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The Role
Design end-to-end user journeys focused on acquisition, education, and conversion. Translate journey direction into flows, UI, and interaction patterns; apply and scale design systems; partner with Product and Analytics for experimentation and success metrics; produce implementation-ready designs and manage multiple priorities within the growth and conversion lane.
Summary Generated by Built In
Job Requisition ID: 93983
Location Designation: Hybrid - 1 day per week
What You'll Do:
Design and connect end-to-end journeys• Design and connect user journeys across acquisition, education, and conversion from entry points (e.g., search, campaigns) through to action• Translate the defined journey direction into clear flows, UI, and interaction patterns• Use personas, behavioral data, and intent signals to shape experiences and guide users forward• Identify friction, drop-offs, and gaps, and propose improvements within established frameworks• Connect individual touchpoints into a cohesive, intuitive end-to-end experience• Drive standardization of high-performing patterns across journeys (templates, flows, modules) to improve consistency and performance• Identify and scale repeatable conversion patterns across the ecosystem
Support performance and optimization• Design experiences that support engagement, conversion, and lead quality goals• Partner with Product and Analytics to define success metrics and support experimentation through testable design variations• Use qualitative and quantitative insights to iterate and improve outcomes• Prioritize optimization opportunities based on impact and effort, in partnership with Product and Analytics
Apply and scale design systems across the ecosystem• Apply and reinforce template and component systems, ensuring solutions align with established patterns and support scalability across the ecosystem• Ensure consistency across marketing entry points and downstream experiences• Design with strong understanding of content structure, SEO, and information architecture• Inform and shape system evolution by identifying high-performing patterns and proposing them for reuse across journeys• Design with a system-first mindset, prioritizing reusable patterns over one-off solutions
Deliver high-quality, production-ready work• Ensure designs are implementation-ready and aligned with system standards• Define UX requirements, interaction details, and edge cases to support build quality• Partner with Product, Engineering, and Analytics to ensure accurate implementation
Execute within defined strategy and direction• Translate high-level direction into actionable design work across multiple workstreams• Manage multiple priorities and deliver high-quality work efficiently• Identify gaps, risks, or dependencies and raise them early• Communicate progress, tradeoffs, and updates clearly to stakeholders and design leadership• Stay aligned with design leadership on priorities, direction, and standards• Ensure experiences align to clear user intent (explore, evaluate, act) and contribute to a connected ecosystem, not isolated flows• Own design decisions within the growth & conversion lane that align with system standards and experience principles; escalate only when cross-lane or system-level tradeoffs are required
Job Level: LEVELPF4
Pay Transparency
Salary Range: $115,000 - $135,000
Overtime eligible: Exempt
Discretionary bonus eligible: Yes
Sales bonus eligible: No
Actual base salary will be determined based on several factors but not limited to individual's experience, skills, qualifications, and job location. Additionally, employees are eligible for an annual discretionary bonus. In addition to base salary, employees may also be eligible to participate in an incentive program.
Our Benefits
We provide a full package of benefits for employees - and have unique offerings for a modern workforce, including leave programs, adoption assistance, and student loan repayment programs. Based on feedback from our employees, we continue to refine and add benefits to our offering, so that you can flourish both inside and outside of work.Click hereto discover more about our comprehensive benefit options or visit our NYL Benefits Site.
Our Commitment to Inclusion
At New York Life, fostering an inclusive workplace is fundamental to who we are and how we serve our communities. We have a longstanding commitment to creating an environment where individuals can contribute their best and succeed together. This foundation is rooted in our core values of humanity and integrity, ensuring that every employee feels valued and supported. By embracing a broad range of perspectives and experiences, we achieve greater success and fulfill our promise of providing financial security and peace of mind to families across all communities. Click here to learn more about New York Life's leadership in this space.
Recognized as one of Fortune's World's Most Admired Companies, New York Life is committed to improving local communities through a culture of employee giving and volunteerism, supported by the Foundation. We're proud that due to our mutuality, we operate in the best interests of our policy owners. To learn more about career opportunities at New York Life, please visit the Careers page of www.NewYorkLife.com.
Job Requisition ID: 93983
#BI-Hybrid
Location Designation: Hybrid - 1 day per week
What You'll Do:
Design and connect end-to-end journeys• Design and connect user journeys across acquisition, education, and conversion from entry points (e.g., search, campaigns) through to action• Translate the defined journey direction into clear flows, UI, and interaction patterns• Use personas, behavioral data, and intent signals to shape experiences and guide users forward• Identify friction, drop-offs, and gaps, and propose improvements within established frameworks• Connect individual touchpoints into a cohesive, intuitive end-to-end experience• Drive standardization of high-performing patterns across journeys (templates, flows, modules) to improve consistency and performance• Identify and scale repeatable conversion patterns across the ecosystem
Support performance and optimization• Design experiences that support engagement, conversion, and lead quality goals• Partner with Product and Analytics to define success metrics and support experimentation through testable design variations• Use qualitative and quantitative insights to iterate and improve outcomes• Prioritize optimization opportunities based on impact and effort, in partnership with Product and Analytics
Apply and scale design systems across the ecosystem• Apply and reinforce template and component systems, ensuring solutions align with established patterns and support scalability across the ecosystem• Ensure consistency across marketing entry points and downstream experiences• Design with strong understanding of content structure, SEO, and information architecture• Inform and shape system evolution by identifying high-performing patterns and proposing them for reuse across journeys• Design with a system-first mindset, prioritizing reusable patterns over one-off solutions
Deliver high-quality, production-ready work• Ensure designs are implementation-ready and aligned with system standards• Define UX requirements, interaction details, and edge cases to support build quality• Partner with Product, Engineering, and Analytics to ensure accurate implementation
Execute within defined strategy and direction• Translate high-level direction into actionable design work across multiple workstreams• Manage multiple priorities and deliver high-quality work efficiently• Identify gaps, risks, or dependencies and raise them early• Communicate progress, tradeoffs, and updates clearly to stakeholders and design leadership• Stay aligned with design leadership on priorities, direction, and standards• Ensure experiences align to clear user intent (explore, evaluate, act) and contribute to a connected ecosystem, not isolated flows• Own design decisions within the growth & conversion lane that align with system standards and experience principles; escalate only when cross-lane or system-level tradeoffs are required
Job Level: LEVELPF4
Pay Transparency
Salary Range: $115,000 - $135,000
Overtime eligible: Exempt
Discretionary bonus eligible: Yes
Sales bonus eligible: No
Actual base salary will be determined based on several factors but not limited to individual's experience, skills, qualifications, and job location. Additionally, employees are eligible for an annual discretionary bonus. In addition to base salary, employees may also be eligible to participate in an incentive program.
