Spot & Tango Offices

Own and scale YouTube, Search, Shopping, and emerging paid media channels to drive efficient customer acquisition. Develop testing roadmaps, manage budgets and pacing, evaluate creative and audience performance, reconcile attribution sources, build BI dashboards, and identify growth opportunities. Partner with creative, influencer, product, data, and platform teams to improve performance and diversify the media mix.

Leads strategic projects by building analytical models, evaluating growth opportunities, developing decision frameworks, and presenting recommendations to senior leadership. Owns consumer and competitor research, including surveys and interviews, while monitoring market activity. Partners cross-functionally with Marketing, Product, Finance, and Operations to create execution plans, track risks, and drive initiatives from concept through implementation.

Manages influencer outreach, creator negotiations, briefs, content feedback, performance tracking, contracts, payments, and gifting. Supports public relations initiatives, press events, grassroots activations, community partnerships, and marketing campaigns. Collaborates cross-functionally, analyzes campaign results, and recommends improvements to grow brand awareness.