The Role
Lead OKX's retail growth strategy for Brazil: design and scale channel, partnership, product-led, community, influencer, PR, events, and offline campaigns; define KPIs, analyze performance, use AI tools to accelerate workflows, and manage budgets, partners, and stakeholders to drive measurable user growth.
Summary Generated by Built In
Who We Are What We Look For In You Perks & Benefits
At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom. OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves. Across our multiple offices globally, we are united by our core principles: We Before Me, Do the Right Thing, and Get Things Done. These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er. OKX is part of OKG, a group that brings the value of Blockchain to users around the world, through our leading products OKX, OKX Wallet, OKLink and more.
What You’ll Be Doing - Develop and execute OKX’s retail growth strategy for Brazil, aligning local priorities with the company’s broader business objectives.
- Build and scale growth initiatives across relevant channels, partnerships, product-led programs, community activations, and local campaigns.
- Lead relationships with influencers and KOLs, from selection and negotiation to campaign execution and performance management.
- Support local PR efforts, working with global internal teams and external agencies to strengthen brand visibility and reputation.
- Own the strategy and execution of events, sponsorships, and offline activations that drive awareness, engagement, and user growth.
- Define KPIs, analyze performance, and translate data into actionable insights that drive measurable business results.
- Use AI tools to accelerate research, analysis, experimentation, personalization, content workflows, and operational efficiency.
- Manage multiple workstreams, budgets, partners, and stakeholders in a fast-paced, results-oriented environment.
- Minimum of 8 years of experience in Marketing/Growth in fast paced industry.
- Strong familiarity with AI tools and a practical understanding of how to apply them to analysis, experimentation, personalization, and productivity.
- A highly data-driven and results-oriented mindset, with a proven ability to turn insights into measurable growth.
- Exceptional communication and stakeholder-management skills.
- An entrepreneurial mindset, with strong ownership, adaptability, and bias toward action.
- Excellent organization and project-management capabilities.
- A genuine passion for crypto, blockchain technology, and digital assets.
- Flexibility to adapt working hours to collaborate effectively across multiple time zones.
- Fluency in Portuguese and English.
- Competitive total compensation package
- L&D programs and Education subsidy for employees' growth and development
- Various team building programs and company events
- Wellness and meal allowances
- Comprehensive healthcare schemes for employees and dependants
- More that we love to tell you along the process!
#LI-SK1
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Notice:
All official OKX vacancies are published on this website. While roles may appear on selected third-party platforms from time to time, information on other sites may be inaccurate or outdated. If in doubt, please apply directly through our official careers website.
Information collected and processed as part of the recruitment process of any job application you choose to submit is subject to OKX's Candidate Privacy Notice.
Skills Required
- Minimum of 8 years of experience in Marketing/Growth in fast paced industry
- Strong familiarity with AI tools and practical understanding of applying them to analysis, experimentation, personalization, and productivity
- Highly data-driven and results-oriented with proven ability to turn insights into measurable growth
- Exceptional communication and stakeholder-management skills
- Entrepreneurial mindset with strong ownership, adaptability, and bias toward action
- Excellent organization and project-management capabilities
- Genuine passion for crypto, blockchain technology, and digital assets
- Flexibility to adapt working hours to collaborate across multiple time zones
- Fluency in Portuguese and English
OKX Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about OKX and has not been reviewed or approved by OKX.
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Fair & Transparent Compensation — Pay is considered competitive or above market, especially in engineering, product, and legal roles across major hubs. This positioning is consistently cited as a major attraction for candidates.
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Healthcare Strength — Role descriptions indicate comprehensive medical, dental, vision, life, and disability coverage, with employer-paid premiums in some cases. Health coverage is highlighted alongside core benefits like PTO and parental leave.
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Wellbeing & Lifestyle Benefits — Allowances for education and fitness, meal perks and snacks, team-building budgets, and structured learning programs are described across locations. These extras enhance the total rewards package beyond base pay.
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The Company
What We Do
Founded in 2017, OKX is one of the world’s leading cryptocurrency spot and derivatives exchanges. OKX innovatively adopted blockchain technology to reshape the financial ecosystem by offering some of the most diverse and sophisticated products, solutions, and trading tools on the market. Trusted by more than 20 million users in over 180 regions globally, OKX strives to provide an engaging platform that empowers every individual to explore the world of crypto. In addition to its world-class DeFi exchange, OKX serves its users with OKX Insights, a research arm that is at the cutting edge of the latest trends in the cryptocurrency industry. With its extensive range of crypto products and services, and unwavering commitment to innovation, OKX’s vision is a world of financial access backed by blockchain and the power of decentralized finance.
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