Our Benefits
We provide a full package of benefits for employees - and have unique offerings for a modern workforce, including leave programs, adoption assistance, and student loan repayment programs. Based on feedback from our employees, we continue to refine and add benefits to our offering, so that you can flourish both inside and outside of work.Click hereto discover more about our comprehensive benefit options or visit our NYL Benefits Site.
Our Commitment to Inclusion
At New York Life, fostering an inclusive workplace is fundamental to who we are and how we serve our communities. We have a longstanding commitment to creating an environment where individuals can contribute their best and succeed together. This foundation is rooted in our core values of humanity and integrity, ensuring that every employee feels valued and supported. By embracing a broad range of perspectives and experiences, we achieve greater success and fulfill our promise of providing financial security and peace of mind to families across all communities. Click here to learn more about New York Life's leadership in this space.
Recognized as one of Fortune's World's Most Admired Companies, New York Life is committed to improving local communities through a culture of employee giving and volunteerism, supported by the Foundation. We're proud that due to our mutuality, we operate in the best interests of our policy owners. To learn more about career opportunities at New York Life, please visit the Careers page of www.NewYorkLife.com.
Job Requisition ID: 93983
#BI-Hybrid
Skills Required
- Design end-to-end user journeys across acquisition, education, and conversion
- Translate journey direction into clear flows, UI, and interaction patterns
- Use personas, behavioral data, and intent signals to shape experiences
- Identify friction, drop-offs, gaps, and propose improvements within established frameworks
- Design for engagement, conversion, and lead quality; partner with Product and Analytics on metrics and experiments
- Apply and scale template and component design systems; prioritize reusable patterns
- Strong understanding of content structure, SEO, and information architecture
- Deliver high-quality, production-ready, implementation-ready designs; define UX requirements, interaction details, and edge cases
- Partner with Product, Engineering, and Analytics to ensure accurate implementation
- Manage multiple priorities, communicate tradeoffs, and own design decisions within the growth & conversion lane
What the Team is Saying
Tyrone
Corporate Vice President, Employee Experience
Emma
Director, Tech, Data, AI, Ventures (TDAV)
Deepa
Chief Information Officer
Patricia
Corporate Vice President, Enterprise Technology Services
Joel
Senior Vice President, Founder & Head of New York Life Ventures
Nishit
Corporate Vice President, AI & Data Architect
New York Life Insurance Company Compensation & Benefits Highlights
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Retirement Support — The package includes a 401(k) with company match alongside a defined‑benefit pension for many eligible roles, with contributions and the match vested from day one. That increasingly rare combination strengthens long‑term financial security.
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Parental & Family Support — Paid New Parent leave was doubled to eight weeks for all parents, with birthing parents typically reaching up to about fourteen paid weeks when combined with short‑term disability. The offering also highlights fertility support, adoption assistance, and subsidized backup childcare.
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Healthcare Strength — Medical, dental, and vision coverage are paired with spending accounts, life and disability insurance, and an EAP, with some plans including a company‑funded HRA and wellness incentives. Additional resources such as virtual care and digital physical therapy are noted.
New York Life Insurance Company Insights
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The Company
What We Do
At New York Life, our 180-year legacy of integrity, mutuality, and financial strength fuels a future defined by bold transformation. As the largest mutual life insurance company in the U.S., we operate on behalf of our policy owners—not shareholders. That structure allows us to take a long-term view, investing in people, purpose, and innovation that endures. Guided by a clear enterprise vision to become a technology-, data-, and AI-powered company, we’re modernizing our platforms, rearchitecting experiences, and embedding intelligence across our products and services. Our mission has always been about helping people through life’s most meaningful moments. Today, technology is amplifying that mission—enabling us to serve clients, advisors, and communities in more personalized, proactive ways. With a diversified business portfolio spanning insurance, investments, retirement, group benefits, and direct-to-consumer offerings, New York Life delivers the stability of a Fortune 100 company with the agility of one that’s continuously evolving. We’re powered by a values-led culture, inclusive teams, and a shared belief that when our people thrive, so does our company. Here, tradition fuels momentum—and your ideas, energy, and growth power what’s next.
Why Work With Us
New York Life is transforming from the inside out—blending 180 years of trust with the velocity of innovation. What makes us different is our culture: grounded in integrity, humanity, and shared success—values that show up in how we work, lead, and grow. If you want a place where innovation has purpose—build what's next with us.
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About our Teams
New York Life Insurance Company Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Typical time on-site:
Not Specified
