Senior Director, Consumer Group Boys & Girls Portfolio & Marketing Strategy

Posted One Month Ago
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Billund, Syddanmark, DNK
In-Office
Senior level
Kids + Family • Retail • Robotics
The Role
Lead the global strategy, portfolio direction, performance, and go-to-market approach for the LEGO Group’s Boys and Girls consumer businesses. Use consumer and business insights to shape growth plans, align cross-functional teams, support franchise initiatives, and strengthen brand visibility. The role also requires inspiring and developing teams, building executive alignment, and translating complex data into compelling strategic narratives within a global matrix organization.
Summary Generated by Built In

Job Description

Are you ready to craft and implement ambitious strategies that set the direction for our core kids business globally? Can you lead with vision and creativity to make a lasting impact?

Join us as the Senior Director Consumer Group Kids in Billund, where your strategic vision and storytelling will drive success and visibility across the organization!

Core Responsibilities

As the Senior Director Consumer Group Kids, you'll lead with vision and creativity. Here’s how you’ll make an impact:

  • Strategy & Performance: Develop strategic growth plans for Boys and Girls, aligning with global targets and adapting to market changes.

  • Portfolio Management: Set the direction for our large kids portfolio to meet diverse consumer and business needs.

  • Business and Consumer Insights: Rely heavily on data-driven insights to guide decisions and refine strategies for optimal results.

  • Go-to-Market Strategy: Coordinate cohesive GTM strategies with marketing teams to boost brand visibility.

  • Cross Franchise Initiatives: Support and synchronize teams on impactful programs like our Girls growth platform "She Built That".

  • Partner Alignment: Collaborate with leaders and peers to create unified strategies for the Kids consumer groups.

  • People Leadership: Inspire and develop teams, focusing on talent and collaboration to drive success.

Play your part in our team succeeding

Our Consumer Group Kids is the core of The LEGO Group. It has huge impact on our business and on our organization, as it sets the direction both externally and internally how we will win with these audiences. We work in collaboration with a constellation of Passions, Franchises and Functional teams to deliver the objectives of these consumer groups.

Do you have what it takes?

  • Extensive Experience: Proven track record in high-profile marketing roles, consulting, or strategy.

  • Strategic Storyteller: Craft compelling narratives and turn complex data into actionable strategies.

  • Leadership Excellence: Demonstrated marketing and commercial success in leadership roles.

  • Agile Innovator: Thrive in a dynamic, interconnected matrix environment.

  • Collaborative Leader: Build strong relationships and effectively lead diverse teams.

  • Detail-Oriented Achiever: Ambitious and meticulous, managing multiple priorities under pressure.

Bonus Points For:

  • Consultancy Experience: Background in top consultancies or blue-chip companies.

  • Innovation Expertise: Understanding of innovation and product development.

Build your career brick by brick at the LEGO Group.

"Crafting ambitious, insightful and coherent plans that will be delivered across the organization to win with both Boys and Girls is a very challenging and rewarding role, with high impact and visibility. It is a perfect job for an ambitious, bright professional that wants to make a difference!"

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.

Skills Required

  • Extensive experience in high-profile marketing, consulting, or strategy roles
  • Proven marketing and commercial success in leadership roles
  • Ability to develop strategic growth plans and portfolio strategies
  • Strong strategic storytelling and ability to translate complex data into actionable strategies
  • Experience leading and developing diverse teams
  • Ability to collaborate effectively in a dynamic, interconnected matrix environment
  • Ability to manage multiple priorities with ambition, attention to detail, and resilience under pressure
  • Experience with top consultancies or blue-chip companies
  • Understanding of innovation and product development

The LEGO Group Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about The LEGO Group and has not been reviewed or approved by The LEGO Group.

  • Fair & Transparent Compensation — Pay is generally positioned as competitive across many roles and markets, with benchmarking against local markets and an expressed commitment to equal pay. Total compensation is often framed as stronger when considering the full package rather than base salary alone.
  • Parental & Family Support — Paid parental leave is described as notably expansive, with substantial fully paid time for primary and secondary caregivers and additional paid caregiver leave. Leave is also described as continuing to accrue other rewards such as vacation and bonus eligibility during the leave period.
  • Wellbeing & Lifestyle Benefits — Benefits are described as extending beyond core insurance into mental health and wellbeing support, including assistance programs, mindfulness resources, ergonomic setups, and fitness-related offerings. Brand-specific lifestyle perks such as sizable product discounts are highlighted as a meaningful part of the overall rewards experience.

The LEGO Group Insights

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The Company
HQ: Billund
19,827 Employees
Year Founded: 1932

What We Do

We are the LEGO Group, the company behind the world’s most loved LEGO® bricks. Our brand name derived from the two Danish words Leg Godt, which mean “Play Well”. We’ve been sparking imaginations and inspiring the builders of tomorrow since 1932. This is our mission and what motivates our colleagues around the world every day. Today, we remain proudly family-owned with headquarters in Billund, Denmark. We have regional hubs in Boston, USA; London, UK; Shanghai, China; and Singapore, as well as 7 manufacturing facilities around the world. These places are home to 28,000+ colleagues in everything from design and engineering to digital technology and marketing. Together we learn, imagine and build – creating play experiences that are sold in over 130 countries worldwide. A purposeful and responsible global brand where creativity helps to inspire builders all around the world. Just imagine being part of that!

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