The Role
Lead automation and AI-driven transformation of communications analytics: build and govern analytics infrastructure and pipelines, automate KPI reporting and dashboards, run media/sentiment monitoring, deliver ad-hoc analytical requests, and provide AI-powered alerts and insights to inform Communications strategy.
Summary Generated by Built In
The Media Analytics & Operations Manager will pioneer the automation and AI-driven transformation of our media intelligence and PR performance tracking. This role involves architecting and owning the entire analytics infrastructure within the Communications department, and transforming media analysis into a real-time, insight-driven system that directly impacts the Communications strategy of inDrive.
Key Responsibilities
Communication Department Performance
- Own and automate the department reporting systems to streamline monthly coverage reports, quarterly snapshots, and ad-hoc analysis.
- Lead and automate tracking of the Communication Department KPIs and metrics, ensuring continuous, high-quality, and real-time performance tracking and reporting to stakeholders
Media analytics and insights management
- Own and track a system of indicators for PR brand reputation (e.g., SoV, SoNM, Tier %, media coverage, etc.), help regional teams keep, track and report on them
- Architect and govern an effective set of analytical tools, including monitoring platforms and advanced AI/ML-driven models, to ensure high-quality communications analytics.
- Build automated dashboards that visualise Media & Sentiment metrics in real-time and allow for checking correlations with other brand and business metrics of the company
- Lead Insight-Driven analysis of the media landscape, proactively raising AI-powered alerts on significant landscape changes, hot topics or trends.
- Deliver dedicated analytical requests from different Communications teams, such as public incident media analysis, analysis of media activities of competitors, specific topics in media and so on to support data-informed decision making for all department streams.
- Collaborate across departments to enrich communications analytics with cross-stream data integration (SMM, Crisis, and Media analytics).
Skills, Knowledge & Expertise
- At least bachelor's degree in Communications, Marketing, Journalism, Economics, Sociology, Computer Science or a related field
- Proven track record (4+ years) in media analysis, data science, with a focus on communications/marketing analytics automation.
- Expertise in building and maintaining analytical infrastructure and data pipelines, with strong proficiency in AI/ML tools for media monitoring, sentiment analysis, and performance measurement.
- Expert understanding of key PR performance indicators and sophisticated approaches to measurement.
- Experience in Tableau, Power BI или Superset.
- Proficiency in media analysis tools (e.g., MuckRack, Meltwater, YouScan) and data visualization platforms.
- Proficient Excel: Advanced Excel skills (pivot tables, VLOOKUP, complex data visualizations). Basic knowledge of SQL for extracting data from corporate data warehouses is a plus.
- Prompt Engineering: Ability to work with LLMs (ChatGPT, Claude, Gemini) to solve analytical tasks.
- AI Data Analysis: Proficiency in using tools like Advanced Data Analysis for quick correlation discovery in raw media statistics exports.
- Automation (No-code AI) is a plus: Experience in setting up integrations via Make (Integromat), Zapier, or internal AI agents for automated monitoring and alerting of anomalies in the media landscape.
Job Benefits
- Help us challenge injustice by creating fair choices for millions of people across 1100+ cities in 48 countries.
- Develop your professional skills with access to mentoring, career consulting, and learning programs.
- Collaborate with teams around the world and gain international experience through our Global Talent Exchange Program.
- Engage in company-wide challenges, awards, sports activities, employee-led social impact and volunteering projects.
- Work alongside people who take initiative, speak openly, and challenge themselves to grow.
- Improve your language skills through co-financed courses and internal speaking clubs.
Final benefits may vary depending on the location.
About
inDrive is a global tech company on a mission to challenge injustice. We started in 2012 in the coldest city on Earth, when a group of friends created a way for people to agree on fair ride prices. That idea grew into one of the world’s top ride-hailing apps, now with 360M installs across 48 countries.Today, we offer more than rides: from freight and delivery to intercity travel and financial services, all designed to put people first. Our goal is to positively impact 1 billion lives by 2030. Through inVision, our non-profit arm, we support education, entrepreneurship, and equality in underserved communities.Ready to ignite your inner drive?
Skills Required
- Bachelor's degree in Communications, Marketing, Journalism, Economics, Sociology, Computer Science or related field
- Proven track record (4+ years) in media analysis, data science, or communications/marketing analytics automation
- Experience building and maintaining analytical infrastructure and data pipelines; proficiency with AI/ML tools for media monitoring and sentiment analysis
- Expert understanding of PR performance indicators and advanced measurement approaches
- Experience with Tableau, Power BI or Superset
- Proficiency in media analysis tools (e.g., MuckRack, Meltwater, YouScan) and data visualization platforms
- Advanced Excel skills (pivot tables, VLOOKUP, complex visualizations)
- Ability to work with LLMs and prompt engineering (ChatGPT, Claude, Gemini)
- Proficiency in AI data analysis tools (e.g., Advanced Data Analysis) for quick correlation discovery
- Basic knowledge of SQL for extracting data from corporate data warehouses
- Experience with no-code automation/integration tools (Make/Integromat, Zapier) or internal AI agents
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The Company
What We Do
inDrive is a global IT and transportation platform inDrive is one of the world’s fastest growing online ride-hailing services. Its services are available in over 749 cities in 46 countries throughout the world. The Company’s app has been downloaded over 150 million times. inDrive offers other services, including intercity transportation, freight and cargo services, as well as delivery services in different markets of operations. inDrive is based in Mountain View, California, and operates regional hubs in the Americas, Asia, the Middle East, Africa and the countries of the CIS, and employs over 2,000 people. In early 2021, inDrive achieved unicorn status after closing a $140m investment round with Insight Partners, General Catalyst, and Bond Capital, which valued the company at $1.23 billion.
