The Role
Lead CRM and lifecycle marketing for grocery and food delivery: design multi-channel CRM strategies, own segmentation and personalization (Bloomreach), define product/CRM events and analytics, run A/B tests, and coordinate cross-functional teams to drive first orders, repeat business, frequency, and retention across multiple markets.
Summary Generated by Built In
We are looking for a Product Marketing Manager (CRM) to drive growth, frequency, and retention for inDrive.Groceries and Restaurant Delivery.
This role sits at the intersection of product, CRM, analytics, and growth. You will own end-to-end go-to-market and CRM strategies that turn food delivery into a habit-forming, high-frequency use case.
Your mission is to translate product capabilities, assortment, and offers into clear, timely, and personalized communication — driving both first orders and repeat behavior through scalable lifecycle strategies.
This role sits at the intersection of product, CRM, analytics, and growth. You will own end-to-end go-to-market and CRM strategies that turn food delivery into a habit-forming, high-frequency use case.
Your mission is to translate product capabilities, assortment, and offers into clear, timely, and personalized communication — driving both first orders and repeat behavior through scalable lifecycle strategies.
Key Responsibilities
CRM & lifecycle ownership
- Design and own CRM strategies across the full lifecycle
- Drive high-frequency CRM orchestration
- Lead multi-channel communication: push notifications, in-app banners (home, catalog, checkout, ride context) and WhatsApp / messaging channels
- Work with Bloomreach: segmentation, dynamic content and personalization, triggered and automated flows
Data, events & analytics
- Own the definition and quality of product & CRM events required for funnel tracking, segmentation and targeting, experimentation and ML use cases
- Partner with analytics to track conversion to first order, repeat rate, frequency (orders per user), AOV / basket composition, CRM contribution to GMV
- Drive A/B testing
Cross-functional leadership
- Act as a key connector between Product (Groceries & Food Delivery), Engineering, Analytics & Data Science and Local Marketing teams
- Support market rollouts across multiple countries: adapt CRM strategies to local behavior and supply, align with local assortment, pricing, and partners
Skills, Knowledge & Expertise
Experience
- 4–7+ years in Product Marketing, CRM, Growth, or Lifecycle Marketing
- Experience in food delivery, groceries, e-commerce, or marketplaces
- Strong hands-on CRM experience (Bloomreach is a strong plus)
- Proven track record of driving frequency and retention, not just acquisition
Skills
- Strong analytical mindset (funnels, cohorts, retention, uplift)
- Experience working with product events and data schemas
- Ability to simplify complex product logic into clear messaging
- Experience running experiments and scaling successful mechanics
- Comfortable working across markets and cross-functional teams
Nice to have
- Experience in high-frequency products (food delivery, quick commerce)
- Exposure to ML-driven CRM or personalization systems
- Experience in emerging markets with supply constraints
Why join us
- Help us challenge injustice by creating fair choices for millions of people across 1100+ cities in 48 countries.
- Develop your professional skills with access to mentoring, career consulting, and learning programs.
- Collaborate with teams around the world and gain international experience through our Global Talent Exchange Program.
- Engage in company-wide challenges, awards, sports activities, employee-led social impact and volunteering projects.
- Work alongside people who take initiative, speak openly, and challenge themselves to grow.
- Improve your language skills through co-financed courses and internal speaking clubs.
- Annual salary from 54 200 EUR gross.
Final benefits may vary depending on the location.
About
inDrive is a global tech company on a mission to challenge injustice through fair choices. We started in 2012 in the coldest city on Earth, when a group of friends created a way for people to agree on fair ride prices. That idea grew into one of the world’s top ride-hailing apps, now with 400M installs across 48 countries.Today, we offer more than rides: from freight and delivery to intercity travel and financial services, all designed to put people first. We are committed to having a positive impact on people’s lives both through our core business, which supports local communities via a fair pricing model; and through the work of our impact programs. Ready to ignite your inner drive?
Skills Required
- 4-7+ years in Product Marketing, CRM, Growth, or Lifecycle Marketing
- Experience in food delivery, groceries, e-commerce, or marketplaces
- Strong hands-on CRM experience
- Bloomreach experience
- Proven track record of driving frequency and retention
- Strong analytical mindset (funnels, cohorts, retention, uplift)
- Experience working with product events and data schemas
- Experience running experiments and A/B tests
- Ability to simplify complex product logic into clear messaging
- Comfortable working across markets and cross-functional teams
- Experience in high-frequency products (food delivery, quick commerce)
- Exposure to ML-driven CRM or personalization systems
- Experience in emerging markets with supply constraints
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The Company
What We Do
inDrive is a global IT and transportation platform inDrive is one of the world’s fastest growing online ride-hailing services. Its services are available in over 749 cities in 46 countries throughout the world. The Company’s app has been downloaded over 150 million times. inDrive offers other services, including intercity transportation, freight and cargo services, as well as delivery services in different markets of operations. inDrive is based in Mountain View, California, and operates regional hubs in the Americas, Asia, the Middle East, Africa and the countries of the CIS, and employs over 2,000 people. In early 2021, inDrive achieved unicorn status after closing a $140m investment round with Insight Partners, General Catalyst, and Bond Capital, which valued the company at $1.23 billion.
