Senior Experiential Producer - NYC (6 Month Contract)

Posted 53 Minutes Ago
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New York, NY, USA
Hybrid
77-77 Hourly
Senior level
eCommerce • Healthtech • Kids + Family • Retail • Social Media
The trusted platform for millions of growing families, with products and services across commerce, media, and health.
The Role
Lead strategy, creative concepting, and end-to-end production for Babylist events, brand activations, pop-ups, venue rentals, and partner-sponsored experiences. Responsibilities include creating concepts and layouts, managing vendors and budgets, coordinating timelines, overseeing load-in and strike, running events onsite, troubleshooting, and completing post-event recaps. The hybrid NYC role requires showroom presence at least three days weekly and occasional weekend work.
Summary Generated by Built In

What the Role Is

Babylist is hiring a Senior Experiential Producer for a 6-month engagement who's comfortable leading the strategy, creative direction, and production of events — from marquee Registry Weekend events to partner-sponsored showroom takeovers and brand pop-ups. You'll take a loose brief and own it end to end: concept, creative, vendors, budget, and show-running inside our NYC showroom in Soho. You own how each individual event is conceived and brought to life. Expect several events moving at once, each at a different stage, from early concept through post-event recap. 
This is a hybrid role based out of NYC with required presence at the NYC Showroom at least 3 days a week with the occasional weekend. On event days, hours could stretch earlier and later to cover load-in (as early as 7am) and breakdown (as late as 9pm), but that's specific to event days, not the norm.

Events you’d be responsible for and expected to be on site for: 

Overview of Events, Pop-ups and Brand Activations

October

  • 10/27 Venue Rentals: A partner-rented panel discussion hosted in our owned-and-operated space. The producer serves as the primary venue point of contact — leading walkthroughs, sharing our approved vendor list, and handling the logistics that let the outside team produce smoothly on their own.

November

  • 11/9 and 11/10 Venue Rentals: Two partner-rented activations in our owned-and-operated event space. The producer serves as the primary venue point of contact — leading walkthroughs, sharing our approved vendor list, and handling the logistics that let the outside team produce smoothly on their own. With back to back events, producers will need to ensure that load in and break down is done seamlessly.

December

  • 12/5–12/6 Registry Weekend: Babylist's signature two-day consumer event welcoming 2,000 people in our showroom featuring approximately 8–10 brand partners, educational programming, product demonstrations, gifting, food and beverage, and immersive guest experiences.
  • 12/9: Social Impact Event: A custom partner-sponsored showroom experience featuring branded storytelling, product education, curated guest experiences, décor, food and beverage, gifting, and influencer programming.

January

  • 1/14 and 1/28: Babylist-produced Event: Two custom partner-sponsored showroom experiences featuring branded storytelling, product education, curated guest experiences, décor, food and beverage, gifting, and influencer programming.

February

  • 2/6–2/7 Registry Weekend: Babylist's signature two-day consumer event welcoming 2,000 people in our showroom featuring approximately 8–10 brand partners, educational programming, product demonstrations, gifting, food and beverage, and immersive guest experiences.

Who You Are

  • Comfortable leading strategy, concepting, and production of an event, start to finish — this isn't a role where someone else hands you the concept.
  • Deeply plugged into the brand activation + experiential world — you know what the coolest brand activations out there look like, you know what's trending, and you have impeccable taste to bring it to life.
  • Able to originate the concept yourself — you can build a mood board and a full concept deck from scratch, not just execute someone else's vision.
  • Track record producing design-driven brand experiences and pop-ups — you know the process of turning a brief into a full-blown event, from décor to negotiating with vendors to custom fabrication.
  • Able to run large and small-scale event productions — you feel just as comfortable executing a 500+ person event at the Babylist Showroom as back-to-back 10–15 person influencer gatherings on consecutive weekends.
  • Comfortable holding several events at overlapping stages at once — one in planning, one in production, one in recap — without dropping a thread.
  • Experienced building and managing vendor budgets (catering, rentals, florals, fabrication, AV, photography) and keeping production on time and on budget.
  • You naturally reach for AI in your work — at Babylist, every team uses AI daily. You're already using it to move faster and improve your output, and you stay curious about what's coming next.

How You Will Make An Impact

  • Set the strategy and concept for individual events — mood boards, decks, layouts, décor, spatial planning — then produce them yourself, concept through strike.
  • Produce Babylist's signature Registry Weekend events in New York and lead partner-sponsored showroom experiences, from 15-person influencer gatherings to 500+ person multi-programming events.
  • Turn concepts and approved briefs into real production plans, timelines, and workbacks, and lead the planning meetings that keep internal teams and vendors aligned.
  • Source and manage production vendors — rentals, florals, fabrication, AV, photography, signage, catering — and oversee logistics from delivery through installation and breakdown.
  • Run load-in, show, and strike onsite, owning the run of show and troubleshooting in real time.
  • Wrap up production post-event, document learnings, and feed them into Babylist's internal recap process and the next event's planning.
  • Keep a rolling calendar moving — often conceiving the next quarter's Registry Weekend while still executing the current one

About Compensation

We use a market-based approach to compensation. The hourly rate for this role is:

$76.92 per hour

Who We Are

Babylist is the leading platform for expecting and new families. More than 10 million people shop with Babylist every year, making it the go-to destination for seamless purchasing, guidance, and expert recommendations. As a modern, AI-forward tech company, Babylist has expanded from a universal registry into a full ecosystem — the Babylist Shop, Babylist Health, Babylist Money, NYC and LA showrooms, branded content, and more — generating $750M in revenue in 2025. Building the generational brand in baby, Babylist is reshaping the $235B kids and baby market and helping parents feel confident, connected, and cared for at every step.

