GlassesUSA.com is a leading direct-to-consumer online retailer of prescription eyewear in the U.S., serving millions of customers through a highly scalable, technology-driven platform. By combining advanced AI capabilities, data-driven decision-making, and full ownership of the eyewear value chain, we deliver a seamless, personalized shopping experience while continuing to grow rapidly in a competitive eCommerce landscape.
The Strategy & Business Intelligence team is seeking a highly analytical, business-driven Senior Business Analyst to play a key role in driving the company’s growth and profitability. This role is central to analyzing, owning, and optimizing end-to-end business processes that directly impact the company’s economic performance and P&L.
The Senior Business Analyst will lead strategic and tactical initiatives across the organization, translating complex data into actionable insights and measurable business outcomes. This role requires strong ownership, independent execution, and close collaboration with cross-functional stakeholders.
Key Responsibilities
- Own and lead end-to-end analytical projects tied to core business processes, with direct impact on revenue growth, cost efficiency, and profitability.
- Analyze business performance across products, channels, and customer segments, and translate insights into clear recommendations for strategic and tactical decision-making.
- Build, maintain, and continuously improve reports, dashboards, and KPIs to support business monitoring and executive decision-making.
- Partner with stakeholders across Strategy, Marketing, Product, Operations, and Finance to drive execution and ensure alignment with business objectives.
- Conduct deep customer analysis, including segmentation, lifetime value, profitability, behavioral trends, and cohort analysis.
- Work with large, complex datasets and develop scalable analytical tools to streamline processes and improve operational efficiency.
- Deliver ad-hoc analyses under tight timelines to support fast-paced business decisions.
Ideal Candidate Profile
- A proactive, hands-on business analyst who takes full ownership of initiatives from problem definition through execution and measurable impact.
- Strong commercial mindset with the ability to connect data insights to P&L drivers, growth levers, and profitability optimization.
- Comfortable operating independently in a fast-growing, dynamic environment, while influencing stakeholders without formal authority.
- Highly analytical, detail-oriented, and driven by turning data into clear actions and results.
Requirements
- Bachelor’s degree in a highly quantitative field (Economics, Statistics, Mathematics, Accounting, or similar) from a leading university - a must.
- Exceptional Excel skills - a must.
- Proven expertise in business analysis - a must.
- Fluent English, written and verbal.
- Strong project ownership skills with the ability to lead initiatives end-to-end with minimal guidance.
- Excellent communication skills and the ability to present insights clearly to both technical and non-technical stakeholders.
Advantages:
- Internship or experience at a Big 4 accounting or consulting firm.
- Experience in eCommerce or an internet-based company.
- Experience working with databases and large datasets, including SQL.
- Experience with business intelligence, analytics, and data visualization tools (Tableau).
Top Skills
What We Do
Disrupting the global eyewear industry, GlassesUSA.com is the fastest growing, leading online eyewear retailer. On a mission to change the way consumers purchase eyewear, we offer high-quality prescription eyewear at affordable prices. Established in 2008 as a subsidiary of Optimax Investments, GlassesUSA.com has been recognized by Internet Retailer as a category leader and as a “Top-500 E-Retailer” six years in a row, and has been recognized Best Online Shops 2021 by Newsweek. GlassesUSA.com houses a selection of over 9,000 frames by top designer brands including Ray-Ban, Oakley, Gucci, Armani, Muse, and more. Our state-of-the-art optical labs produce millions of the highest quality lenses for all our customer’s needs, from single vision to multifocals, progressives, sunglasses, sports, kids, blue light protection, smart audio glasses and more. We also carry an extensive variety of contact lens brands. Optimax was founded by Daniel Rothman (CEO), Eldad Rothman (COO) and Roy Yamner (CTO). Alongside its primary DTC operation, GlassesUSA.com, Optimax also owns and operates United Vision Plan (UVP), a B2B platform that is disrupting the traditional vision benefit market by providing innovative online vision benefit plans with substantial savings to both employers and participants. As well as partnering with major healthcare and vision providers to enable online access to benefits for their participants. To date, GlassesUSA.com has raised $95 million in fundings, with shareholders including Viola Growth and Tene Investment Fund.
