Senior Influencer Marketing Manager

Posted Yesterday
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New York, NY, USA
Hybrid
Senior level
eCommerce • Food • Pet • Manufacturing
Spot and Tango is an innovative pet health & wellness brand dedicated to providing dogs with fresh, human grade meals.
The Role
Lead and scale the creator partnerships program: implement a CRM, own contracting and negotiations, manage part-time contractors, allocate influencer budget, brief and review creator content across TikTok/Instagram/YouTube Shorts, and run gifting/seeding to drive earned coverage.
Summary Generated by Built In
Who We Are

Spot & Tango is an innovative pet health & wellness brand that delivers personalized meal plans on a subscription basis. Our recipes are developed by leading animal nutritionists, and are made with only real, human-grade ingredients... and nothing artificial! We have lofty goals (to make every dog in the country healthier, and every pet parent happier!) and we are looking for the right people to help us get there. This is an exciting opportunity to join a VC-backed, high-growth, e-commerce startup and have an outsized impact in an extremely fast-paced environment. Plus, you get to think about dogs all day!

Who You Are

You are passionate about building and running Influencer programs. You're equally comfortable negotiating a rate, reading a performance report, and telling a creator why their draft isn't quite there yet.

As our new Sr. Influencer Marketing Manager, you will report directly to the Director of Growth Marketing, oversee a team of part-time contractors and work closely with the paid social team. You'll inherit a creator partnerships program with real traction and real revenue behind it. Your job is to turn it into a scalable machine with better systems, sharper creative and clear measurement backed by data. 

Responsibilities
  • Take our creator partnerships program from spreadsheets to a proper CRM, giving us clear visibility into the full creator recruitment pipeline from cold outreach to contract signing
  • Own the contracting process end to end: draft and negotiate terms, track usage rights and exclusivity windows, and keep renewals from lapsing
  • Manage a team of part-time contractors, setting priorities and quality standards for creator sourcing, outreach and negotiation
  • Manage the influencer budget set by the Director of Growth Marketing: allocate spend across creator tiers and channels, negotiate rates, and track cost-per-deliverable against targets
  • Maintain a steady monthly pipeline of high-quality content from existing creators: assign briefs, review drafts, and give feedback so work meets the creative standards set by the paid social team
  • Write new briefs based on emerging trends across TikTok, Instagram, and YouTube Shorts
  • Run the product gifting and seeding program: build loyalty with micro-influencers and long-tail creators through consistent, well-targeted sends, and use gifting to drive earned coverage around new product launches
Requirements
  • 4+ years of influencer or creator marketing experience
  • Experience managing budgets and agency relationships
  • Strong analytical skills with experience building reporting frameworks
  • Exceptional organizational skills, with a proven track record of handling hundreds simultaneous conversations 
  • Strong negotiation skills, and a clear sense of what a creator is actually worth to us — you can land a rate that works for both sides without burning the relationship
  • Impeccable attention to detail with contracts, and the discipline to keep terms tracked across a large and growing roster

This is a hybrid position based in our Midtown Manhattan office. 

In-office presence is required on Mondays, Wednesdays, and Thursdays.


Spot & Tango is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Skills Required

  • 4+ years of influencer or creator marketing experience
  • Experience managing budgets and agency relationships
  • Strong analytical skills with experience building reporting frameworks
  • Exceptional organizational skills; proven track record handling hundreds of simultaneous conversations
  • Strong negotiation skills and ability to set creator rates without damaging relationships
  • Impeccable attention to detail with contracts and tracking terms across a roster
  • Hybrid position based in Midtown Manhattan with required in-office presence Mondays, Wednesdays, and Thursdays

What the Team is Saying

Morgan
Marc
Kieran
Shohini
Jeff
Chondita
Lauren

Spot & Tango Compensation & Benefits Highlights

  • Healthcare Strength Company materials list medical, dental, and vision coverage, with additional mentions of mental-health benefits, FSAs, and disability insurance. The breadth is characterized as standard but generally acceptable for a growth-stage company.
  • Retirement Support A 401(k) plan with company match is explicitly offered. This provides long-term savings support alongside core pay.
  • Leave & Time Off Breadth Paid time off and paid company holidays are advertised, with some sources also describing generous or unlimited PTO and flexible scheduling options. The time-off framework covers the basics for most roles.

Spot & Tango Insights

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The Company
HQ: New York City, NY
150 Employees
Year Founded: 2015

What We Do

Here at Spot & Tango, we are on a mission to make your pet healthier and happier, simplifying your role as a pet parent along the way. Put simply: we exist to create more happy days with your dog. Since 2018, we’ve been cooking up fresh, whole ingredient meals personalized for dogs at prices humans can afford. We even created an entirely new category with UnKibble, the only Fresh Dry™ food for dogs. That’s how much we believe in the benefits of real food for our loyal companions. Our recipes are made with only whole vegetables, fruits, grains, and meats that we’d eat too. Plus, every vet-formulated meal plan is delivered directly to your door and completely customized to your dog’s weight, age, activity level, and health goals.

Why Work With Us

At Spot & Tango, we know that we're only as good as our people. We look for candidates who ask the right questions, have an entrepreneurial spirit, and learn at light speed. While we value experience, we also appreciate (and seek out!) fresh perspectives.

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Spot & Tango Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

Our hybrid policy requires employees to work in-person at our New York office Monday, Wednesday and Thursday. Employees are able to work from home on Tuesday and Friday.

Typical time on-site: 3 days a week
HQNew York, NY
Our office is in midtown Manhattan, just minutes away from the BDFM, 4, 5, 6, 1, 2, 7, and S subway lines, and Metro North (Grand Central). Also plenty of classic midtown bars + restaurants nearby (did someone say happy hour?), and tons of stores if the urge for a shopping spree ever strikes.

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