The successful candidate will be a master of strategic storytelling, capable of building powerful economic narratives and unbranded awareness campaigns that challenge the status quo and prepare the market for next-generation solutions.Job Description
Roles and Responsibilities
As the Senior Global Marketing Leader, reporting to the Senior Director, Global Marketing, you will lead the following strategic areas:
1. Strategic & Upstream Marketing
- Commercial Assessment: Lead the commercial assessment and business case development for new opportunities, ensuring alignment with long-term strategy.
- Value Proposition & TPP: Define and build robust Value Propositions and Target Product Profiles (TPP) that resonate across diverse global markets.
- Market Shaping: Own and execute market-shaping activities to pave the way for innovation and clinical adoption.
- Go-to-Market (GTM) Strategy: Design comprehensive GTM strategies, including channel strategy and multi-stakeholder messaging.
2. Evidence & Economic Narrative
- Pre-Launch Strategy: Develop and lead pre-launch evidence generation strategies to support clinical and economic claims.
- Economic Narrative: Build compelling economic narratives that demonstrate value to healthcare systems, payers, and providers.
3. Campaign & Digital Innovation
- Omnichannel Upstream Campaigns: Lead unbranded awareness, scientific evidence dissemination, and data-driven personalization efforts.
- Digital Strategy: Drive global digital engagement and Direct-to-Consumer (DTC) strategies where applicable.
- Persona & Journey Mapping: Utilize deep insights for persona development and end-to-end customer journey mapping.
4. Advocacy & Stakeholder Engagement
- KOL & Advisory Boards: Build and manage relationships with Key Opinion Leaders (KOLs) and lead Global Advisory Boards.
- External Advocacy: Engage with Patient Advocacy Groups and Customer Advocacy Groups to ensure the "voice of the patient" is central to our strategy.
- Executive Influence: Manage senior stakeholder engagement, providing strategic guidance on portfolio direction and market dynamics.
Qualifications
- Education: Bachelor’s degree in Marketing, Business, or a related field; Master’s degree (MBA) or equivalent marketing knowledge is highly preferred.
- Experience: Progressive experience in global marketing, with a heavy emphasis on upstream/strategic marketing within the healthcare, MedTech, or life sciences sectors.
- Launch Excellence: Proven track record of managing end-to-end global product launches and executing high-impact omnichannel campaigns.
- Analytical Rigor: Strong experience in commercial assessment, business case development, and leveraging data-driven insights to inform strategy.
- Communication: Exceptional strategic storytelling and communication skills, with the ability to translate complex data into a compelling narrative for senior leadership.
- Leadership: Demonstrated ability to influence in a matrixed environment and lead cross-functional teams without direct authority.
THIS IS ROLE IS OPEN ANYWHERE IN EUROPE AND USA
Additional InformationRelocation Assistance Provided: No
Skills Required
- Bachelor's degree in Marketing, Business, or related field
- Master's degree (MBA) or equivalent marketing knowledge
- Progressive experience in global marketing, particularly in healthcare, MedTech, or life sciences
- Proven track record of end-to-end global product launches
- Exceptional strategic storytelling and communication skills
GE Healthcare Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about GE Healthcare and has not been reviewed or approved by GE Healthcare.
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Healthcare Strength — Healthcare coverage is portrayed as comprehensive, including medical, dental, and vision options with HSA-eligible choices and preventive care coverage. Mental health and well-being support programs are also emphasized as part of the overall package.
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Retirement Support — Retirement support is described as meaningful, with a 401(k) match and additional programs such as student-loan matching in some descriptions. Legacy pension and retiree medical obligations for certain closed groups also signal continued support for long-tenured populations.
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Strong & Reliable Incentives — Variable and role-linked earning opportunities appear attractive in some job families, including high on-target earnings potential in certain sales roles. Additional role-based perks like company cars and travel-related reimbursements further increase the perceived value of total rewards in those positions.
GE Healthcare Insights
What We Do
Every day millions of people feel the impact of our intelligent devices, advanced analytics and artificial intelligence. As a leading global medical technology and digital solutions innovator, GE Healthcare enables clinicians to make faster, more informed decisions through intelligent devices, data analytics, applications and services, supported by its Edison intelligence platform. With over 100 years of healthcare industry experience and around 50,000 employees globally, the company operates at the center of an ecosystem working toward precision health, digitizing healthcare, helping drive productivity and improve outcomes for patients, providers, health systems and researchers around the world. We embrace a culture of respect, transparency, integrity and diversity.
