MoneyHero Group (Nasdaq: MNY) is a market leading financial products platform in Greater Southeast Asia, reaching 9.8m monthly unique users and working with more than 270 commercial partners across four markets including Singapore, Hong Kong S.A.R., Philippines and Taiwan.
The Marketing team is a vibrant and creative group dedicated to amplifying our brand and driving the company’s growth. Our team members are innovative thinkers who excel in crafting compelling narratives and engaging campaigns. We thrive in a dynamic, collaborative, and international environment that fosters both personal and professional growth. By joining us, you'll have the opportunity to shape the company’s voice, influence market strategies, and tackle exciting challenges daily. Embark on a rewarding journey with us and make a significant impact in the world of marketing.
What We OfferYou will be entitled to a competitive salary and attractive benefits, including:
- Annual leave, birthday leave, tenure leave, international remote work leave, and more
- Five-day work week, hybrid work arrangement
- Professional trainings, career advancement and internal mobility opportunities
- Competitive benefits including insurance and mental wellness program
We are looking for a data-driven, AI-savvy Senior Associate, SEO to own and accelerate organic growth across our Philippines and Singapore markets. This is a "hands-on" execution role. You will be responsible for dominating the "Search Universe" from traditional SERPs to the new frontiers of AI Overviews (AIO) and Generative Engine Optimization (GEO) to drive high-intent unpaid traffic.
The Senior Associate, SEO will be responsible for:- Develop and execute a localized SEO roadmap for Singapore and Philippines, balancing technical excellence with high-velocity content deployment to maximize and increase unpaid traffic.
- AIO & GEO Pioneering: Implement strategies to ensure our products are cited in AI Overviews, ChatGPT Search, and Perplexity. Optimize for "Brand Citations" and "Information Retrieval" to stay ahead of the AI shift.
- Technical SEO Mastery: Perform deep-dive audits and hands-on fixes for site architecture, Schema markup (Financial/Product/Review), and Core Web Vitals to ensure 100% crawlability and indexation across regional domains.
- AI-Leveraged Content Scaling: Work with the content team to use AI tools for rapid keyword research, clustering, and localizing content for the TW market (Mandarin) vs. HK market (Cantonese/Traditional Chinese).
- Competitive Intelligence: Conduct aggressive gap analysis against regional competitors. Identify "Search Intent" shifts and capitalize on emerging financial trends (e.g., new credit card launches or tax season) before they peak.
- Performance Analytics: Own the SEO dashboard for both markets. Use GA4, Google Search Console, and AI-tracking tools to report on Organic CTR, GEO Visibility, and Lead Conversion rates.
- Stakeholder Sync: Collaborate with Product and Tech teams in Agile sprints to ensure SEO requirements (Hreflang, canonicals, etc.) are prioritized in the regional product roadmap.
- Authority Building: Execute organic link-building campaigns through content exchanges and digital PR to restore Domain Authority (E-E-A-T) post-core updates.
- 3+ years of experience in the field of SEO in a B2C role; including hands-on technical SEO and content marketing / optimization experience
- Subject matter expert in all core SEO areas including but not limited to Content, Keyword Research, Technical SEO (UX, site architecture, URL structure, XML sitemaps, canonical tags, dynamic/static pages, schema markup, etc.), On-Page Optimization (Metadata, Headings, Content, Anchor Links, Navigation, etc.) and Off-Page Optimization (backlinks, domain authority, etc.)
- Deep understanding of how Large Language Models (LLMs) source information. You know how to optimize content for semantic relevance and authoritativeness (E-E-A-T) to win in AI search.
- Advanced Tool Stack: Expert-level, hands-on experience with:
- Crawl/Audit: Screaming Frog, DeepCrawl, or Lumar.
- Research/Rank: Ahrefs, Semrush, and Moz.
- AI/Optimization: SurferSEO, NeuronWriter, or Perplexity for research.
- Data: Google Search Console (API usage is a plus), GA4, and BigQuery.
- Fluent verbal and writing skills in English
- Comfortable reading and editing HTML/CSS. Knowledge of JavaScript SEO (React/Next.js) and how to implement advanced Structured Data.
- Track record of exceeding aggressive growth targets and managing SEO projects from inception to completion
#MoneyMax #LI-RR1
Work: We have a team of over 350 talented individuals in 4 markets who are hyper passionate about building innovative financial solutions and making an impact on people’s lives.
Culture: We take our work seriously but don’t hesitate to keep things light. We can only create magic when we have a little bit of fun.
Thrive: We launched in 2014, and now help over 10 million monthly users make the best financial decisions. Accelerate your career and become a pioneer in your field with a leading fintech company that seeks to push the boundaries of your imagination and is committed to growing your career.
Reputation: We are backed by world-class organizations and companies and have raised over US$110 million from investors including Experian, Pacific Century Group, IFC - a member of the World Bank Group
MoneyHero Group is an equal opportunity employer. We value, support and respect all individuals and is committed to maintaining an inclusive and diverse working environment. Decisions in hiring are based on business needs, requirements of the job and individual qualifications and shall not be influenced by any consideration of race, ethnic or national origin, religion, sex (including gender identity and/or expression), age, sexual orientation, marital status, parental status, disability, genetic information, political affiliation or other applicable legally protected characteristics.
Top Skills
What We Do
MoneyHero Limited (NASDAQ: MNY) is a market leader in the online personal finance and digital insurance aggregation and comparison sector in Greater Southeast Asia. The Company operates in Singapore, Hong Kong, Taiwan and the Philippines. Its brand portfolio includes B2C platforms MoneyHero, SingSaver, Money101, Moneymax and Seedly, as well as the B2B platform Creatory. The Company also retains an equity stake in Malaysian fintech company, Jirnexu Pte. Ltd., parent company of Jirnexu Sdn. Bhd., the operator of RinggitPlus, Malaysia’s largest operating B2C platform. MoneyHero currently manages 279 commercial partner relationships and services 8.1 million Monthly Unique Users across its platform for the six months ended June 30, 2024. The Company’s backers include Peter Thiel—co-founder of PayPal, Palantir Technologies, and the Founders Fund—and Hong Kong businessman, Richard Li, the founder and chairman of Pacific Century Group. To learn more about MoneyHero and how the innovative fintech company is driving APAC’s digital economy, please visit www.MoneyHeroGroup.com.
