JOB SUMMARY
The Senior Director, Marriott Bonvoy Global Portfolio & Creative Strategy, is responsible for leading the global creative and content strategy for Marriott Bonvoy and it’s portfolio of brands. Marriott Bonvoy is Marriott International’s flagship consumer brand that includes a portfolio of over 30 hotel brands, an award-winning loyalty program and co-brand card services offering people around the world stays and experiences that shape a lifetime.
This role is responsible for brand architecture, brand building, and portfolio storytelling across the entire ecosystem of owned, earned, paid and shared, including social, influencer, OOH, film (advertising and editorial), collabs, partnerships, activation and PR. As the champion of the Marriott Bonvoy Brand, the ideal candidate is someone who can translate a complex brand architecture into a clear, distinct, and ownable brand platform across multiple touchpoints and global audiences.
Reporting to the Global VP of Portfolio, Brand, and Content Marketing, this role leads the Marriott Bonvoy Portfolio and Creative Strategy team and partners across key global and continent teams to deliver integrated campaigns that advance Marriott Bonvoy’s growth agenda, elevate brand equity, and inspire loyalty across a lifetime of travel.
CANDIDATE PROFILE
Education and Experience
Required
Bachelor’s degree from an accredited college or university in Advertising, Marketing, or Design
Twelve or more years’ relevant professional experience leading global brand architecture and creative platforms via integrated marketing strategy, 360 IMC plans and campaigns with progressive leadership roles
Experience leading with influence and navigating a complex and matrixed organization around the world to align on global creative and content strategy, development and execution
Experience working with internal and external creative agencies, and leading integrated agency briefings and production timelines.
Experience leading a team that delivers creative platforms, toolkits, and 360 integrated marketing campaigns across traditional advertising, social/influencer marketing, editorial and other forms of content to drive high business and cultural impact
Experience leading annual planning, development research, marketing strategy, creative and content development, media and performance measurement
Preferred
Experience effectively managing a budget and driving results to meet goals and KPIs
MBA
CORE WORK ACTIVITIES
Support brand evolution including purpose, positioning, architecture, toolkits, narrative and creative expression over time.
Co-create a global 3-year marketing roadmap to drive brand consideration, preference and engagement of Marriott Bonvoy among multiple audiences around the world.
Lead the annual GTM planning, editorial calendar and execution in partnership with Insights, Strategy, Hotel Brands, Co-Brand, Loyalty and Partnerships Teams to leverage the power of the entire enterprise.
Lead IMC teams (including the IAT) to develop breakthrough, culturally relevant, high impact campaigns from concept through execution and scaling across in key source markets around the world.
Partner with Continent Teams and others across the enterprise to pull through IMC plans – including providing frameworks, toolkits and work sessions to drive adoption.
Explore new opportunities to establish the brand as a leader in culture and at the forefront of innovation to drive unaided awareness, efficient recruitment, lifetime value and brand equity (i.e., cultural tent pole moments, celebrity collabs, AI, etc.)
Lead a team of global marketers to build, plan and execute Global 360 IMCs from concept through execution.
Lead monthly connects with Continent Sr. Directors and Teams to ensure strategic and creative visibility/alignment.
Support and lead internal and agency relationships.
Foster an inclusive and collaborative team culture, where global and continent teams operate as one team as an extension of each other.
Explore opportunities to drive creative effectiveness and productivity across workstreams.
Partner with Global Strategy and Insights teams to measure and report out creative performance.
At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated. Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates. We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law.
About UsMarriott International Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Marriott International and has not been reviewed or approved by Marriott International .
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Retirement Support — Retirement programs include a 401(k) with a company match and related financial wellness resources seen as competitive. This support is complemented by savings tools that reinforce long-term financial security.
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Healthcare Strength — Health coverage offers flexible medical plans, disability and life insurance, and access to mental health and wellness resources. Short-term disability and basic life coverage are described as included for many full-time hourly roles.
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Wellbeing & Lifestyle Benefits — Travel and lifestyle perks include substantial hotel, food and beverage, spa, retail, and golf discounts for employees and families. Additional programs like tuition assistance and wellness initiatives reinforce non-cash value.
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What We Do
Marriott International, Inc. is based in Bethesda, Maryland, USA, and encompasses a portfolio of more than 7,500 properties in 30 leading hotel brands spanning 132 countries and territories. Its heritage can be traced to a root beer stand opened in Washington, D.C., in 1927 by J. Willard and Alice S. Marriott. Marriott International is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. Marriott International does not discriminate on the basis of disability, veteran status or any other basis protected under federal, state or local laws. Community Guidelines: We reserve the right to remove without any notice content that we determine in our sole discretion is offensive or illegal, contains personally identifiable information, trademarks or copyrights belonging to a third party, advertises a third party’s products or services, or is otherwise inappropriate. Application Tips: We encourage job seekers to protect themselves from email and recruiting scams. Please note: 1) We do not accept applications via email or fax; 2) We never ask for money as part of the application process; 3) We only contact job applicants from approved email domains. Please find more information about Marriott International’s job application process and approved email address domains here: http://www.careers.marriott.com/tips-for-applying/
