Field Marketing Director

Reposted 12 Days Ago
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Hyderabad, Telangana, IND
In-Office
Senior level
Artificial Intelligence • Consumer Web • Edtech • HR Tech • Information Technology • Software • Conversational AI
Where skills fuel growth
The Role
Lead India field and event marketing strategy, own event planning and budgets, align sales/BDR for integrated demand-generation, track CRM/marketing automation metrics, manage vendors and stakeholders, and drive pipeline-sourced outcomes across major Indian metros.
Summary Generated by Built In

At Skillsoft, we believe skills fuel growth. Our mission is to empower every organization and every learner to turn constant change into continuous growth. As part of the team, your skills will help organizations understand what skills they have, what they need next, and how to apply them in ways that drive real performance and progress.


Skillsoft accelerates growth in India, and we’re hiring an experienced Senior Field & Event Marketing Manager based in India to craft and execute Field Marketing and campaign strategy alongside a Field Marketing Manager. In this exciting Individual Contributor role, you will have the opportunity to work closely with the current Field Marketing Manager resource.  You’ll own India’s event strategy, budgets, stakeholder relationships, and reporting, while partnering closely with India sales leadership and global marketing to run integrated demand generation programs for the region. This role is ideal for a tech marketing leader  who understands how to win in India through standout experiences and disciplined pipeline impact!

Key Responsibilities

  • India Event Strategy Ownership: Build and own the India events plan (field events, executive roundtables, customer/partner forums, industry conferences) aligned to regional pipeline targets and priority accounts
  • Demand Gen Program Leadership (India): Partner with India sales to create integrated demand gen strategy around events (pre-event outreach, account-based invites, nurture, BDR/sales follow-up) that drive qualified meetings and sourced/influenced pipeline
  • Sales & BDR Alignment: Align sales and BDR teams to a single mission-focused direction for roles & responsibilities, follow-up strategy, and clear handoffs to ensure engagement is effectively converted into meetings and opportunities
  • Budget, Vendors & Procurement: Own India field marketing budgets and forecasting; negotiate with venues and suppliers as-needed alongside the Field Marketing Manager
  • Measurement & Pipeline Attribution: Define success metrics (registrations, attendance, meeting set, lead/opportunity contribution, pipeline sourced/influenced); track performance in CRM/marketing automation; and share clear readouts and recommendations
  • Stakeholder Relations: Be the key point of contact for Skillsoft APAC stakeholder relationship with India regional VP of Sales and EVP of APAC Sales. Responsible for reporting, building trust, and ensuring clear and effective communication at all times

Skills & Qualifications Required

  • 12+ years of professional B2B Marketing Strategy experience, with deep ownership of in-person events/field marketing programs in India (enterprise/SaaS preferred)
  • Expert understanding of India enterprise buyer journeys, tech marketing channels, and regional nuances across major metros (e.g., Bengaluru, Mumbai, Delhi NCR, Hyderabad, Pune)
  • Experience in and ability to independently run complex event programs end-to-end and influence senior stakeholders (sales leaders, executives, partners) without direct authority
  • Excellent program management skills (communications, budgets, timelines, vendors, risk management) with a strong bias for measurable outcomes and continuous optimization
  • SaaS or enterprise technology marketing experience strongly preferred, including familiarity with long sales cycles and multi-stakeholder buying committees
  • Strong event production instincts and vendor/agency negotiation skills (AV, fabrication, experiential, F&B, venues) with attention to detail and brand standards
  • ABM and digital campaign experience required, with a track record of integrating these motions with in-person events to drive pipeline
  • Superb written and verbal communication skills and ability to manage multiple internal stakeholders, set and align to stakeholder expectations, and provide concise reporting
  • Ability to travel across India as needed for events (typically up to 25–35%)
MORE ABOUT SKILLSOFT:

Skillsoft (NYSE: SKIL) is a global leader in AI-native skills management for the human + AI era. By unifying learning, real-time skills intelligence, and workforce insights, Skillsoft helps enterprises build their Skillforce™ — humans and AI working together to drive measurable business outcomes. Through personalized, interactive learning across leadership, technology, and compliance, Skillsoft enables organizations to close critical skill gaps and accelerate transformation. Skillsoft is trusted by thousands of organizations worldwide, including 60% of the Fortune 1000, and supports a global community of more than 105 million learners. Learn more at skillsoft.com.


Thank you for taking the time to learn more about us. 
If this opportunity intrigues you, we would love for you to apply!

NOTE TO EMPLOYMENT AGENCIES: We value the partnerships we have built with our preferred vendors. Skillsoft does not accept unsolicited resumes from employment agencies.  All resumes submitted by employment agencies directly to any Skillsoft employee or hiring manager in any form without a signed Skillsoft Employment Agency Agreement on file and search engagement for that position will be deemed unsolicited in nature.  No fee will be paid in the event the candidate is subsequently hired as a result of the referral or through other means.

