Job Description
Are you interested in joining the LEGO® HKTW business, and working closely with a dedicated team to build the LEGO® Brand by bringing best-in-class commercial acumen, tools, and processes to the organization?
Join the LEGO® HKTW commercial team and take ownership of integrated commercial planning, developing commercial enablers and a sales training agenda to accelerate the business. Bring your proven experience and commercial expertise to deliver ambitious growth plans in the LEGO® HKTW business and work in an exciting part of the organisation!
Core Responsibilities
Be responsible for the implementation of the channel strategy within the Business Unit (BU)
Lead and drive global processes and planning by delivering the BU Integrated Commercial Plan (ICP), Customer Joint Business Planning (CBP) process, and the annual Customer Pulse
Lead and drive the new portfolio segmentation process in partnership with Marketing teams
Support optimisation of trade investments in the BU via the implementation of customer segmentation models and the Multi-Channel Pricing framework (in partnership with Finance)
Develop and deploy the sales training capability agenda for the BU Sales Team
Oversee the implementation of globally developed sales tech, tools, and processes via a structured change management deployment programme
Partner with BU Finance to lead the Business Unit Trade Investment Review and budget management process
Drive strategic projects in relation to markets and channels
Contribute to the BU commercial agenda as part of the HKTW BU Leadership Team
Work within the Global-to-Regional Commercial Development function, demonstrating direction and alignment with Channel & Functional stakeholders
Play your part in our team succeeding
The LEGO Group’s ambition is to reach more children across the world by delivering playful learning experiences through LEGO bricks, helping children think creatively and systematically.
We are already delivering strong business growth, while continuing to build our commercial capabilities as the markets evolve.
The Regional Commercial Development function is responsible for translating the Global Commercial Development (GCD) agenda into regional and BU priorities, and identifying initiatives aligned with the global commercial strategy. This includes partnering with BUs to implement commercial plans locally.
The RCD department responsibilities include channel strategy and expansion, sales processes and planning, regional account management, portfolio segmentation, revenue management, sales capability building, and deployment of sales tools and systems.
Do you have what it takes?
Minimum 8+ years’ experience in Sales, Key Account Management, Commercial Consultancy, and/or Customer Marketing
Experience in Consumer Goods companies is an advantage
Ability to lead and influence stakeholders at all levels, balancing challenger and supporter roles
Proven capability to act as a strategic sparring partner to senior leaders
Strong strategic mindset with commercial acumen
Self-starter with the ability to navigate ambiguity
Experience operating in a regional or multi-market role; HKTW exposure preferred
Flexibility for international travel when required
Experience working in matrixed organizations across regions or markets
Thrives in collaborative, cross-functional team environments
Advanced proficiency in Microsoft Office Suite
#LI-JL3
Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.
What’s in it for you?
Here is what you can expect:
Family Care Leave - We offer enhanced paid leave options for those important times.
Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children’s Rights.
Just imagine building your dream career.
Then make it real.
Join the LEGO® team today.
Skills Required
- Minimum 8+ years' experience in Sales, Key Account Management, Commercial Consultancy, and/or Customer Marketing
- Experience operating in a regional or multi-market role
- Flexibility for international travel when required
- Experience working in matrixed organizations across regions or markets
- Ability to lead and influence stakeholders at all levels
- Proven capability to act as a strategic sparring partner to senior leaders
- Strong strategic mindset with commercial acumen
- Self-starter with the ability to navigate ambiguity
- Advanced proficiency in Microsoft Office Suite
- Experience in Consumer Goods companies
- HKTW exposure
- Thrives in collaborative, cross-functional team environments
The LEGO Group Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about The LEGO Group and has not been reviewed or approved by The LEGO Group.
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Fair & Transparent Compensation — Pay is generally positioned as competitive across many roles and markets, with benchmarking against local markets and an expressed commitment to equal pay. Total compensation is often framed as stronger when considering the full package rather than base salary alone.
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Parental & Family Support — Paid parental leave is described as notably expansive, with substantial fully paid time for primary and secondary caregivers and additional paid caregiver leave. Leave is also described as continuing to accrue other rewards such as vacation and bonus eligibility during the leave period.
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Wellbeing & Lifestyle Benefits — Benefits are described as extending beyond core insurance into mental health and wellbeing support, including assistance programs, mindfulness resources, ergonomic setups, and fitness-related offerings. Brand-specific lifestyle perks such as sizable product discounts are highlighted as a meaningful part of the overall rewards experience.
The LEGO Group Insights
What We Do
We are the LEGO Group, the company behind the world’s most loved LEGO® bricks. Our brand name derived from the two Danish words Leg Godt, which mean “Play Well”. We’ve been sparking imaginations and inspiring the builders of tomorrow since 1932. This is our mission and what motivates our colleagues around the world every day. Today, we remain proudly family-owned with headquarters in Billund, Denmark. We have regional hubs in Boston, USA; London, UK; Shanghai, China; and Singapore, as well as 7 manufacturing facilities around the world. These places are home to 28,000+ colleagues in everything from design and engineering to digital technology and marketing. Together we learn, imagine and build – creating play experiences that are sold in over 130 countries worldwide. A purposeful and responsible global brand where creativity helps to inspire builders all around the world. Just imagine being part of that!
