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In this role, you will work in an energizing, fast paced environment focused on celebrity and VIP endeavors. You will be an ambassador for our brands, driving heat, and brand awareness across all media channels. You will be responsible for creating impactful cultural moments. You should have outstanding organizational skills with strong talent relations. This role is highly relationship-driven and serves as the primary bridge between the company and celebrity & VIP talent, managers, agents, stylists, and publicists.What You'll Do
- Develop and manage strategic relationships with celebrities, VIP’s, agents, managers, publicists, and celebrity stylists.
- Lead celebrity product placement strategy.
- Identify opportunities for product seeding, gifting, organic placement, and strategic celebrity visibility.
- Lead high visibility dressing opportunities in partnership with stylists.
- Develop relationships with top stylists and their teams.
- Identify upcoming red carpet, award show, premiere, festival, press, and cultural opportunities.
- Coordinate celebrity & VIP appearances, events, launches, dinners, and brand activations.
- Negotiate celebrity & VIP partnerships, appearances, placements, and related opportunities alongside legal/business affairs.
- Build and maintain a strategic celebrity & VIP database, including relationships, preferences, sizing, upcoming projects, key dates, and brand affinities.
- Monitor celebrity & VIP culture and identify opportunities for timely brand integration.
- Work closely with PR and Communications to maximize celebrity & VIP moments.
- Partner with Social/Marketing to amplify high-value celebrity placements.
- Develop long-term relationships rather than focusing on transactional placements.
- Collaborate with the Head of Casting when a celebrity could play a role in a campaign, shoot, or branded production.
- Personality and composure to work with senior executives and major talent.
- Excellent organizational skills and ability to handle multiple projects simultaneously within budgets and on schedule.
- Understanding of how brand engagement fits into the larger picture of marketing.
- Passionate consumer of culture, technology, and fashion and able to create stories/digital experiences at the intersection of all three.
- Develop and implement innovative solutions for complex situations in a fast-changing environment.
Skills Required
- Outstanding organizational skills
- Strong talent relations skills
- Personality and composure to work with senior executives and major talent
- Ability to manage multiple projects simultaneously within budgets and on schedule
- Understanding of how brand engagement fits into the larger picture of marketing
- Passion for culture, technology, and fashion
- Ability to create stories and digital experiences
- Ability to develop and implement innovative solutions for complex situations
- Ability to work effectively in a fast-changing environment
Gap (gapinc.com). Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Gap (gapinc.com). and has not been reviewed or approved by Gap (gapinc.com)..
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Healthcare Strength — Comprehensive medical, dental, and vision coverage is offered, alongside programs that support physical, mental, and financial wellbeing. Feedback suggests eligible employees can also leverage tools like FSAs and additional wellbeing resources.
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Leave & Time Off Breadth — Paid time off, company-paid holidays, and multiple leave options (sick, disability, and family leave) create broad time-away coverage. Some roles start with substantial PTO accrual and can access flexible leave arrangements.
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Wellbeing & Lifestyle Benefits — A generous cross-brand merchandise discount is a standout perk, complemented by commuter benefits, on-the-clock volunteer hours, and matching donations. Feedback suggests these lifestyle benefits add meaningful value beyond base pay.
Gap (gapinc.com). Insights
What We Do
In 1969, Don and Doris Fisher opened the first Gap store on Ocean Avenue in San Francisco. They wanted to make it easier to find a great pair of jeans, and they did. Their denim and records store was a hit, and it grew to become one of the world’s most iconic brands. Today we’re represented in more than 1400 stores in over 40 countries, and online. We have headquarters in New York, London, Shanghai, Tokyo, and, of course, San Francisco. Our unique aesthetic is optimistic cool, elevated American style. Our clothes are crafted with care, with focused attention to thoughtful design. We believe in staying true to our heritage while creating what’s next. Don and Doris Fisher always wanted to “do more than sell clothes.” They wanted to support the people who ran their company, to be active in their communities, and to have a positive impact on the world. Their vision helped transform retail, and we’re still following their lead. We stand for freedom and possibility for all; we champion diverse ideas that transcend generations, geographies and genders.