Skillsoft is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, age, national origin, disability, veteran status, genetic information, and other legally protected categories.

Skills Required

  • 12+ years of B2B marketing strategy experience with ownership of in-person events/field marketing in India
  • Deep understanding of India enterprise buyer journeys and regional marketing nuances across major metros
  • Experience running complex event programs end-to-end and influencing senior stakeholders without direct authority
  • Strong program management skills including communications, budgets, timelines, vendors, and risk management
  • Ownership of field marketing budgets, forecasting, and vendor/venue negotiation experience
  • ABM and digital campaign experience integrated with in-person events to drive pipeline
  • Experience with CRM and marketing automation for measurement and pipeline attribution
  • Strong event production instincts and vendor/agency negotiation skills (AV, fabrication, F&B, venues)
  • Excellent written and verbal communication and stakeholder management skills
  • SaaS or enterprise technology marketing experience
  • Enterprise/SaaS background for event/field marketing
  • Ability to travel across India as needed for events (typically up to 25-35%)

What the Team is Saying

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Skillsoft Compensation & Benefits Highlights

How does Skillsoft ensure its pay and bonus plans are competitive?

Skillsoft’s compensation is supported by employee feedback around market-rate pay, bonus opportunities, benefits and total rewards. The company pairs compensation with flexibility, learning access and career development programs that employees describe as part of the overall value of working there.

  • Market-aligned pay and bonus opportunities: Employees describe Skillsoft’s compensation as competitive, especially in roles with bonus potential. Employees surveyed on external review sites cite “salary plus bonus potential” as market rate, quarterly bonus access in sales and a strong compensation plan. A marketing employee cited “great pay,” while a solution design architect described Skillsoft as offering a “very competitive benefits and total compensation package.” (Comparably; Glassdoor)
  • Performance-based rewards: Skillsoft employees point to bonus opportunities as part of the company’s rewards approach. A software engineer said their bonus was “excellent,” while sales employees cite quarterly bonus access as part of their compensation package.
  • Benefits as part of total rewards: Skillsoft’s total rewards are also supported by employee comments about health benefits, insurance benefits, flexible time off, remote work and work-life balance. Employees surveyed on external review sites cite health benefits and insurance benefits as strengths, while other employees highlight great benefits, remote-first work and flexibility as part of the employee experience. (Comparably; Glassdoor)
  • Growth and learning as added value: Skillsoft’s rewards approach is connected to its employee growth culture. The company provides employees with access to Percipio, Aspire Journeys, role-based pathways, instructor-led training, coaching and CAISY® simulations. Employees describe Skillsoft as a place with “continuous learning opportunities across the tech stack” and “no better place to learn and grow.” 

External signals:

Compensation and bonus: Employees on external review sites cite market-rate salary plus bonus potential, quarterly bonus access in sales, a strong compensation plan, “great pay” and an “excellent” bonus as compensation strengths. (Comparably; Glassdoor)

Total rewards: Employees on external review sites describe Skillsoft as offering “great benefits,” a “very competitive benefits and total compensation package” and benefits that support work-life balance, flexibility and employee growth. (Glassdoor)

Health and insurance: Employees on external review sites cite health benefits, insurance benefits and good health plans as strengths of Skillsoft’s employee experience. Mental health benefits are also listed among Skillsoft’s employee benefits. (Comparably)

Flexibility as a reward: Employees on external review sites connect rewards not only to pay, but also to remote work, flexible hours, flexible time off, independence and management that avoids micromanaging. (Glassdoor; Comparably)

Bottom line: Skillsoft supports competitive pay through market-rate compensation, bonus opportunities and a broader total rewards experience that includes benefits, flexibility and career development.

Skillsoft Insights

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The Company
HQ: Nashua, NH
2,900 Employees
Year Founded: 1998

What We Do

Skillsoft (NYSE: SKIL) is a global leader in AI-native skills management for the human + AI era. By unifying learning, real-time skills intelligence, and workforce insights, Skillsoft helps enterprises build their Skillforce™ — humans and AI working together to drive measurable business outcomes. Through personalized, interactive learning across leadership, technology, and compliance, Skillsoft enables organizations to close critical skill gaps and accelerate transformation. Skillsoft is trusted by thousands of organizations worldwide, including 60% of the Fortune 1000, and supports a global community of more than 105 million learners. Learn more at skillsoft.com.

Why Work With Us

We help the world's biggest companies build better workforces — and we invest just as much in our own people. Learning new skills is a core part of your job here. We're fully remote, spread across the globe, and united by a shared belief that learning changes careers.

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Skillsoft Offices

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Employees work remotely.

Typical time on-site:
HQNashua, NH
Bracknell, GB
Dublin, IE
Düsseldorf, DE
Greenwood Village, CO
Hyderabad, Telangana
Rueil-Malmaison, FR
Singapore
Sydney, New South Wales
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