Senior Lead - Employer Branding & Demand Generation

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About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

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Job Details

The Equality & Engagement Team is looking for a data-driven leader focused on leading the regional employer branding and talent marketing function that is responsible for positioning the company as a great place to work in our desired markets in Japan, Korea and Taiwan (JPKT.)
This position requires ownership of employer branding & marketing strategy including impactful multi-channel campaign planning and the ability to use data-driven insights to optimize campaign performance. You must be detail-oriented and committed to executing on multiple assignments on tight deadlines.
This role is an individual contributor role without any need for people management responsibilities.
In this role, you'll get to:

• Own and execute a talent lead generation strategy across channels - like digital email, social, paid industry programs, webinars and events and partnerships. Own the lead management process from lead capture to clean up to follow-up. You will work collaboratively with the Recruiting, Corporate Marketing and Employee Success Teams to obtain feedback on the quality of leads generated from marketing campaigns.

• Work collaboratively with global teams to own and execute  marquee Talent Marketing events - in-person and virtual. Holistically manage projects including venue, timeline, promotional comms and execute in partnership with recruiting team, ES business partners and business leaders.

• Convey the fulfillment experienced in key roles, and promote Salesforce's unique strengths—such as equality and corporate culture—externally to establish a strong employer brand for Salesforce in the marketplace.

• Build and execute the Equality hiring strategy to attract diverse candidates from diverse communities in alignment with corporate equality & engagement goals.

• Measure, analyze and report on strategic campaign performance to Corporate Marketing,Recruitment and Equality & Engagement leadership in JPKT OU. 

• Use AI and tools to improve processes and productivity

• Partner closely with manager, recruiting and corporate marketing teams to ensure proper messaging, timing and execution of campaigns across email, web personalization and advertising

• Execute on program or campaign with some guidance from a manager.

• Collaborates across multiple teams and pro-actively seeks out training, development and growth opportunities to become a better marketer.

• Create specific assets for a program or campaign such as scheduling photo subjects, writing social status updates, gathering content for resources guides, emails or websites.

• Develop and localize candidate-focused, Talent Marketing content in Japanese and English.
   

Requirements

• 10-12 years in a Talent Marketing/Recruitment Marketing or Marketing Demand Generation or marketing programs role at a B2B company

• Strong understanding of the roles and personas we are hiring for in JPKT, and places where to market towards these personas.

• In-depth experience using marketing tools like Marketing Cloud, Google Analytics, LinkedIn Campaign Manager, SEO tools, Social advocacy tools etc.

• Excellent program management, communication (in English and Japanese) and negotiation skills and a great track record of working across multiple global teams within an organization

• Collaborative team player who is excited to be part of a growing global team

• Highly analytical and metrics driven professional, who’s excited to optimize campaigns using data insights

• Experience working with a matrix global and regional team

• Flexible self-starter, able to act quickly and take on the challenge of achieving performance

• Japanese & English fluency

• Knowledge of digital marketing as well as various marketing material production, a plus

• Experience in Recruiting and HR, a plus

• Knowledge or experience of DE&I, culture and employer branding

Accommodations

If you require assistance due to a disability applying for open positions please submit a request via this Accommodations Request Form.

Posting Statement

• At Salesforce we believe that the business of business is to improve the state of our world. Each of us has a responsibility to drive Equality in our communities and workplaces. We are committed to creating a workforce that reflects society through inclusive programs and initiatives such as equal pay, employee resource groups, inclusive benefits, and more. Learn more about Equality at www.equality.com and explore our company benefits at www.salesforcebenefits.com.

• Salesforce is an Equal Employment Opportunity and Affirmative Action Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Salesforce does not accept unsolicited headhunter and agency resumes. Salesforce will not pay any third-party agency or company that does not have a signed agreement with Salesforce. Salesforce welcomes all.

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Unleash Your Potential

When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world.

Accommodations

If you need a reasonable accommodation during the application or the recruiting process, please submit a request via this Accommodations Request Form.

Please note that Salesforce uses artificial intelligence (AI) tools to help our recruiters assess and evaluate candidates’ resumes and qualifications throughout the recruiting process. Humans will always make any candidate selection and hiring decisions. Please see our Candidate Privacy Statement for more information about how we use your personal data and your rights, including with regard to use of AI tools and opt out options.

Posting Statement

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.