, Korea & Taiwan, and places where to market towards these personas.

• Influential writing skills increase and attract audiences and viewers 

• In-depth experience using marketing tools like Google Analytics, LinkedIn Campaign Manager, SEO tools, Social advocacy tools etc.

• Excellent program management, communication (in English and Japanese) and negotiation skills and a great track record of working across multiple global teams within an organization

• Collaborative team player who is excited to be part of a growing global team

• Highly analytical and metrics driven professional, who’s excited to optimize campaigns using data insights

• Experience working with a matrix global and regional team

• Flexible self-starter, able to act quickly and take on the challenge of achieving performance

• Japanese & English fluency

• Knowledge of digital marketing as well as various marketing material production, a plus

• Experience in Recruiting and HR, a plus

• Knowledge or experience of DE&I, culture and employer branding

Accommodations

If you require assistance due to a disability applying for open positions please submit a request via this Accommodations Request Form.

Posting Statement

• At Salesforce we believe that the business of business is to improve the state of our world. Each of us has a responsibility to drive Equality in our communities and workplaces. We are committed to creating a workforce that reflects society through inclusive programs and initiatives such as equal pay, employee resource groups, inclusive benefits, and more. Learn more about Equality at www.equality.com and explore our company benefits at www.salesforcebenefits.com.

• Salesforce is an Equal Employment Opportunity and Affirmative Action Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Salesforce does not accept unsolicited headhunter and agency resumes. Salesforce will not pay any third-party agency or company that does not have a signed agreement with Salesforce. Salesforce welcomes all.

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Unleash Your Potential

When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world.

Accommodations

If you need a reasonable accommodation during the application or the recruiting process, please submit a request via this Accommodations Request Form.

Please note that Salesforce uses artificial intelligence (AI) tools to help our recruiters assess and evaluate candidates’ resumes and qualifications throughout the recruiting process. Humans will always make any candidate selection and hiring decisions. Please see our Candidate Privacy Statement for more information about how we use your personal data and your rights, including with regard to use of AI tools and opt out options.

Posting Statement

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.