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The Role
Lead APJ digital marketing and demand generation, planning and optimizing paid campaigns across LinkedIn, Google, Bing, Meta, YouTube, and other channels. Manage regional budgets, monitor performance, improve lead quality and funnel conversion, and connect marketing activity to pipeline and revenue outcomes. Partner with global marketing, RevOps, and GTM teams to localize campaigns and drive ROI across Australia, New Zealand, and Singapore.
Summary Generated by Built In
About us
HiBob is a global SaaS company helping modern businesses transform how they manage and develop their people. Behind Bob is a high-performing global go-to-market team, and APJ is a key part of our growth story.
Our modular platform supports the full employee lifecycle - from hiring and onboarding to performance, compensation and workforce planning. For our sales team, that means opportunities to solve meaningful business challenges and build relationships across HR, Finance and executive leadership.
HiBob recently secured a US$166 million investment led by Salesforce, supporting our vision to bring trusted people context into the AI-powered enterprise. It’s an exciting time to join as we accelerate our product and AI roadmap.
Explore Life at HiBob APJ
Job requirements
The role
Reporting to the Head of Marketing APJ, you'll lead the execution and optimisation of digital marketing programmes across the region. The focus is pipeline - planning and running integrated demand generation campaigns across paid channels, managing budget allocation, and working cross-functionally to improve full-funnel performance.
This is a collaborative role that sits at the intersection of regional strategy and global capability. You'll partner with global digital marketing channel owners and specialist teams to ensure APJ campaigns leverage best practice while reflecting local market needs. You'll also work closely with RevOps and the broader GTM team to connect marketing activity to revenue outcomes.
Please note that this is an initial independent contractor role for 12 months.
What you'll do
Job responsibilities
What we're looking for
Benefits
Why HiBob?
This is a rare opportunity to join HiBob’s APJ marketing team in a high-impact contract role. You’ll have local ownership of regional digital marketing execution across Australia, New Zealand, and Singapore, while working closely with experienced global channel specialists across paid search, paid social, and other digital channels.
You’ll step into a role where the work is visible, the impact is measurable, and there’s real scope to shape how APJ builds pipeline through digital marketing.
You’ll be part of a collaborative Sydney-based GTM environment, with the backing of a global SaaS business and the opportunity to test, optimise, and scale regional demand generation during an exciting phase of growth.
HiBob is a global SaaS company helping modern businesses transform how they manage and develop their people. Behind Bob is a high-performing global go-to-market team, and APJ is a key part of our growth story.
Our modular platform supports the full employee lifecycle - from hiring and onboarding to performance, compensation and workforce planning. For our sales team, that means opportunities to solve meaningful business challenges and build relationships across HR, Finance and executive leadership.
HiBob recently secured a US$166 million investment led by Salesforce, supporting our vision to bring trusted people context into the AI-powered enterprise. It’s an exciting time to join as we accelerate our product and AI roadmap.
Explore Life at HiBob APJ
Job requirements
The role
Reporting to the Head of Marketing APJ, you'll lead the execution and optimisation of digital marketing programmes across the region. The focus is pipeline - planning and running integrated demand generation campaigns across paid channels, managing budget allocation, and working cross-functionally to improve full-funnel performance.
This is a collaborative role that sits at the intersection of regional strategy and global capability. You'll partner with global digital marketing channel owners and specialist teams to ensure APJ campaigns leverage best practice while reflecting local market needs. You'll also work closely with RevOps and the broader GTM team to connect marketing activity to revenue outcomes.
Please note that this is an initial independent contractor role for 12 months.
