Senior Director Product Marketing– Developer Services

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Job Category

Marketing & Communications

Job Details

About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

At Salesforce, our Product Marketers craft inspirational stories and deliver ground-breaking product demos to people around the world. We develop product messaging and positioning, go-to-market programs, campaigns, events, and sales enablement. Our success is defined by our ability to deliver relevant content that creates trials, sales pipeline, and ultimately, new customers.

We are looking for an experienced product marketing leader to bring our Low-Code Development Platform messaging and positioning to life through standout go-to-market activities, presentations, event programming and keynotes, websites, enablement content, and more. This leader will stay abreast of AI, app development, and DevOps market trends, incorporating fresh ideas and insights to deliver innovative marketing programs that grow bookings and increase customer adoption.

Primary Responsibilities:

• Strategic Leadership: Provide strategic direction for the marketing efforts of AI application development messaging. Both how you build with modern ALM practices, vibe coding, developer tools, and environments, and what you build: custom AI apps. Ensure alignment with overall business objectives.

• Team Management: Lead and mentor a team of 5 product marketers, fostering a culture of innovation, collaboration, and excellence.

• Messaging and Positioning: Develop compelling messaging and positioning strategies for products, including Sandboxes, DevOps Center, Agentforce Vibe, and application user licenses, emphasizing the value proposition and differentiation.

•  Marketing Programs and Content: Create and develop impactful and innovative marketing programs and events that generate and mature marketing pipeline. Create and maintain marketing assets including pitch decks, keynote presentations, and enablement trainings

• Go-to-Market Strategies: Drive effective go-to-market strategies, including product launches, marketing activations, and field readiness initiatives to maximize product adoption and revenue growth.

• Cross-Functional Collaboration: Collaborate closely with cross-functional teams, including product management, sales, customer success, and marketing to ensure alignment and execution of marketing initiatives.

• Market Analysis: Conduct market research and analysis to understand industry trends, customer needs, and competitive landscape, informing marketing strategies and tactics.

• Customer Engagement: Engage with customers to gather insights, understand pain points, and validate marketing messaging and positioning. Work across product and sales teams to develop integrated Customer Success stories & positioning

• Performance Tracking: Know your numbers and track the effectiveness of marketing campaigns and initiatives, optimizing performance over time.

• AR/PR: Work closely with the industry experts and Analyst and Press Relations teams to ensure effective thought leadership and ongoing relevance in the market.

• Presentations: Confidently deliver presentations to audiences of all sizes

Experience and Required Skills:

• Proven leadership experience in product marketing, preferably in the technology industry and developer tools, app dev, or AI space

• Experience leading and managing a team

• Strategic thinker with the ability to translate market insights into actionable marketing strategies

• Demonstrated experience in developing and executing go-to-market strategies for complex product portfolios

• Excellent communication and presentation skills, with the ability to articulate complex concepts clearly and persuasively

• Ability to create content and lead others in content creation; keen marketing eye and experience guiding a creative process 

• Stellar communicator as demonstrated by writing, public speaking, storytelling skills

• Passion for software-as-a-service, technology, and disruptive thinking

• Proven track record of successfully driving projects with minimal guidance

• Ability to work well cross-functionally and lead through influence 

• Proven creative thinker who can generate and execute innovative "breakout" marketing ideas

• Proven track record of performing well in a fast-paced environment and possessing the organizational skills to effectively manage multiple projects

• 9+ years of experience in product marketing

Unleash Your Potential

When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world.

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Posting Statement

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.

In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link: https://www.salesforcebenefits.com.Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.

For New York-based roles, the base salary hiring range for this position is $214,800 to $327,600.

For California-based roles, the base salary hiring range for this position is $214,800 to $327,600.