Jobs at Babylist

Own Babylist’s SEO, AEO, and GEO strategy across traditional search and AI-powered platforms. Lead the organic search roadmap, technical SEO, content standards, measurement, AI-driven systems, brand search attribution, and agentic commerce initiatives. Partner with Marketing, Engineering, Editorial, Merchandising, and Partnerships to increase visibility, citations, registry signups, and revenue.

Own replenishment, order writing, inventory forecasting, and open-to-buy planning for Furniture and Monitors. Manage dropship vendors, monitor availability and out-of-stocks, resolve fulfillment risks, and deliver sales and inventory recaps. Partner with Merchandising, Supply Chain, and Finance on assortment changes, new product introductions, and category health. The role requires advanced Excel, retail math, planning-system proficiency, strong vendor communication, and effective use of AI tools.

Own Babylist Media’s ad technology, inventory, yield, and offsite distribution strategy. Configure and optimize Koddi, establish capacity and prioritization rules, improve eCPM, fill, and utilization, and transition sponsorships toward CPM and self-serve buying. Lead outsourced ad operations partners, incident response, campaign delivery health, and distribution across Meta, TikTok, YouTube, Pinterest, and Babylist Connect. This player-coach role combines hands-on ad server administration, strategy, vendor management, and cross-functional communication.

Own the strategy, architecture, development, deployment, monitoring, and continuous improvement of production personalization and recommendation systems. Build custom embeddings, ranking models, and shared representations across feeds, search, and recommendations. Lead ambiguous problems from concept to measurable customer impact, establish AI evaluation standards, partner with product and data teams, make cross-team technical decisions, and coach senior engineers.

Own the direction and implementation of Babylist’s personalization domain, including recommendation, search, feed models, custom embeddings, and shared representations. Take ambiguous problems from concept through production, owning architecture, deployment, monitoring, retraining, evaluation, and customer impact. Partner with product, design, and data, establish AI development standards, make cross-team technical decisions, and coach senior engineers while remaining hands-on with complex machine learning systems.

Owns day-to-day operations for an on-site fulfillment center, including front desk management, facilities, supplies, vendor relationships, budgets, workplace safety support, culture programming, and internal communications. Builds operating processes for spend tracking, vendor terms, furniture requests, and engagement programs across multiple shifts.

Build and own Babylist’s proactive PR and communications strategy across consumer, corporate, executive, product, partnerships, culture, and social impact narratives. Develop thought leadership, ghostwrite executive content, secure high-impact media and podcast placements, manage PR and influencer agencies, lead awards strategy, create communications playbooks and collateral, and measure impact. The role requires East Coast availability and short-notice travel to NYC.

Leads a team of five experienced analysts and data scientists while personally owning strategic analytics across ecommerce, health, supply chain, inventory, fulfillment, and merchandising. Partners with executives, establishes KPI and reporting standards, prioritizes the analytics roadmap, and delivers actionable business insights. The role also advances AI-native, self-service analytics capabilities, strengthens data governance and quality, and builds a high-performing analytics culture.

Lead and develop five experienced analysts and data scientists while personally owning analytics across ecommerce, health, and supply chain. Partner with executives, establish KPI and reporting standards, prioritize the analytics roadmap, deliver strategic insights, and advance AI-native self-service analytics tools. The role combines people leadership, hands-on analysis, data governance, and business strategy in a remote-first environment.

Owns financial visibility and performance for the e-commerce business, including forecasting, budgeting, variance analysis, pricing and promotion ROI, margin reporting, accruals, dashboards, and executive and board presentations. Partners cross-functionally to ensure data integrity, establish financial processes, identify risks and opportunities, and implement AI-enabled improvements across FP&A workflows.

Lead Babylist's merchandise planning, allocation, and inventory strategy for $1B+ scale. Build and scale the Planning org, drive forecasting/allocation platform adoption, set operating standards and KPIs (in-stock, weeks of supply, aged inventory), own inventory deployment and drop-ship strategy across distribution, and partner with Merchandising, Supply Chain, and Data/Finance to improve customer experience and working capital.

Own and evolve Babylist's AWS infrastructure, Terraform IaC, Kubernetes/EKS clusters, CI/CD, and observability for a platform serving millions. Lead incident response, improve developer tooling, and set reliability standards across engineering teams.

Own end-to-end product experiences across web and native mobile: set design vision, run user research, rapidly prototype (AI-enabled), write production frontend code, evolve design systems, mentor designers, and drive measurable product outcomes.

Lead end-to-end ownership of a major consumer product surface, set one-year strategy and quality standards, use AI-native tools to prototype and ship, mentor PMs, define KPIs, and drive measurable business impact while raising the team's AI-product craft.

Lead cross-pod technical direction and system design for high-scale backend services, embed AI-native development practices, collaborate with product and design, mentor engineers, and drive ambiguous initiatives from design through production.

Lead end-to-end UX across Babylist web and mobile: run user research, build rapid interactive prototypes, write production front-end code, evolve the design system, instrument outcomes, and champion AI-native design workflows to create intuitive, delightful experiences for families.

Lead end-to-end user experience design for web and native mobile products, running research, building rapid prototypes and production frontend code, evolving the design system, leveraging AI-native workflows, and partnering with PMs, engineers, and analysts to drive user-centered, outcome-focused product improvements.

The Staff Product Designer owns a major Babylist experience, designing user interactions across web and mobile, utilizing AI tools and frontend coding skills, while ensuring a user-centered approach and organizational alignment on product vision.

The Staff Product Manager will own a major consumer surface or core customer journey at Babylist, defining product strategy, ensuring quality, and leading execution while promoting AI-native workflows and innovation.

This posting is a referral intake: if a current Babylist employee referred you, submit your info for consideration across open and future roles. Recruiters will review referrals, contact strong matches, and keep referred profiles flagged. The posting describes desired candidate traits (self-directed, mission-oriented, clear communicator, team player, comfortable using AI) rather than a specific job.