Our Ways of Working

Babylist is remote-first with team members across the U.S. and Canada who move fast, think smart, and use AI as part of how they work every day — not as an experiment, as an expectation. We come together twice a year to build the relationships behind the work, and we hire people who are genuinely excited about what's possible and prove it through how they show up.

Important Notices

Recorded Interviews. Babylist uses an interview recording tool to record and transcribe interviews for evaluation purposes in accordance with applicable privacy laws. By participating in an interview, you consent to this recording and transcription.

Interview Integrity. AI is part of how we work at Babylist. We expect you to use it too. Your application and interviews should still reflect you and your own thinking. We'll tell you when AI is encouraged. Misrepresentation at any stage may result in removal from consideration for this and future roles.

How We Review Applications We use AI throughout our hiring process to help review, screen, and assess applications. These tools support our team's review; they do not replace it, and every hiring decision is made by a person.

Connections at Babylist. If you have a family member or close personal relationship with a current Babylist employee, please let your recruiter know. This helps us keep our process fair and transparent for everyone.

Protect Yourself from Scams. All official outreach comes from the Babylist Talent Team via @babylist.com email addresses only. We will never ask for payment or personal financial information. If you receive outreach via WhatsApp, Telegram, or a non-Babylist email, it's not us. Verify open roles at babylist.com/careers.

Skills Required

  • Experience leading event strategy, concepting, and production from start to finish
  • Experience creating mood boards and full concept decks from scratch
  • Deep knowledge of brand activation and experiential marketing
  • Track record producing design-driven brand experiences and pop-ups
  • Experience managing event production processes, including decor, vendor negotiation, and custom fabrication
  • Ability to execute both large-scale events of 500 or more attendees and small influencer gatherings
  • Ability to manage multiple events at overlapping planning, production, and recap stages
  • Experience building and managing vendor budgets for catering, rentals, florals, fabrication, AV, and photography
  • Ability to keep event production on schedule and within budget
  • Comfort using AI to improve work output and productivity
  • Ability to develop production plans, timelines, workbacks, layouts, and spatial plans
  • Experience sourcing and managing event production vendors
  • Ability to oversee delivery, installation, load-in, show execution, breakdown, and strike onsite
  • Ability to run a show and troubleshoot issues in real time
  • Availability to work hybrid from NYC with showroom presence at least three days per week
  • Availability for occasional weekend and extended event-day hours

What the Team is Saying

Victoria McCulloh
Becky Lehman
Andy Aragon
TJ Moretto
Liz Primm
Katie Pennachio

Babylist Compensation & Benefits Highlights

  • Healthcare Strength — Full-time employees are described as receiving 100% employer-paid medical, dental, and vision coverage, with added support for mental health, gender-affirming care, parenting, and childcare. Feedback suggests the quality and breadth of health coverage are standout strengths.
  • Parental & Family Support — The package includes up to 24 weeks of paid parental leave with defined fully paid weeks for both birthing and non-birthing parents, plus fertility coverage without a diagnosis and a $5,000 reproductive-care stipend. Feedback suggests family-building benefits are unusually substantial.
  • Leave & Time Off Breadth — Employees are offered vacation time, nine wellness days, ten paid holidays including a floating holiday, and a year-end Winter Wonder Week closure. Feedback suggests these provisions create meaningful opportunities for rest and recovery.

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The Company
HQ: Emeryville, CA
300 Employees
Year Founded: 2011

What We Do

Babylist is the trusted platform for millions of growing families. For over a decade, Babylist has been the technology solution for expecting parents and the community that supports them, expanding from baby registry into a full-service platform that helps parents make decisions with confidence, stay connected, and build happy and healthy families. Every year Babylist helps over 9M people make purchases through its registry, app, ecommerce shop, and comprehensive product guides. The Babylist ecosystem now includes Babylist Health, which provides access to products and services including insurance-covered breast pumps, Expectful, a new voice in health and wellness for pre-pregnancy through postpartum care, and The Push, a branded content studio that works with the biggest companies in the baby space. With over 59M monthly pageviews and 1.2M TikTok followers, Babylist is a generational brand leading the $88 billion baby product industry.

Why Work With Us

Babylist thrives as a remote-first company, with HQ team members located across the U.S. and Canada. We meet in person twice a year—once as a company and once by department to strengthen the relationships that power our work. We show up consistently, stay purpose-driven, and achieve results —together, from anywhere.

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Babylist Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

We're remote-first and we offer a home office stipend to set up your workspace! We value being together in person too, so we bring the team together for offsites 1-2 times a year.

Typical time on-site: Not Specified
Company Office Image
HQEmeryville, CA
Austin, TX
Boston, MA
Los Angeles, CA
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