What you'll do
- Plan, launch, and optimise integrated demand generation campaigns across paid digital channels to drive qualified pipeline across APJ
- Manage regional paid media execution across LinkedIn, Google, Bing, Meta, YouTube, and other platforms
- Monitor and report on channel performance, providing actionable insights to regional and global stakeholders
- Manage regional digital marketing budgets, ensuring efficient allocation of spend against pipeline and ROI targets
- Partner with global digital marketing team to localise campaigns and messaging for APJ audiences
- Work cross-functionally with RevOps and Global Marketing to improve lead progression, and strengthen full-funnel efficiency
- Continuously identify opportunities to improve campaign performance, lead quality, and conversion throughout the funnel
Job responsibilities
What we're looking for
- 10 years of B2B marketing experience with significant depth in digital marketing and demand generation
- Proven track record of building pipeline through digital marketing programmes in a SaaS or technology environment
- Strong understanding of paid media, digital channels, and campaign optimisation across Google, LinkedIn, Meta, and similar platforms
- Experience managing marketing budgets and optimising spend based on performance data
- Highly analytical with a clear understanding of how marketing activity connects to revenue growth
- Confident stakeholder collaboration skills and experience working across regional and global teams
- Comfortable balancing strategic planning with hands-on campaign execution
- Strong project management skills with the ability to manage multiple priorities simultaneously
- Curiosity about how AI and large language models are changing search behaviour and digital marketing performance
- Willing to work outside standard Australian business hours when collaborating with global stakeholders
- Sydney-based, with flexibility to be in the Sydney office 2 days a week
Benefits
Why HiBob?
This is a rare opportunity to join HiBob’s APJ marketing team in a high-impact contract role. You’ll have local ownership of regional digital marketing execution across Australia, New Zealand, and Singapore, while working closely with experienced global channel specialists across paid search, paid social, and other digital channels.
You’ll step into a role where the work is visible, the impact is measurable, and there’s real scope to shape how APJ builds pipeline through digital marketing.
You’ll be part of a collaborative Sydney-based GTM environment, with the backing of a global SaaS business and the opportunity to test, optimise, and scale regional demand generation during an exciting phase of growth.
Skills Required
- 10 years of B2B marketing experience with significant depth in digital marketing and demand generation
- Proven track record of building pipeline through digital marketing programs in a SaaS or technology environment
- Strong understanding of paid media, digital channels, and campaign optimization across Google, LinkedIn, Meta, and similar platforms
- Experience managing marketing budgets and optimizing spend based on performance data
- Strong analytical skills and understanding of how marketing activity connects to revenue growth
- Stakeholder collaboration experience across regional and global teams
- Ability to balance strategic planning with hands-on campaign execution
- Strong project management skills and ability to manage multiple priorities
- Curiosity about AI and large language models' impact on search behavior and digital marketing performance
- Willingness to work outside standard Australian business hours when collaborating with global stakeholders
- Sydney-based with flexibility to work in the Sydney office two days per week
HiBob Compensation & Benefits Highlights
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Leave & Time Off Breadth — Time off policies are described as generous, combining standard PTO with company‑wide long‑weekend “Bob Balance Days,” a birthday day off, volunteer time, and recognition of local holidays. Extra rest days after quarter‑end and accessible sick leave further support work‑life balance.
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Healthcare Strength — Health coverage is portrayed as comprehensive, with medical, dental, and vision plans starting on day one and options that can keep employee costs low in some markets. Mental‑health resources and protections like life and disability insurance add to the depth of the offering.
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Retirement Support — Retirement benefits include a U.S. 401(k) available immediately with employer matching and immediate vesting, alongside pension support noted in some regions. These features signal meaningful long‑term financial support beyond base pay.
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The Company
What We Do
HiBob helps modern, mid-size businesses transform the way they manage people, giving HR and managers all they need to connect, engage, develop, and retain top talent. Since 2015, we’ve achieved consecutive triple-digit year-over-year growth, all backed by our amazing team of Bobbers from across the globe, making us the choice HRIS of over 4000 midsize and multinational companies. Our HR platform is intuitive, data-driven, and built for the way people work today: globally, remotely, and collaboratively. Fast-growing companies across the globe such as Huel, What3words, Fiverr, and VaynerMedia rely upon Bob to help them create the best work experiences for their people.
Why Work With Us
Being a Bobber is all about being you. We want you to bring all parts of yourself to work, giving you the freedom and confidence to be the best you and do your best work. If that’s bubbly, shy, precise, funny, bold, kind, honest, brilliant, or anything in between, we’re waiting with open arms. Come join us.
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HiBob Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
We love collaborating and connecting with our team members in person and we hope you do too. Our team spends 2-3 days per week in our NYC office.
Typical time on-site:
2 days a week
