Senior Lifecycle Marketing Associate

Posted Yesterday
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New York, NY, USA
Hybrid
Senior level
eCommerce • Food • Pet • Manufacturing
Spot and Tango is an innovative pet health & wellness brand dedicated to providing dogs with fresh, human grade meals.
The Role
Own lifecycle strategy and execution for assigned product lines, building and optimizing email and SMS programs in Klaviyo. Manage audiences, QA, deliverability, compliance, testing, and measurement. Partner with design, analytics, and product to launch automated flows, improve retention, and drive repeat purchase revenue.
Summary Generated by Built In

Who We Are

Spot & Tango is an innovative pet health & wellness brand that delivers personalized meal plans on a subscription basis. Our recipes are developed by leading animal nutritionists and are made with only real, human-grade ingredients... and nothing artificial! We have lofty goals (to make every dog in the country healthier, and every pet parent happier!) and we are looking for the right people to help us get there. This is an exciting opportunity to join a VC-backed, high-growth e-commerce startup and have an outsized impact in an extremely fast-paced environment. Plus, you get to think about dogs all day!

Who You Are

You are curious, detail-oriented, and excel at using lifecycle and retention marketing skills to build experiences that keep customers coming back. You love digging into what drives retention and turning it into thoughtful, well-built email and SMS programs. You thrive in a fast-paced, collaborative environment and understand the importance of connecting the dots between customer needs, business goals, and the data behind them.

As a Senior LCM Associate on Spot & Tango's Lifecycle & Retention Marketing team, you will own lifecycle strategy and execution across a set of our product lines, running email and SMS end to end in Klaviyo from creative brief through build, QA, deployment, and optimization. You will partner cross-functionally with designers, analysts, engineers, and other stakeholders to build programs that turn a first order into a long-term one, including the opportunity to design and launch new lifecycle programs from scratch. This is an exciting opportunity to drive immediate impact at a leading pet health & wellness brand.

Responsibilities

  • Own lifecycle strategy, execution, and the calendar and testing roadmap for your product lines
  • Design and build new automated flows and campaign sends, and launch new lifecycle programs where none exist today
  • Execute email and SMS end to end in Klaviyo: build, QA, schedule, and deploy
  • Set up audiences, segments, and activity filters, and run full QA before every send, including links, dynamic content, cross-client rendering, and suppression and exclusion logic
  • Own list health and deliverability, and keep email and SMS compliant with CAN-SPAM, TCPA, and consent best practice
  • Partner with Design on clear creative briefs, and review creative against brand voice and deliverability standards before handoff
  • Map the customer journey and identify gaps in flow coverage across onboarding, retention, and winback
  • Own the metrics that matter to the business (retention, repeat purchase, and revenue from lifecycle), and design tests that isolate what you are trying to learn and read results with an eye for significance
  • Work cross-functionally with creative, analytics, and product to get programs built and measured

Requirements

  • Bachelor's degree
  • 4+ years of experience in lifecycle, CRM, or email marketing, ideally at a DTC or subscription business
  • Hands-on experience with Klaviyo or a comparable ESP
  • Strong attention to detail and QA discipline
  • Comfortable working in BI tools (Looker, Omni, or similar) to pull and analyze performance data
  • Fluent with AI tools and using them to do more: analyzing performance, automating reporting, and building strategy
  • Excellent communication and collaboration skills
  • A builder's mindset, comfortable owning programs end to end and creating structure where there isn't any yet
  • Comfortable working in a fast-paced startup environment and willing to take ownership to push projects over the finish line

This is a hybrid position based in our Midtown Manhattan office. 

In-office presence is required on Mondays, Wednesdays, and Thursdays.


Spot & Tango is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Skills Required

  • Bachelor's degree
  • 4+ years of experience in lifecycle, CRM, or email marketing (ideally DTC/subscription)
  • Hands-on experience with Klaviyo or a comparable ESP
  • Strong attention to detail and QA discipline
  • Comfortable using BI tools (Looker, Omni, or similar) to analyze performance data
  • Fluent with AI tools for analysis, automation, and strategy
  • Excellent communication and collaboration skills
  • Ability to own programs end-to-end and create structure where none exists
  • Comfortable working in a fast-paced startup environment and taking ownership to deliver projects

What the Team is Saying

Morgan
Marc
Kieran
Shohini
Jeff
Chondita
Lauren

Spot & Tango Compensation & Benefits Highlights

  • Healthcare Strength Company materials list medical, dental, and vision coverage, with additional mentions of mental-health benefits, FSAs, and disability insurance. The breadth is characterized as standard but generally acceptable for a growth-stage company.
  • Retirement Support A 401(k) plan with company match is explicitly offered. This provides long-term savings support alongside core pay.
  • Leave & Time Off Breadth Paid time off and paid company holidays are advertised, with some sources also describing generous or unlimited PTO and flexible scheduling options. The time-off framework covers the basics for most roles.

Spot & Tango Insights

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The Company
HQ: New York City, NY
150 Employees
Year Founded: 2015

What We Do

Here at Spot & Tango, we are on a mission to make your pet healthier and happier, simplifying your role as a pet parent along the way. Put simply: we exist to create more happy days with your dog. Since 2018, we’ve been cooking up fresh, whole ingredient meals personalized for dogs at prices humans can afford. We even created an entirely new category with UnKibble, the only Fresh Dry™ food for dogs. That’s how much we believe in the benefits of real food for our loyal companions. Our recipes are made with only whole vegetables, fruits, grains, and meats that we’d eat too. Plus, every vet-formulated meal plan is delivered directly to your door and completely customized to your dog’s weight, age, activity level, and health goals.

Why Work With Us

At Spot & Tango, we know that we're only as good as our people. We look for candidates who ask the right questions, have an entrepreneurial spirit, and learn at light speed. While we value experience, we also appreciate (and seek out!) fresh perspectives.

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Spot & Tango Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

Our hybrid policy requires employees to work in-person at our New York office Monday, Wednesday and Thursday. Employees are able to work from home on Tuesday and Friday.

Typical time on-site: 3 days a week
HQNew York, NY
Our office is in midtown Manhattan, just minutes away from the BDFM, 4, 5, 6, 1, 2, 7, and S subway lines, and Metro North (Grand Central). Also plenty of classic midtown bars + restaurants nearby (did someone say happy hour?), and tons of stores if the urge for a shopping spree ever strikes.

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